COVID-19 is accelerating digital transformation activities across industries. Remote working is now standard practice and digital engagement is replacing face-to-face interaction. Cloud technology has become essential rather than an option, and rollouts of new technologies such as augmented reality (AR) and intelligent automation are being expedited.
One of the industries that offer great potential for technology-driven transformation is the property sector.
Many activities within the property ecosystem have remained unchanged for decades. There are several opportunities for digital engagement and automation in this sector, ranging from the use of robots in construction to the ‘uberisation’ of the residential property customer journey.
The processes associated with buying or renting property remain cumbersome and complex for customers. Indeed, customers engage with many different organisations throughout their residential property lifecycles. When compared to some other industries, the customer experience can be poor. Components of the journey – such as property search – offer some great experiences but other parts such as exchanging contracts can rarely be described as positive customer experiences.
Although AR and virtual reality (VR) technologies can facilitate property inspection, most inspections are still undertaken on-premise, together with a real estate agent. Contract exchanges often involve interactions with legal professionals in-person. Securing a mortgage or a rental agreement also typically requires face-to-face interaction. Deposits commonly necessitate the physical presentation of a cheque.
The Uberisation of the Property Sector
So, in the residential sector, there are clear opportunities for start-ups and property search platforms to offer greatly enhanced customer experiences. The COVID-19 crisis will speed up the rate at which digital technologies are used to automate activities throughout the residential property customer journey and to engage customers digitally.
Property search platforms such as Singapore-based PropertyGuru, have been creating innovative ways of engaging customers and extending their range of services, for many years. For PropertyGuru, its news features, mortgage calculator, and ability to search for investment properties overseas, have enabled it to offer customers more value from its platform. Its PropertyGuru Lens feature uses AR and artificial intelligence (AI) to give customers a more immersive and improved experience. In common with other real estate platforms, it offers AR and VR tools for inspections.
Today’s crisis creates opportunities for platforms such as ProperyGuru to engage customers throughout their journey. It can potentially transform the residential property business, by becoming an Uber-style platform for agents, movers, shippers, storage companies, interior designers, renovation firms and all other stakeholders within the residential property ecosystem. Subject to regulation, it could also act as a mortgage broker and an agency for the exchange of contracts. In other words, it could ‘own’ the customer journey and act as a platform for all services associated with residential property. From the customer perspective, such a platform would be a welcome way of enhancing the experience associated with buying, renting, maintaining, improving, managing, and selling residential property.
IoT and the Commercial Property Sector
From a commercial property perspective, the COVID-19 crisis can also be expected to accelerate the digitalisation of many activities associated with the construction, maintenance, and management of buildings.
According to the findings of the Ecosystm IoT Study, the Construction industry is evaluating several technology solutions that are expected to benefit the industry (Figure 1).
While the industry views these solutions as beneficial, the adoption has so far been low. This will change. Drones have been used to inspect the outside of tall buildings for several years, but this is not yet standard practice. Structural inspections and maintenance of buildings will be automated at a much faster rate post COVID-19. IoT technology will be used for building management. Using IoT technology for the predictive maintenance and management of lighting, climate control, elevators, security, windows and doors will become standard as firms seek to reduce human interactions. Technology that measures footfall, manages safe distancing, takes peoples’ temperatures and identifies those who enter and leave buildings will be introduced, as organisations guard against disease clusters developing within or around their premises.
In essence, the COVID-19 crisis will act as a catalyst for the digital transformation of the property sector. There is a huge opportunity to create new business models not least by offering customers a digital platform on which all of their property-related needs can be addressed. For the commercial property sector, a similar platform can be offered. Additionally, many core activities ranging from construction to building management will be automated, fully leveraging robot, AI and IoT technologies.
