Putting Customers at the Heart of Sustainability: A New Path for ESG Strategy

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In an era marked by heightened global awareness of environmental, social, and governance (ESG) issues, organisations find themselves at a crossroad where profitability converges with responsibility. The imperative to take resolute action on ESG fronts is underscored by a compelling array of statistics and evidence that highlight the profound impact of these considerations on long-term success.  

A 2020 McKinsey report revealed that executives and investors value companies with robust ESG performance around 10% higher in valuations than laggards. Equally pivotal, workplace diversity is now recognised as a strategic advantage; a study in the Harvard Business Review finds that companies with above-average total diversity had both 19% higher innovation revenues and 9% higher EBIT margins, on average. Against this backdrop, organisations must recognise that embracing ESG principles is not merely an ethical gesture but a strategic imperative that safeguards resilience, reputation, and enduring financial prosperity. 

The data from the ongoing Ecosystm State of ESG Adoption study was used to evaluate the status and maturity of organisations’ ESG strategy and implementation progress. A diverse representation across industries such as Financial Services, Manufacturing, and Retail & eCommerce, as well as from roles across the organisation has helped us with insights and an understanding of where organisations stand in terms of the maturity of their ESG strategy and implementation efforts.  

A Tailored Approach to Improve ESG Maturity 

Ecosystm assists clients in driving greater impact through their ESG adoption. Our tools evaluate an organisation’s aspirations and roadmaps using a maturity model, along with a series of practical drivers that enhance ESG response maturity. The maturity of an organisation’s approach on ESG tends to progress from a reactive, or risk/compliance-based focus, to a customer, or opportunity driven approach, to a purpose led approach that is focused on embedding ESG into the core culture of the organisation. Our advisory, research and consulting offerings are customised to the transitions organisations are seeking to make in their maturity levels over time.   

ESG Maturity Defined

Within the maturity framework outlined above, Ecosystm has identified the key organisational drivers to improve maturity and adoption. The Ecosystm ESG Consulting offerings are configured to both support the development of ESG strategy and the delivery and ‘story telling’ around ESG programs based on the goals of the customer (maturity aspiration) and the gaps they need to close to deliver the aspiration.   

What ESG Maturity Looks Like

Key Findings of the Ecosystm State of ESG Study 

89% of respondents self-reported that their organisation had an ESG strategy; however, a notable 60% also identified that a lack of alignment of sustainability goals to enterprise strategy was a key issue in implementation. This reflects many of the client discussions we’ve had, where customers share that ESG goals that have not been fully tested against other organisational priorities can create tensions and make it difficult to solve trade-offs across the organisation during implementation.  

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People & Leadership/Execution & Governance 

Capabilities are still emerging. 40% of respondents mentioned that a lack of a governance framework for ESG was a barrier to adoption, and 56% mentioned that immature metrics and reporting maturity slowed adoption. 64% of respondents also mentioned that a lack of specialised resources as a key barrier to ESG adoption.

In our discussions with customers, we understand that there is good support for ESG across organisations, but there needs to be a simple narrative compelling them to action on a few clearly articulated priorities, a clear mandate from senior leadership and credible resourcing and governance to ensure follow through. 

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Data and Technology Enablement 

There is a strong opportunity for improvement. “We can’t manage what we cannot measure” has been the common refrain from the clients we have spoken to and the survey reflected this. Only 47% of respondents say that preparing data, analytics, reporting, and metrics for internal consumption is a priority for their tech teams.   

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ESG is rapidly emerging as a key priority for customers, investors, talent, and other stakeholders who seek a comprehensive and genuine commitment from the organisations they interact with. Successfully determining the right priorities and effectively mobilising your organisation and external collaborators for implementation are pivotal. It’s crucial to acknowledge the intricacy and extent of effort needed for this endeavour. 

With our timely research findings complementing our ESG maturity and implementation frameworks, analyst insights and consulting support, Ecosystm is well-positioned to help you to navigate your journey to ESG maturity. 

Ecosystm Consulting
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The Top 5 Cloud Trends for 2023 & Beyond

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Organisations in Asia Pacific are no longer only focused on employing a cloud-first strategy – they want to host the infrastructure and workloads where it makes the most sense; and expect a seamless integration across multiple cloud environments.

While cloud can provide the agile infrastructure that underpins application modernisation, innovative leaders recognise that it is only the first step on the path towards developing AI-powered organisations. The true value of cloud is in the data layer, unifying data around the network, making it securely available wherever it is needed, and infusing AI throughout the organisation.

Cloud provides a dynamic and powerful platform on which organisations can build AI. Pre-trained foundational models, pay-as-you-go graphics superclusters, and automated ML tools for citizen data scientists are now all accessible from the cloud even to start-ups.

Organisations should assess the data and AI capabilities of their cloud providers rather than just considering it an infrastructure replacement. Cloud providers should use native services or integrations to manage the data lifecycle from labelling to model development, and deployment.

In this Ecosystm Byte, sponsored by Oracle, Ecosystm Principal Advisor, Darian Bird presents the top 5 trends for Cloud in 2023 and beyond. Read on to find out more.

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Sustainability is About MUCH More than Green Credentials

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As an industry, the tech sector tends to jump on keywords and terms – and sometimes reshapes their meaning and intention. “Sustainable” is one of those terms. Technology vendors are selling (allegedly!) “sustainable software/hardware/services/solutions” – in fact, the focus on “green” or “zero carbon” or “recycled” or “circular economy” is increasing exponentially at the moment. And that is good news – as I mentioned in my previous post, we need to significantly reduce greenhouse gas emissions if we want a future for our kids. But there is a significant disconnect between the way tech vendors use the word “sustainable” and the way it is used in boardrooms and senior management teams of their clients.

Defining Sustainability

For organisations, Sustainability is a broad business goal – in fact for many, it is the over-arching goal. A sustainable organisation operates in a way that balances economic, social, and environmental (ESG) considerations. Rather than focusing solely on profits, a sustainable organisation aims to meet the needs of the present without compromising the ability of future generations to meet their own needs.

This is what building a “Sustainable Organisation” typically involves:

Economic Sustainability. The organisation must be financially stable and operate in a manner that ensures long-term economic viability. It doesn’t just focus on short-term profits but invests in long-term growth and resilience.

Social Sustainability. This involves the organisation’s responsibility to its employees, stakeholders, and the wider community. A sustainable organisation will promote fair labour practices, invest in employee well-being, foster diversity and inclusion, and engage in ethical decision-making. It often involves community engagement and initiatives that support societal growth and well-being.

Environmental Sustainability. This facet includes the responsible use of natural resources and minimising negative impacts on the environment. A sustainable organisation seeks to reduce its carbon footprint, minimise waste, enhance energy efficiency, and often supports or initiates activities that promote environmental conservation.

Governance and Ethical Considerations. Sustainable organisations tend to have transparent and responsible governance. They follow ethical business practices, comply with laws and regulations, and foster a culture of integrity and accountability.

Security and Resilience. Sustainable organisations have the ability to thwart bad actors – and in the situation that they are breached, to recover from these breaches quickly and safely. Sustainable organisations can survive cybersecurity incidents and continue to operate when breaches occur, with the least impact.

Long-Term Focus. Sustainability often requires a long-term perspective. By looking beyond immediate gains and considering the long-term impact of decisions, a sustainable organisation can better align its strategies with broader societal goals.

Stakeholder Engagement. Understanding and addressing the needs and concerns of different stakeholders (including employees, customers, suppliers, communities, and shareholders) is key to sustainability. This includes open communication and collaboration with these groups to foster relationships based on trust and mutual benefit.

Adaptation and Innovation. The organisation is not static and recognises the need for continual improvement and adaptation. This might include innovation in products, services, or processes to meet evolving sustainability standards and societal expectations.

Alignment with the United Nations’ Sustainable Development Goals (UNSDGs). Many sustainable organisations align their strategies and operations with the UNSDGs which provide a global framework for addressing sustainability challenges.

Organisations Appreciate Precise Messaging

A sustainable organisation is one that integrates economic, social, and environmental considerations into all aspects of its operations. It goes beyond mere compliance with laws to actively pursue positive impacts on people and the planet, maintaining a balance that ensures long-term success and resilience.

These factors are all top of mind when business leaders, boards and government agencies use the word “sustainable”. Helping organisations meet their emission reduction targets is a good starting point – but it is a long way from all businesses need to become sustainable organisations.

Tech providers need to reconsider their use of the term “sustainable” – unless their solution or service is helping organisations meet all of the features outlined above. Using specific language would be favoured by most customers – telling them how the solution will help them reduce greenhouse gas emissions, meet compliance requirements for CO2 and/or waste reduction, and save money on electricity and/or management costs – these are all likely to get the sale over the line faster than a broad “sustainability” messaging will.

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Demand Sustainable AI from your Tech and Cloud Providers

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While there has been much speculation about AI being a potential negative force on humanity, what we do know today is that the accelerated use of AI WILL mean an accelerated use of energy. And if that energy source is not renewable, AI will have a meaningful negative impact on CO2 emissions and will accelerate climate change. Even if the energy is renewable, GPUs and CPUs generate significant heat – and if that heat is not captured and used effectively then it too will have a negative impact on warming local environments near data centres.

Balancing Speed and Energy Efficiency

While GPUs use significantly more energy than CPUs, they run many AI algorithms faster than CPUs – so use less energy overall. But the process needs to run – and these are additional processes. Data needs to be discovered, moved, stored, analysed, cleansed. In many cases, algorithms need to be recreated, tweaked and improved. And then that algorithm itself will kick off new digital processes that are often more processor and energy-intensive – as now organisations might have a unique process for every customer or many customer groups, requiring more decisioning and hence more digitally intensive.

The GPUs, servers, storage, cabling, cooling systems, racks, and buildings have to be constructed – often built from raw materials – and these raw materials need to be mined, transported and transformed. With the use of AI exploding at the moment, so is the demand for AI infrastructure – all of which has an impact on the resources of the planet and ultimately on climate change.

Sustainable Sourcing

Some organisations understand this already and are beginning to use sustainable sourcing for their technology services. However, it is not a top priority with Ecosystm research showing only 15% of organisations focus on sustainable procurement.

Top Environmental Sustainability Initiatives

Technology Providers Can Help

Leading technology providers are introducing initiatives that make it easier for organisations to procure sustainable IT solutions. The recently announced HPE GreenLake for Large Language Models will be based in a data centre built and run by Qscale in Canada that is not only sustainably built and sourced, but sits on a grid supplying 99.5% renewable electricity – and waste (warm) air from the data centre and cooling systems is funneled to nearby greenhouses that grow berries. I find the concept remarkable and this is one of the most impressive sustainable data centre stories to date.

The focus on sustainability needs to be universal – across all cloud and AI providers. AI usage IS exploding – and we are just at the tip of the iceberg today. It will continue to grow as it becomes easier to use and deploy, more readily available, and more relevant across all industries and organisations. But we are at a stage of climate warming where we cannot increase our greenhouse gas emissions – and offsetting these emissions just passes the buck.

We need more companies like HPE and Qscale to build this Sustainable Future – and we need to be thinking the same way in our own data centres and putting pressure on our own AI and overall technology value chain to think more sustainably and act in the interests of the planet and future generations. Cloud providers – like AWS – are committed to the NetZero goal (by 2040 in their case) – but this is meaningless if our requirement for computing capacity increases a hundred-fold in that period. Our businesses and our tech partners need to act today. It is time for organisations to demand it from their tech providers to influence change in the industry.

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The Future of Manufacturing

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The Future of Sustainability: Caltech Experiment Brings Space-Based Solar Power Closer  

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The idea of solar energy beamed back to earth from space was born a century ago by astronautics pioneer, Konstantin Tsiolkovsky, and then popularised by Isaac Asimov in his 1941 short story Reason. Although the first designs for a solar power satellite with microwave-based transmission were developed by Czech-born NASA engineer, Peter Glaser, in 1968, it has taken decades for complementary technologies to catch up to even make testing the concept feasible.   

Space-based solar power (SBSP) uses photovoltaic panels on satellites to generate electricity and beam it back to Earth in microwave form. The energy is then converted back to electricity at a rectenna receiving station connected to the grid. By deploying a network of geostationary satellites, it is theoretically possible to transmit energy around the globe before beaming it back to Earth. The technology would be a breakthrough, generating abundant renewable energy 24 hours per day, regardless of the weather or season. This would overcome the primary challenge of renewables – intermittency – and reduce the need for storage.   

Reusable Rockets and Small Satellites   

One of the greatest hurdles to commercialising SBSP is the prohibitive cost to launch into orbit, but the advent of reusable rockets and small satellites has brought down the price dramatically. Private companies, like SpaceX and Rocket Lab, charge between USD 3,000-30,000 per kilogram of payload to low earth orbit, a fraction of the cost when launches were dominated by government space agencies.    

The emergence of cheaper small satellites, or CubeSats, is also creating a landscape favourable to innovation in space. Researchers can afford to experiment with new technologies by launching prototypes into orbit and iterating quickly.   

Caltech Experiment Proves Transmission is Possible   

While the efficiency and durability of photovoltaic panels have improved exponentially and the cost of launching satellites into space has plummeted, transmitting power back to Earth remains a challenge. Electricity must be converted into microwaves, with the beams steered back through the earth’s atmosphere. Transmission can be degraded by factors, such as atmospheric absorption, diffraction, and weather.   

Researchers from The California Institute of Technology (Caltech) recently achieved a milestone by demonstrating that the transmission of energy from space is possible. The Caltech Space Solar Power Project (SSPP) launched the Microwave Array for Power-transfer Low-orbit Experiment (MAPLE) onboard the Space Solar Power Demonstrator (SSPD-1) earlier this year. In progressively ambitious experiments, the researchers lit up two LEDs in orbit to test energy transfer in space. Next, they successfully transmitted a “detectable” amount of power to antennae on the roof of the Moore Laboratory at Caltech. This may prove to be the first step toward developing a commercially viable system.   

Governments Recognise Space-based Solar Potential   

With sustainability and energy security coming sharply into focus over the last year, governments have sat up and paid attention to the potential of SBSP. The UK’s energy security secretary, Grant Shapps, recently announced the winners of £4.3M in funding to develop the technology. The grants were devised to tap into the 10GW of space-based solar power potential that an independent study estimated would be available to the UK. Public entities in the EU, China, Japan, and the US have made similar announcements over the past 12 months, signalling a rapid shift in momentum for SBSP.  

A Revolution of Space-based Power and Communications  

Although SBSP is still undeniably an experimental technology, recent developments hint at a future where clean energy could be beamed down to Earth. Even accounting for transmission loss, each solar power satellite is estimated to deliver the equivalent of a nuclear power station to the grid.  

Access to power remains a major obstacle to data centre operators, whether they are hyperscale cloud providers, city-based facilities at capacity, or small regional edge data centres. In recent years, cloud hubs, such as Singapore and Ireland, have imposed strict controls on new data centre builds due to concerns about escalating power consumption. Rising prices for natural gas have made the business case for renewable sources for data centre power even more attractive and space-based solar is an alluring candidate to add to the future mix. 

Power transmitted to Earth could be coupled with low latency connectivity provided by satellites in low earth orbit from the likes of Starlink. The pairing of power and connectivity from satellites means even remote locations could be served. Advances in energy and communications have ignited progress since the discovery of fire and the emergence of language and these space-based innovations will undoubtedly play a key role in the next industrial revolution. 

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