Ecosystm RNx is an objective vendor ranking based on in-depth, quantified ratings from technology decision-makers on the Ecosystm platform. In this edition, we rank the Top 10 Global AI & Automation Vendors.
If you are an End-User, you are realising that the right investments in Data & AI now will be the key to your future success. This vendor ranking will help you evaluate your buying decisions based on key evaluation ratings by your peers across a number of key metrics and benchmarks, including customer experience.
If you are an AI & Automation Vendor, it’s an opportunity to understand how your customers rate you on capabilities and their overall customer experience.

In this first edition of Ecosystm RNx we rank the Top 10 Global Cloud Vendors.
Ecosystm RNx is an objective vendor ranking based on in-depth and quantified ratings from technology decision-makers on the Ecosystm platform.
If you are an technology user, this Cloud Vendor ranking will help you evaluate your buying decisions based on key evaluation ratings by your peers across a number of key metrics and benchmarks, including customer experience.
If you are a Cloud Vendor, this is an opportunity to understand how your customers rate you on capabilities and their overall customer experience.

Last week Microsoft announced the acquisition of Nuance for an estimated USD 19.7 billion. This is Microsoft’s second largest acquisition ever, after they acquired LinkedIn in 2016. Nuance is an established name in the Healthcare industry and is said to have a presence in 10,000 healthcare organisations globally. Apart from Healthcare, Nuance has strong capabilities in Conversational AI and speech solutions to support other industries. This acquisition is in line with Microsoft’s go-to-market roadmap and strategies.
Microsoft’s Healthcare Focus
Microsoft announced their Healthcare Cloud last year and this acquisition will bolster their Healthcare offerings and market presence. Nuance’s product portfolio includes clinical speech recognition SaaS offerings – Dragon Ambient eXperience, Dragon Medical One and PowerScribe One for radiology reporting – on Microsoft Azure. The acquisition builds on already existing integrations and partnerships that were in place over the years.

“Microsoft Cloud for Healthcare offers its solution capabilities to healthcare providers using a ‘modular’ approach. Given how diverse healthcare providers are in their technology maturity and appetite for change, the more diverse the ‘modules’, the greater the opportunities for Microsoft. This partnership with Nuance also brings to the table established relationships with EHR vendors, which will be useful for Microsoft globally.
The Healthcare industry continues to struggle as the world negotiates the challenges of mass vaccination. But on the upside, the ongoing Healthcare crisis has given remote care a much-needed shot in the arm. Clinicians today will be more open to documentation and transcription services for process automation and compliance. The acquisition of Nuance’s Healthcare capabilities will definitely boost Microsoft’s market presence in provider organisations.
However, Healthcare is not the only industry that Microsoft and Nuance are focused on. The Microsoft Cloud for Retail that was launched earlier this year aims to offer integrated and intelligent capabilities to retailers and brands to improve their end-to-end customer journey. Nuance has omnichannel customer engagement solutions that can be leveraged in Retail and other industries. As Microsoft continues to verticalise their offerings, they will consider more acquisitions that will complement their value proposition.“
Microsoft’s Focus on Conversational AI
Microsoft already has several speech recognition offerings, speech to text services, and chatbots; and they continue to invest in the Conversational AI space. They have created an open-source template for creating virtual assistants to help Bot Framework developers. In February, Microsoft announced their industry specific cloud offerings for Financial services, Manufacturing, and Non-Profit, and also introduced a series of AI and natural language features in Microsoft Outlook, Microsoft Teams, Microsoft Office Lens and Microsoft Office mobile to deliver interactive, voice forward assistive experiences.

“There is no slowing down in this space and the acquisition clearly demonstrates the vision that Microsoft is building with Nuance – a vendor that has made speech recognition, text to speech, conversational AI the foundation of the company. This is a brilliant move by Microsoft in the Conversational AI space and a win-win for both companies.
This move could also mark further inroads for Microsoft into the contact centre space. With Teams now being integrated into contact centre technologies, working with large customers using speech and conversational AI, Dynamics 365 could herald the start of more acquisitions for Microsoft to bolster a wider customer engagement vision.
The Conversational AI war is heating up and various other cloud vendors such as Google and AWS are starting to get aggressive and have made investments in recent years to enhance their Conversational AI capabilities. Google Dialogflow has been seeing rapid uptake and they now have deep partnerships with Genesys, Avaya, Cisco and other contact centre players. Microsoft coming into the game and acquiring a company with years of history and IP in the speech space, demonstrates how the cloud battle and the war between Google, Microsoft and AWS is heating up in the Conversational AI. All of a sudden you have Microsoft as a powerhouse in this game.”

Microsoft introduced a second Vertical Cloud offering, last week – this time turning the focus on Retail, after having launched Microsoft Cloud for Healthcare in October 2020.
The Microsoft Cloud for Retail aims to offer integrated and intelligent capabilities to retailers and brands to improve their end-to-end customer journey. It brings industry-specific capabilities to the Microsoft suite including Microsoft Azure, Microsoft Power Platform, Microsoft 365, and Microsoft Dynamics 365 – and is aimed at the growing need for “intelligent retail’. Microsoft’s partner ecosystem will also be involved in the new platform to address challenges in the sector and future proof the retail evolution.
In The Top 5 Retail & eCommerce Trends for 2021, Ecosystm notes that while retailers will focus on the shift in customer expectations, a mere focus on customer experience will not be enough this year. From the customer experience angle, they will strongly focus on omnichannel, catering to ‘glocal’ consumption, using location-based services, and improving both their onsite and online customer experience. They will also have to work on their supply chain and pricing capabilities, as distribution woes continue. These trends are seeing a deeper need for transformational technologies and leading cloud providers are introducing solutions targeted at the industry. Google has introduced its cloud retail solutions aiming to help retailers get more from data. Similarly, AWS has cloud offerings for the retail industry leveraging its retail domain experience and cloud deployment services.
Ecosystm Comments

“Global cloud vendors continue to “move up the stack” to provide more of the technology landscape for organisations. The focus of these tech giants is on adding unique value to customers by tailoring the combination of the different cloud services they can provide to specific industries. Providing the full-stack will mean higher customer retention rates – as the implementation time should be lower than traditional on-premises implementations. Microsoft has a diverse range of capabilities. Having a software company and implementation partner that can deliver the full stack of technology and business processes should improve the time to value for organisations.
But I see three key difficulties in implementing systems such as these:
- People adapting effectively to use the new processes
- Migrating enough high-quality data to leverage the new capabilities
- Integrating the new capabilities into an organisation’s existing landscape.
This is why it is likely that initial use will come from Microsoft’s existing Retail customers as they expand the range of services they use. New adopters of these Microsoft solutions will find that much of the complexity and cost of implementing a new business solution will remain.
However, these value-added cloud services open access to smaller organisations. If Microsoft is able to work with their partners to simplify the implementation of these capabilities, it will allow smaller organisations to access these complex capabilities affordably.“

“The Ecosystm Digital Priorities in the New Normal Study aims to determine how optimistic industries are about successfully negotiating these uncertain times (Figure 1). The industries that are rated the most optimistic fall into two clear categories. In the first category, there are industries, such as Healthcare that had to transform urgently – mostly in an unplanned manner. This has led to a greater appetite for change and optimism in these industries. Then there are industries, such as Retail, that had some time to re-focus their technology roadmap when the crisis hit. These industries have a strong customer focus and had started their digital journeys before the pandemic.

Microsoft’s industry focus appears to be spot-on. Their first two vertical clouds target enterprises that have had to – and will continue to – pivot. The ‘modular’ approach taken in the Microsoft Cloud for Healthcare offering allows providers to choose the right capability for their organisation – whether it is workflow automation, patient engagement through virtual health, collaboration within care teams or better clinical and operational insights. As healthcare organisations across the world negotiate the challenges of mass vaccination, they may well find themselves leveraging these industry-specific capabilities as they revamp their workflows, processes, and data use.”
Get to know the right research, insights and technologies for you to be one step ahead in this new world of retail in our top 5 retail trends for 2021 that represent the most significant shifts in 2021

2020 has been a watershed year for Future of Work policies and technologies. Organisations are still evaluating their workplace strategies and 2021 is likely to see experiments in work models – every organisation will choose the model that works for their nature of work and their organisational culture. Against this backdrop of disruption and change, Ecosystm’s 360o Future of Work team – Audrey William, Mike Zamora, Ravi Bhogaraju and Tim Sheedy – present the top 5 Ecosystm predictions for the Future of Work in 2021.
This is a summary of the predictions, the full report (including the implications) is available to download for free on the Ecosystm platform here.
The Top 5 Future of Work Trends For 2021
- Human-centricity Will be Front and Centre of Organisational Priorities
2020 saw immense humanitarian disruption. Enabling remote work was a key component of business continuity. Both organisations and their employees have a better understanding now of the implications of remote working and how it can be made to work. They are also aware of the challenges of remote working. Monitoring productivity, maintaining the right work-life balance and ensuring employee emotional well-being have been challenging. Despite the challenges, hybrid/blended working is definitely here to stay. Employees will expect more options on the location of their work, often choosing to work where they are most productive.
All decisions related to the organisation, filtered through the lens of human-centricity, will drive better employee engagement – and engaged employees provide better customer experience. Organisations that will operationalise this at scale and across cultures will emerge as success stories.
- Technology Will Bond with Facilities and Operations – Connecting with HR Will be a Challenge
There has to be an alignment between the Business, People, Work Environment and Technology to make an organisation truly empowered to handle sudden pivots that will be required in 2021 as well (Figure 1).

This will require cross-departmental coordination and synergy. Tech teams have traditionally driven the Digital Workplace strategy; now they will have to work closely with Operations and Facilities Management teams on “Smart and Safe Office” strategies. That may not be the real challenge given that there are overlaps between these three teams – they have a shared language and similar KPIs. The real challenge will be the need for Tech teams and HR to work more closely to improve the overall employee experience, including a focus on employee productivity and wellness. Human-centricity makes the role of HR even more important – IT will find it challenging to find common grounds as there have traditionally been few shared KPIs between these two departments.
- Office Spaces Will Become Truly Digital
The hybrid/blended workplace model means that the physical workplace is not disappearing soon. Even as the model evolves for each organisation, what becomes clear is that employee expectations have changed drastically in the last year, and the traditional employee experience expectations of Salary, Recognition, and Job Satisfaction may not be enough. Employees will now expect flexibility, social cohesion, and effective communication. If they are to return to the physical office, they will expect the same benefits as working from home.
This will drive the adoption of digital tech to ensure the office space is safer, more effective and a productive environment for the employees and the business. Two key areas of focus will be on seamless access to information and employee control over work environment.
- Providers Will Deepen Digital Workplace Offerings, but the Market Will Not Consolidate
Key tech providers in the digital workspace space (such as Microsoft, Google, Zoom, Cisco, AWS and so on) will broaden their capabilities and make it easier to procure and use solutions. It will no longer be a “tool-centric” approach (chat, video, document sharing, online meetings, whiteboards and so on) – it will become a platform play. Information workers will be able to choose the approach that best fits the problem they are trying to resolve, without being limited by the capabilities of the tool. E.g. documents will be sharable and editable within chats; whiteboards will be integrated into all other communication services and so on.
Tech providers will deepen and strengthen their capabilities organically and acquisitions will mostly be about buying market share, customers and not the technology.
- Industry-centric Digital Workplace Services Will Emerge and Witness Rapid Growth
The Services industry has been leading in the adoption of digital workplaces – but blue-collar roles and front-line employees will also start benefiting from these technologies. In 2021, new digital workplace capabilities will extend beyond the employee base to systems that drive better connectivity and communication with customers. This will open the market up for smaller, niche players (and this may well run counter to the previous trend). Tech teams will focus on employees and a platform-based approach to collaboration, while Customer teams and others will implement tools and platforms to better communicate outside of the business. The next few years will bring the traditional “employee-centric” collaboration players into direct competition with the “customer-centric” ones. Those that play across both today (such as Google) will be better positioned to win the enterprise-wide “Future of Work” style deals.

Nutanix has emerged as a leading hyper converged infrastructure (HCI) provider and is partnering with public cloud infrastructure providers to bring greater value to its customers. Last week saw the partnership between Microsoft and Nutanix, aimed to evolve the hybrid offerings of both providers. As part of this collaboration, both companies will focus on extending Nutanix hybrid cloud infrastructure to Azure. The collaboration will include the development of Nutanix-ready nodes on Azure to support Nutanix Clusters and services. The benefits expected include improved cost, security, and efficiency. Clients will also be able to deploy Azure instances from Nutanix interface for a consistent experience across their cloud environment. The solution is aimed to eliminate re-tooling, re-architecting processes and other technical challenges of maintaining a hybrid environment.
Ecosystm Principal Advisor, Darian Bird says, “The announcement of Nutanix Clusters on Azure is another piece of the hybrid puzzle that will allow Nutanix clients to extend their private cloud environments into public infrastructure. Organisations want the control associated with a private cloud but with the flexibility to scale up and down in the public cloud. Key to hybrid cloud is an additional layer that enables applications to be shifted from one cloud to another, either to prevent lock-in or to choose the best environment depending on the circumstances.”
The deal will also broaden the sales and support experience for Microsoft and Nutanix. “Nutanix has emphasised licence portability as a key characteristic of its hybrid cloud strategy. Microsoft clients will be able to use Azure credits to pay for Nutanix software, while those already with Nutanix licences will be able to port those over to Clusters on Azure. Simplified cloud procurement will be critical for IT departments looking to optimise cloud expenditure across multiple providers.”
Bird adds, “Organisations will now be able to manage servers, containers, and data services on Nutanix HCI, on prem or in the cloud through a single control pane with Azure Arc. Microsoft has realised that producing a true hybrid cloud system requires it to manage as many types of infrastructure as possible, whether they come from niche partners or major competitors. IT departments want the choice of supplier without adding complexity to their systems.”
Nutanix Strengthening its Partner Ecosystem
“The partnership with Microsoft Azure comes only a month after Nutanix announced the general availability of Clusters on AWS. Considering Nutanix’s close connection to Google, it seems likely that it will also launch on the search giant’s cloud before long,” says Bird.
Last year, Nutanix partnered with HPE for the general availability of HPE’s integrated hybrid cloud as a service offering, HPE GreenLake for Nutanix, and the HPE ProLiant DX solution.
Earlier in the month, Nutanix launched its global partner multi-cloud program – Elevate – to bring Nutanix’s global partner ecosystem under one integrated architecture managed through consistent tools, resources and platforms, to accelerate their clients’ multi-product, multicloud roadmap in their transformation journeys.
“Nutanix has made great strides in its shift from hardware vendor to HCI provider and it’s now focused on delivering tools that enable the shift to cloud. These recent moves will help Nutanix catch up to VMware and become a viable alternative in a hybrid cloud environment,” says Bird.

There has been a heightened interest in the cloud in EMEA in recent times, triggered by several regional and country level announcements.
The European Union (EU) founded the GAIA-X Foundation to build a unified system of cloud and data services to be protected by EU Laws – including GDPR, the free flow of non-personal data regulation and the Cybersecurity Act. France and Germany kicked off the GAIA-X cloud project last year and the system is open for participation to national and European initiatives for exchange of data across industries and services such as AI, IoT and data analytics. GAIA-X took another step towards becoming a real option for European organisations with the establishment as a legal entity in June. Founding members of GAIA-X include Atos, Bosch, BMW, Deutsche Telekom, EDF, German Edge Cloud, Orange, OVHcloud, SAP, and Siemens. Non-European providers, such as AWS, Microsoft, Google, and IBM will also have the opportunity to join GAIA-X. The UK Crown Commercial Service (CCS) has also been entering into agreements with public cloud platform providers to encourage increased cloud adoption in cash-strapped public sector organisations. It is a good time to evaluate organisations’ perception on cloud and their adoption patterns.
Ecosystm research finds that while most organisations have migrated at least some simple workloads to the cloud, the sophistication of these systems ranges from SaaS deployed as shadow IT, all the way up to cloud-native applications that are core to a digital business strategy. When asked about the maturity of their cloud deployments, 36% of organisations in EMEA consider themselves advanced, leaving the remaining 64% with more basic environments. These figures vary by business size with only 31% of SMEs considering their deployments advanced, rising to 40% for large enterprises.
Cloud technology providers should segment the market according to the maturity of their client’s systems. Those in the early stages of modernising their infrastructure will be seeking different benefits and will have different concerns than those already using cloud to underpin their digital transformation.
In the mature economies in the region, 75% of those with advanced deployments, considered improved service levels and agility as a key benefit of cloud. These organisations have moved beyond simply replacing legacy systems with cloud infrastructure and now look to the IT department to provide a platform on which new, client-facing services can be delivered. In the emerging economies, the most-reported benefits of cloud are flexibility and scalability, and standardised systems, both at 68% of respondents. These could be viewed as benefits expected from organisations not as far along in the cloud journey. The benefit of reduced IT costs was important in both mature EMEA (67%) and emerging EMEA (62%).

Looking at those who consider their cloud deployments as still basic, security is the leading challenge to greater adoption and by a large margin. Of those respondents in mature EMEA, 73% cited security as a key challenge, more than 20 percentage points higher than the next greatest difficulty. In emerging EMEA, a similar trend was evident, with 61% of respondents considering security as a key challenge. Moreover, data privacy is the second-most significant concern for those who do not consider their cloud deployments advanced. This was visible in both mature EMEA (51%) and emerging EMEA (48%). As organisations look to shift more critical workloads to the cloud, they will be increasing their attack surfaces and at the same time will face greater consequences if a breach does occur.
Services providers targeting organisations with less developed cloud environments should include security early in the conversation to push them along to the next stage of maturity.
The challenge that varied most according to market maturity and business size was the concern that cloud-based services were more expensive that traditional licencing or in-house solutions. Only 29% of respondents with basic cloud deployments in the mature economies, held this view, while in emerging economies the figure rose to 43%. Competition in those mature markets has in some cases put pressure on prices or at least resulted in wider choice. While 29% of SME respondents considered cost a key challenge, 41% of large enterprises did. Migrating larger, more complex environments to cloud will be viewed as more costly than the status quo due to organisational inertia.
The perception that cloud can be more costly, provides an opportunity for cloud management including expense optimisation services.
Organisations looking to move from a basic cloud environment to one that adopts a cloud-first model should begin with a maturity assessment. Understand what your systems will look like at the next stage, what the benefits will be, and what are the risks. More importantly, decide on the long-term business goal that you are trying to achieve, particularly how IT can be a critical player in the organisation’s digital strategy.
Note: Mature economies – France, Germany and the UK/ Emerging economies – Middle Eastern countries, Russia and South AfricaIdentify emerging cloud computing trends that can help you drive digital business decision making, vendor and technology platform selection and investment strategies.Gain access to more insights from the Ecosystm Cloud Study.

National Australia Bank (NAB) and Microsoft announced a strategic partnership last week, to develop and architect a multicloud environment to be used by both NAB and its New Zealand counterpart, Bank of New Zealand (BNZ).
TheThe five-year partnership will involve Microsoft and NAB sharing development costs and investments to migrate around 1,000 out of 2,600 applications from the NAB and BNZ stacks, on Microsoft Azure. By 2023, NAB aims to run 80% of its application on the cloud, build a robust cloud foundation, and enable customers to access applications and services on the cloud.
The partnership aims to support NAB’s commitment to continuous improvement and innovation, leveraging the Microsoft global engineering team. It also involves setting up of the NAB Cloud Guild program, where Microsoft will train 5,000 NAB and BNZ technologists to equip them on cloud and allied technology skills.
NAB and Microsoft have previously collaborated to improve the experience for NAB customers, through cloud-based applications. NAB’s cloud-based AI powered ATM was the result of a proof-of-concept (PoC) developed on Microsoft Azure’s cognitive services, in 2018. It involved general ATM security captures along with facial biometrics to enable customers to withdraw cash without a card or a phone.
Besides the partnership with Microsoft, NAB also uses Google Cloud for multicloud workloads as well as AWS for its AI competencies and resources across platforms. In February, NAB launched an AI-based voice service to boost the bank’s contact centre experience along with AWS.
Ecosystm Comments
Ecosystm Principal Advisor, Tim Sheedy says, “If ever there was a sign that multicloud is the predominant approach for businesses, this is it. NAB is a big AWS client – in Australia and New Zealand. They lead the way for businesses in training thousands of employees on AWS technologies through their Cloud Guild. But now Azure is also developing a strong foothold in NAB – the public cloud services market is not a one-horse race!”
“Many businesses that have standardised on – or preferred – a single cloud vendor will find that they will likely use multiple cloud environments, in the future. The key to enabling this will be the adoption of modern development environments and architectures. Containers, microservices, open-source, DevOps and other technologies and capabilities will help them run their applications, data and processes across the best cloud for them at the time – not just the one that they have used in the past.”
Sheedy thinks, “NAB’s competitive advantage will not come from whether they are using AWS or Azure – it will come from the significant time and effort they are investing in giving their employees the skills they need to take advantage of these environments to drive change at pace. Too many businesses are increasing their cloud usage without making the necessary investments to upskill their employees – if you know you are planning to spend more on the cloud, then start now in reskilling and upskilling your staff. There is already a real shortage of cloud skills and it is only going to get worse.”
Gain access to more insights from the Ecosystm Cloud Study
