India’s digital economy is on a meteoric rise, expected to reach USD 1 trillion by 2025. This surge in digital activity is fuelling the rapid expansion of its data centre market, positioning the country as a global player. With a projected market value of USD 4.5 billion by 2025, India’s data centre industry is set to surpass traditional regional hubs like Malaysia, Hong Kong, and Singapore. 

This growth is driven by factors such as the proliferation of smartphones, internet connectivity, and digital services, generating massive amounts of data that need storage and processing. Government initiatives like Digital India and the National e-Governance Plan have promoted digitalisation, while favourable market conditions, including cost-effective infrastructure, skilled talent, and a large domestic market, make India an attractive destination for data centre investments.

As companies continue to invest, India is solidifying its role as a critical hub for Asia’s digital revolution, driving economic development and creating new opportunities for innovation and job creation.  

What is Fuelling India’s Data Centre Growth? 

India’s data centre industry is experiencing rapid growth in 2024, driven by a combination of strategic advantages and increasing demand. The country’s abundance of land and skilled workforce are key factors contributing to this boom. 

• Digitisation push. The digital revolution is fueling the need for more sophisticated data centre infrastructure. The rise of social media, online gaming, and streaming apps has created a surge in demand for faster networks, better data storage options, and increased data centre services. 
• Internet and mobile penetration. With 1.1 billion mobile phone subscribers, Indians use an average of 8.3 GB of data per month. As more people come online, businesses need to expand their data infrastructure to handle increased traffic, enhance service delivery, and support a growing digital economy. 
• Increasing tech adoption. India’s AI market is projected to reach around USD 17 billion by 2027. As businesses integrate AI, IoT, cloud, and other technologies, data centres will become instrumental in supporting the vast computational and storage requirements. 
• Government & regulatory measures. Apart from India being one of the world’s largest data consumption economies, government initiatives have also accelerated the ‘data based’ environment in the country. Additionally, states like Maharashtra, Karnataka, and Tamil Nadu have implemented favourable real estate policies that reduce the costs of setting up data centres. 

A Growing Network of Hubs 

India’s data centre landscape is rapidly evolving, with major cities and emerging hotspots vying for a piece of the pie. 

Mumbai-Navi Mumbai remains the undisputed leader, boasting a combined 39 data centres. Its strategic location with excellent submarine cable connectivity to Europe and Southeast Asia makes it a prime destination for global and domestic players. 

Bangalore, India’s IT capital, is not far behind with 29 data centres. The city’s thriving tech ecosystem and skilled talent pool make it an attractive option for businesses looking to set up data centres. 

Chennai, located on the east coast, has emerged as a crucial hub with 17 data centres. Its proximity to Southeast Asia and growing digital economy make it a strategic location. The Delhi-NCR region also plays a significant role, with 27 data centres serving the capital and surrounding areas. 

Smaller cities like Pune, Jaipur, and Patna are rapidly emerging as data centre hotspots. As businesses seek to serve a growing but distributed user base across India, these cities offer more cost-effective options. Additionally, the rise of edge data centres in these smaller cities is further decentralising the data centre landscape. 

A Competitive Market 

India ranks 13th globally in the number of operational data centres, with 138 facilities in operation and an additional 45 expected to be completed by the end of 2025. Key initiatives include:   

• AWS. AWS is investing USD 12.7 billion to establish four new data centres over the next two years. 
• Meta. Meta is set to build a small data centre, potentially focused on cache with a 10-20 MW capacity.  
• AdaniConnex. In partnership with EdgeConneX, AdaniConnex aims to develop a 1 GW network of hyperscale data centres over the next decade, all powered by 100% renewable energy. 
• Google. Google is set to build an 80-storey data centre by 2025 and is in advanced talks to acquire a 22.5-acre land parcel for its first captive data centre. 
• NTT. NTT is investing USD 241 million in a data campus, which will feature three data centres. 

Data Centres: Driving Digital India’s Success 

The Digital India initiative has transformed government services through improved online infrastructure and increased connectivity. Data centres play a pivotal role in supporting this vision by managing, storing, and processing the vast amounts of data that power essential services like Aadhaar and BharatNet. 

Aadhaar, India’s biometric ID system, relies heavily on data centres to store and process biometric information, enabling seamless identification and authentication. BharatNet, the government’s ambitious project to connect rural areas with high-speed internet, also depends on data centres to provide the necessary infrastructure and support. 

The impact of data centres on India’s digital transformation is far-reaching. Here are some key areas where data centres have made a significant contribution: 

• Enabling Remote Work and Education. Data centres have been instrumental in supporting the surge in remote work and online learning during the pandemic. By providing the necessary infrastructure and connectivity, data centres have ensured business continuity and uninterrupted education. 
• Fostering Start-Up Innovation. Data centres provide the essential infrastructure for start-ups to thrive. By offering reliable and scalable computing resources, data centres enable rapid growth and innovation, contributing to the expansion of India’s SaaS market. 
• Supporting Government Services. Data centres underpin key government initiatives, including e-governance platforms and digital identity systems. They enhance the accessibility, transparency, and efficiency of government services, bridging the urban-rural divide and improving public service delivery. 

Securing India’s Data Centre Future 

Data centres are the backbone of India’s digital transformation, fuelling economic growth, government services, innovation, remote work, and technological progress. The Indian government’s ambitious plan to invest over USD 1 billion in hyperscale data centres over the next five years underscores the country’s commitment to building a robust digital infrastructure. 

To secure the long-term success of India’s data centre industry, alignment with global standards and strategic investment are crucial. Prioritising reliability, efficiency, and sustainability will attract global providers and position India as a prime destination for digital infrastructure investments. Addressing challenges like legacy upgrades, modernisation, and cybersecurity risks will require collaboration across stakeholders, with government support and technological innovation playing key roles. 

A unified effort from central and state governments is vital to enhance competitiveness. By fostering a favourable regulatory environment and offering incentives, the government can accelerate the development of world-class data centres. As India advances digitally, data centres will be instrumental in driving economic growth, improving quality of life, and solidifying India’s status as a global digital leader. 

Ecosystm Advisor Darian Bird comment on Lenovo’s recent announcements and messaging.

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Click here to download Lenovo’s Innovation Roadmap: Takeaways from the APAC Analyst Summit as a PDF

1. Lenovo’s AI Strategy

Lenovo’s AI strategy focuses on launching AI PCs that leverage their computing legacy.

As the adoption of GenAI increases, there’s a growing need for edge processing to enhance privacy and performance. Lenovo, along with Microsoft, is introducing AI PCs with specialised components like CPUs, GPUs, and AI accelerators (NPUs) optimised for AI workloads.

Energy efficiency is vital for AI applications, opening doors for mobile-chip makers like Qualcomm. Lenovo’s latest ThinkPads, featuring Qualcomm’s Snapdragon X Elite processors, support Microsoft’s Copilot+ features while maximising battery life during AI tasks.

Lenovo is also investing in small language models (SLMs) that run directly on laptops, offering GenAI capabilities with lower resource demands. This allows users to interact with PCs using natural language for tasks like file searches, tech support, and personal management.

2. Lenovo’s Computer Vision Solutions

Lenovo stands out as one of the few computing hardware vendors that manufactures its own systems.

Leveraging precision engineering, Lenovo has developed solutions to automate production lines. By embedding computer vision in processes like quality inspection, equipment monitoring, and safety supervision, Lenovo customises ML algorithms using customer-specific data. Clients like McLaren Automotive use this technology to detect flaws beyond human capability, enhancing product quality and speeding up production.

Lenovo extends their computer vision expertise to retail, partnering with Sensormatic and Everseen to digitise branch operations. By analysing camera feeds, Lenovo’s solutions optimise merchandising, staffing, and design, while their checkout monitoring system detects theft and scanning errors in real-time. Australian customers have seen significant reductions in retail shrinkage after implementation.

3. AI in Action: Autonomous Robots

Like other hardware companies, Lenovo is experimenting with new devices to futureproof their portfolio.

Earlier this year, Lenovo unveiled the Daystar Bot GS, a six-legged robotic dog and an upgrade from their previous wheeled model. Resembling Boston Dynamics’ Spot but with added legs inspired by insects for enhanced stability, the bot is designed for challenging environments. Lenovo is positioning it as an automated monitoring assistant for equipment inspection and surveillance, reducing the need for additional staff. Power stations in China are already using the robot to read meters, detect temperature anomalies, and identify defective equipment.

Although it is likely to remain a niche product in the short term, the robot is an avenue for Lenovo to showcase their AI wares on a physical device, incorporating computer vision and self-guided movement.

Considerations for Lenovo’s Future Growth

Lenovo outlined an AI vision leveraging their expertise in end user computing, manufacturing, and retail. While the strategy aligns with Lenovo’s background, they should consider the following:

Hybrid AI. Initially, AI on PCs will address performance and privacy issues, but hybrid AI – integrating data across devices, clouds, and APIs – will eventually dominate.

Data Transparency & Control. The balance between convenience and privacy in AI is still unclear. Evolving transparency and control will be crucial as users adapt to new AI tools.

AI Ecosystem. AI’s value lies in data, applications, and integration, not just hardware. Hardware vendors must form deeper partnerships in these areas, as Lenovo’s focus on industry-specific solutions demonstrates.

Enhanced Experience. AI enhances operational efficiency and customer experience. Offloading level one support to AI not only cuts costs but also resolves issues faster than live agents.

(Clicking on this link will take you to the IBM website where you can download the whitepaper)

In a podcast interview with the American Psychological Association, Professor Gloria Mark from the University of California, Irvine, revealed a significant decline in attention spans on screens, from 150 seconds in 2004 to 40 seconds in the last five years. Social media platforms have spoiled the modern consumer by curating content that caters instantly to desires. Influence spills into the retail sector, compelling retailers to create experiences matching the immediacy and personalisation people now expect.

Modern consumers require modern retail experiences. Take Whole Foods, and their recent partnership with Amazon’s Dash Cart, transforming the mundane act of grocery shopping into a seamless dance of efficiency. Shoppers can now glide through aisles with carts that tally selections and debit totals directly from their accounts, rendering checkout lines obsolete. It’s more than convenience; it reimagines retail – a choreography of consumerism where every step is both effortless and calculated.

Whole Foods can analyse data from their Dash Cart technology to gain valuable insights into shopping patterns. The Immediate Economy revolutionises retail, transforming it into a hyper-efficient, personalised experience.

Retail’s new Reality: The Rise of Experiential Shopping

Just as Netflix queues up a binge-worthy series; retailers create shopping experiences as engaging and addictive as your favourite shows.

It’s been a financially rough year for Nike, but that hasn’t stopped them from expanding their immersive retail experience. Nike’s “House of Innovation” leverages 3D holographic tech. Customers can inspect intricate details of sneakers, including the texture of the fabric, the design of the laces, and the construction of the sole. The holographic display can also adjust to different lighting conditions and present the sneaker in various colours, providing a truly immersive and personalised shopping experience.

Fashion commerce platforms like Farfetch are among many integrating Virtual Try-On (VTO) technology. Leveraging the camera and sensors of customer devices, their AR technology overlays a digital image of a handbag onto a live view of a customer, enabling them to see how different styles and sizes would look on you. This approach to ecommerce enhances experiences, elevating interaction.

The 3D holographic display and the AR tech, are unique and visually appealing ways to showcase products, allowing customers to interact with products in a way that is not possible with traditional displays. Each shopping trip feels like the next episode of retail therapy.

The Evolution of Shopptertainment

The bar for quick content consumption is higher than ever thanks to platforms like TikTok and Instagram.

A prime example of this trend is Styl, a tech startup from two Duke students, with their “Tinder for shopping” application. Styl offers a swipeable interface for discovering and purchasing fashion items, seamlessly integrating the convenience and engagement of social media into the retail experience.

Styl goes beyond a simple swipe. By leveraging AI algorithms, it learns your preferences and curates a personalised feed of clothing items that align with your taste. Streamlining the shopping process, they deliver a tailored experience that caters to the modern consumer’s desire for convenience and personalisation.

Interestingly, Styl isn’t even a retail company; it pools items from websites, redirecting the users with relevant interest. They combine ecommerce with AI, creating the ultimate shopping experience for today’s customer. It’s fast, customised, and changing the way we shop.

Styl is not the first ones to do this, Instagram and TikTok provide individualised suggestions within their marketplace. But they differ by selling an experience, a vibe. That’s what sets them apart.

Tech-Powered Retail: The Heart of the Immediate Economy

History is filled with examples of societal innovation, but the Immediate Economy is transforming retail in exciting ways. In the 21st century, technology is both the catalyst and the consequence of the retail industry transformation. It began by capturing and fragmenting the average consumer’s attention, and now it’s reshaping consumer-brand relationships.

Today’s consumers crave personalised shopping. Whole Foods, with its AI-driven Dash Carts, is redefining convenience. Nike and Farfetch, through immersive AR and 3D tech, is making shopping an interactive adventure. Meanwhile, startups like Styl are leveraging AI to bring personalized fashion choices directly to consumers’ smartphones.  The world is shrinking, not just in miles, but in the milliseconds it takes to satisfy a desire. From the aisles of Whole Foods to the virtual showrooms of Farfetch, The Immediate Economy offers an immersive world, where time and space bend to technology’s will, and instant gratification is no longer a perk; it’s an expectation. The Immediate Economy is here, and it’s changing how we interact with the world around us. Welcome to the future of retail, and everything else.

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The increasing alignment between IT and business functions, while crucial for organisational success, complicates the management of enterprise systems. Tech leaders must balance rapidly evolving business needs with maintaining system stability and efficiency. This dynamic adds pressure to deliver agility while ensuring long-term ERP health, making management increasingly complex.

As tech providers such as SAP enhance their capabilities and products, they will impact business processes, technology skills, and the tech landscape.

At SAP NOW Southeast Asia in Singapore, SAP presented their future roadmap, with a focus on empowering their customers to transform with agility.  Ecosystm Advisors Sash Mukherjee and Tim Sheedy provide insights on SAP’s recent announcements and messaging.

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Click here to download SAP NOW Southeast Asia: Highlights

What was your key takeaway from the event? 

TIM SHEEDY. SAP is making a strong comeback in Asia Pacific, ramping up their RISE with SAP program after years of incremental progress. The focus is on transitioning customers from complex, highly customised legacy systems to cloud ERP, aligning with the region’s appetite for simplifying core processes, reducing customisations, and leveraging cloud benefits. Many on-prem SAP users have fallen behind on updates due to over-customisation, turning even minor upgrades into major projects – and SAP’s offerings aim to solve for these challenges.

SASH MUKHERJEE. A standout feature of the session was the compelling customer case studies. Unlike many industry events where customer stories can be generic, the stories shared were examples of SAP’s impact. From Mitr Phol’s use of SAP RISE to enhance farm-to-table transparency to CP Group’s ambitious sustainability goals aligned with the SBTi, and Standard Chartered Bank’s focus on empowering data analytics teams, these testimonials offered concrete illustrations of SAP’s value proposition.

How is SAP integrating AI into their offerings?

TIM SHEEDY. SAP, like other tech platforms, is ramping up their AI capabilities – but with a twist.

They are not only highlighting GenAI but also emphasising their predictive AI features. SAP’s approach focuses on embedded AI, integrating it directly into systems and processes to offer low-risk, user-friendly solutions.

Joule, their AI copilot, is enterprise-ready, providing seamless integration with SAP backend systems and meeting strict compliance standards like GDPR and SOC-II. By also integrating with Microsoft 365, Joule extends its reach to daily tools like Outlook, Teams, Word, and Excel.

While SAP AI may lack the flash of other platforms, it is designed for SAP users – managers and board members – who prioritise consistency, reliability, and auditability alongside business value.

What is the value proposition of SAP’s Clean Core?

SASH MUKHERJEE. SAP’s Clean Core marks a strategic shift in ERP management.

Traditionally, businesses heavily customised SAP to meet specific needs, resulting in complex and costly IT landscapes. Clean Core advocates for a standardised system with minimal customisations, offering benefits like increased agility, lower costs, and reduced risk during upgrades. However, necessary customisations can still be achieved using SAP’s BTP.

The move to the Clean Core is often driven by CEO mandates, as legacy SAP solutions have become too complex to fully leverage data. For example, an Australian mining company reduced customisations from 27,000 to 200, and Standard Chartered Bank used Clean Core data to launch a carbon program within four months.

However, the transition can be challenging and will require enhanced developer productivity, expansion of tooling, and clear migration paths.

How is SAP shifting their partner strategy?

As SAP customers face significant transformations, tech partners – cloud hyperscalers, systems integrators, consulting firms and managed services providers – will play a crucial role in executing these changes before SAP ECC loses support in 2027.

TIM SHEEDY. SAP has always relied on partners for implementations, but with fewer large-scale upgrade projects in recent years, many partner teams have shrunk. Recognising this, SAP is working to upskill partners on RISE with SAP. This effort aims to ensure they can effectively manage and optimise the modern Cloud ERP platform, utilise assets, templates, accelerators, and tools for rapid migration, and foster continuous innovation post-migration. The availability of these skills in the market will be essential for SAP customers to ensure successful transitions to the Cloud ERP platform.

SASH MUKHERJEE. SAP’s partner strategy emphasises business transformation over technology migration. This shift requires partners to focus on delivering measurable business outcomes rather than solely selling technology. Given the prevalence of partner-led sales in Southeast Asia, there is a need to empower partners with tools and resources to effectively communicate the value proposition to business decision-makers. While RISE certifications will be beneficial for larger partners, a significant portion of the market comprises SMEs that rely on smaller, local partners – and they will need support mechanisms too.

What strategies should SAP prioritise to maintain market leadership?

TIM SHEEDY. Any major platform change gives customers an opportunity to explore alternatives.

Established players like Oracle, Microsoft, and Salesforce are aggressively pursuing the ERP market. Meanwhile, industry-specific solutions, third-party support providers, and even emerging technologies like those offered by ServiceNow are challenging the traditional ERP landscape.

However, SAP has made significant strides in easing the transition from legacy platforms and is expected to continue innovating around RISE with SAP. By offering incentives and simplifying migration, SAP aims to retain their customer base. While SAP’s focus on renewal and migration could pose challenges for growth, the company’s commitment to execution suggests they will retain most of their customers. GROW with SAP is likely to be a key driver of new business, particularly in mid-sized organisations, especially if SAP can tailor offerings for the cost-sensitive markets in the region.

(Clicking on this link will take you to the IBM website where you can download the whitepaper)

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) governs how the private sector handles personal data, emphasising data minimisation and imposing fines of up to USD 75,000 for non-compliance.

The US data protection landscape is a patchwork of state laws influenced by the GDPR and PIPEDA. The California Privacy Rights Act (CPRA) and other state laws like Virginia’s CDPA and Colorado’s CPA reflect GDPR principles, requiring transparency and limiting data use. Proposed federal legislation, such as the American Data Privacy and Protection Act (ADPPA), aims to establish a national standard similar to PIPEDA.

The GDPR’s impact extends beyond EU borders, significantly influencing data protection laws in non-EU European countries. Countries like Switzerland, Norway, and Iceland have closely aligned their regulations with GDPR to maintain data flows with the EU. Switzerland, for instance, revised its Federal Data Protection Act to ensure compatibility with GDPR standards. The UK, post-Brexit, retained a modified version of GDPR in its domestic law through the UK GDPR and Data Protection Act 2018. Even countries like Serbia and North Macedonia, aspiring for EU membership, have modeled their data protection laws on GDPR principles.

Data Privacy: A Local Flavour in Emerging Markets

Emerging markets are recognising the critical need for robust data protection frameworks. These countries are not just following in the footsteps of established regulations but are creating laws that address their unique economic and cultural contexts while aligning with global standards.

Brazil has over 140 million internet users – the 4^th largest in the world. Any data collection or processing within the country is protected by the Lei Geral de Proteção de Dados (or LGPD), even from data processors located outside of Brazil. The LGPD also mandates organisations to appoint a Data Protection Officer (DPO) and establishes the National Data Protection Authority (ANPD) to oversee compliance and enforcement.

Saudi Arabia’s Personal Data Protection Law (PDPL) requires explicit consent for data collection and use, aligning with global norms. However, it is tailored to support Saudi Arabia’s digital transformation goals. The PDPL is overseen by the Saudi Data and Artificial Intelligence Authority (SDAIA), linking data protection with the country’s broader AI and digital innovation initiatives.

Closer Home: Changes in Asia Pacific Regulations

The Asia Pacific region is experiencing a surge in data privacy regulations as countries strive to protect consumer rights and align with global standards.

Japan. Japan’s Act on the Protection of Personal Information (APPI) is set for a major overhaul in 2025. Certified organisations will have more time to report data breaches, while personal data might be used for AI training without consent. Enhanced data rights are also being considered, giving individuals greater control over biometric and children’s data. The government is still contemplating the introduction of administrative fines and collective action rights, though businesses have expressed concerns about potential negative impacts.

South Korea. South Korea has strengthened its data protection laws with significant amendments to the Personal Information Protection Act (PIPA), aiming to provide stronger safeguards for individual personal data. Key changes include stricter consent requirements, mandatory breach notifications within 72 hours, expanded data subject rights, refined data processing guidelines, and robust safeguards for emerging technologies like AI and IoT. There are also increased penalties for non-compliance.

China. China’s Personal Information Protection Law (PIPL) imposes stringent data privacy controls, emphasising user consent, data minimisation, and restricted cross-border data transfers. Severe penalties underscore the nation’s determination to safeguard personal information.

Southeast Asia. Southeast Asian countries are actively enhancing their data privacy landscapes. Singapore’s PDPA mandates breach notifications and increased fines. Malaysia is overhauling its data protection law, while Thailand’s PDPA has also recently come into effect.

Spotlight: India’s DPDP Act

The Digital Personal Data Protection Act, 2023 (DPDP Act), officially notified about a year ago, is anticipated to come into effect soon. This principles-based legislation shares similarities with the GDPR and applies to personal data that identifies individuals, whether collected digitally or digitised later. It excludes data used for personal or domestic purposes, aggregated research data, and publicly available information. The Act adopts GDPR-like territorial rules but does not extend to entities outside India that monitor behaviour within the country.

Consent under the DPDP Act must be free, informed, and specific, with companies required to provide a clear and itemised notice. Unlike the GDPR, the Act permits processing without consent for certain legitimate uses, such as legal obligations or emergencies. It also categorises data fiduciaries based on the volume and sensitivity of the data they handle, imposing additional obligations on significant data fiduciaries while offering exemptions for smaller entities. The Act simplifies cross-border data transfers compared to the GDPR, allowing transfers to all countries unless restricted by the Indian Government. It also provides broad exemptions to the State for data processing under specific conditions. Penalties for breaches are turnover agnostic, with considerations for breach severity and mitigating actions. The full impact of the DPDP Act will be clearer once the rules are finalised and the Board becomes operational, but 97% of Indian organisations acknowledge that it will affect them.

Conclusion

Data breaches pose significant risks to organisations, requiring a strong data protection strategy that combines technology and best practices. Key technological safeguards include encryption, identity access management (IAM), firewalls, data loss prevention (DLP) tools, tokenisation, and endpoint protection platforms (EPP). Along with technology, organisations should adopt best practices such as inventorying and classifying data, minimising data collection, maintaining transparency with customers, providing choices, and developing comprehensive privacy policies. Training employees and designing privacy-focused processes are also essential. By integrating robust technology with informed human practices, organisations can enhance their overall data protection strategy.

(Clicking on this link will take you to the NEC website where you can download the Roundtable Summary Report)

At the Nutanix .NEXT 2024 event in Barcelona, it became clear that the discourse around cloud computing has evolved significantly. The debate that once polarised organisations over whether on-prem/co-located data centres or public cloud was better has been decisively settled. Both cloud providers and on-prem equipment providers are thriving, as evident from their earnings reports. 

Hybrid cloud has emerged as the clear victor, offering the flexibility and control that organisations demand. This shift is particularly relevant for tech buyers in the Asia Pacific region, where diverse market maturities and unique business challenges require a more adaptable approach to IT infrastructure. 

The Hybrid Cloud Advantage 

Hybrid cloud architecture combines the best of both worlds. It provides the scalability and agility of public cloud services while retaining the control and security of on-prem systems. For Asia Pacific organisations, that often operate across various regulatory environments and face unique data sovereignty issues, this dual capability is invaluable. The ability to seamlessly move workloads between on-prem, private cloud, and public cloud environments enables enterprises to optimise their IT strategies, balancing cost, performance, and compliance. 

Market Maturity and Adoption in Asia Pacific 

The region shows a wide spectrum of technological maturity among its markets. Countries like Australia, Japan, and Singapore lead with advanced cloud adoption and robust IT infrastructures, while emerging markets such as Vietnam, Indonesia, and the Philippines are still in the nascent stages of cloud integration. 

However, regardless of their current maturity levels, organisations in Asia Pacific are recognising the benefits of a hybrid cloud approach. Mature markets are leveraging hybrid cloud to refine their IT strategies, focusing on enhancing business agility and driving innovation. 

Ecosystm research shows that 75% of organisations in Australia have a hybrid, multi-cloud strategy. Over 30% of organisations have repatriated workloads from the public cloud, and only 22% employ a “cloud first” strategy when deploying new services.  

Meanwhile, emerging markets see hybrid cloud as a pathway to accelerate their digital transformation journeys without the need for extensive upfront investments in on-prem infrastructure. Again, Ecosystm data shows that when it comes to training large AI models and applications, organisations across Southeast Asia use a mix of public, private, hybrid, and multi-cloud environments. 

Strategic Flexibility Without Compromise 

One of the most compelling messages from the Nutanix .NEXT 2024 event is that hybrid cloud eliminates the need for compromise when deciding where to place workloads – and that is what the data above represents. The location of the workload is no longer a limiting factor. Being “cloud first” locks organisations into a tech provider, whereas agility was once exclusively in favour of public cloud providers. Whether it’s for performance optimisation, cost efficiency, or regulatory compliance, tech leaders can now choose the best environment for every workload without being constrained by location. 

For example, an organisation might keep sensitive customer data within a private cloud to comply with local data protection laws while leveraging public cloud resources for less sensitive applications to take advantage of its scalability and cost benefits. I recently spoke to an organisation in the gaming space that had 5 different regulatory bodies to appease – which required data to be stored in 5 different locations! This strategic flexibility ensures that IT investments are fully aligned with business objectives, enhancing overall operational efficiency. 

Moving Forward: Actionable Insights for Asia Pacific Tech Leaders 

To fully capitalise on the hybrid cloud revolution, APAC tech leaders should: 

1. Assess Workload Requirements. Evaluate the specific needs of each workload to determine the optimal environment, considering factors like latency, security, and compliance. 
2. Invest in Integration Tools. Ensure seamless interoperability between on-premises and cloud environments by investing in advanced integration and management tools. 
3. Focus on Skill Development. Equip IT teams with the necessary skills to manage hybrid cloud infrastructures, emphasising continuous learning and certification. 
4. Embrace a Multi-Cloud Strategy. Consider a multi-cloud approach within the hybrid model to avoid vendor lock-in and enhance resilience. 

Conclusion 

The hybrid cloud has definitively won the battle for enterprise IT infrastructure, particularly in the diverse Asia Pacific region. By enabling organisations to place their workloads wherever they make the most sense without compromising on performance, security, or compliance, hybrid cloud empowers tech leaders to drive their digital transformation agendas forward with confidence. Based on everything we know today*, the future of cloud is hybrid. Reform your sourcing practices to put business needs, not cloud service providers or data centres, at the centre of your data decisions. 

*In this fast-changing world, it seems naïve to make sweeping statements about the future of technology!