The focus on sustainability needs to be universal – across all cloud and AI providers. AI usage IS exploding – and we are just at the tip of the iceberg today. It will continue to grow as it becomes easier to use and deploy, more readily available, and more relevant across all industries and organisations. But we are at a stage of climate warming where we cannot increase our greenhouse gas emissions – and offsetting these emissions just passes the buck.
We need more companies like HPE and Qscale to build this Sustainable Future – and we need to be thinking the same way in our own data centres and putting pressure on our own AI and overall technology value chain to think more sustainably and act in the interests of the planet and future generations. Cloud providers – like AWS – are committed to the NetZero goal (by 2040 in their case) – but this is meaningless if our requirement for computing capacity increases a hundred-fold in that period. Our businesses and our tech partners need to act today. It is time for organisations to demand it from their tech providers to influence change in the industry.