Future of the Intelligent Organisation: Top 5 AI Trends in 2024

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In 2024, business and technology leaders will leverage the opportunity presented by the attention being received by Generative AI engines to test and integrate AI comprehensively across the business. Many organisations will prioritise the alignment of their initial Generative AI initiatives with broader AI strategies, establishing distinct short-term and long-term goals for their AI investments.

Top 5 AI Trends in 2024:  Organisations' Short Term and Long Term Goals

AI adoption will influence business processes, technology skills, and, in turn, reshape the product/service offerings of AI providers.

Ecosystm analysts Achim Granzen, Peter Carr, Richard Wilkins, Tim Sheedy, and Ullrich Loeffler present the top 5 AI trends in 2024.

Click here to download ‘Ecosystm Predicts: Top 5 AI Trends in 2024.

#1 By the End of 2024, Gen AI Will Become a ‘Hygiene Factor’ for Tech Providers​

AI has widely been commended as the ‘game changer’ that will create and extend the divide between adopters and laggards and be the deciding factor for success and failure.  ​

Cutting through the hype, strategic adoption of AI is still at a nascent stage and 2024 will be another year where companies identify use cases, experiment with POCs, and commit renewed efforts to get their data assets in order. ​

The biggest impact of AI will be derived from integrated AI capability in standard packaged software and products – and this will include Generative AI. We will see a plethora of product releases that seamlessly weave Generative AI into everyday tools generating new value through increased efficiency and user-friendliness.  ​

Technology will be the first industry where AI becomes the deciding factor between success and failure; tech providers will be forced to deliver on their AI promises or be left behind.   

Top 5 AI Trends in 2024: By the End of 2024, Gen AI Will Become a ‘Hygiene Factor’ for Tech Providers​

#2 Gen AI Will Disrupt the Role of IT Architects ​

Traditionally, IT has relied on three-tier architectures for applications, that faced limitations in scalability and real-time responsiveness. The emergence of microservices, containerisation, and serverless computing has paved the way for event-driven designs, a paradigm shift that decouples components and use events like user actions or data updates as triggers for actions across distributed services. This approach enhances agility, scalability, and flexibility in the system.​

The shift towards event-driven designs and advanced architectural patterns presents a compelling challenge for IT Architects, as traditionally their role revolved around designing, planning and overseeing complex systems.​

Generative AI is progressively demonstrating capabilities in architectural design through pattern recognition, predictive analytics, and automated decision-making.

With the adoption of Generative AI, the role of an IT Architect will change into a symbiotic relationship where human expertise collaborates with AI insights.​

Top 5 AI Trends in 2024: Gen AI Will Disrupt the Role of IT Architects ​

#3 Gen AI Adoption Will be Confined to Specific Use Cases​

A little over a year ago, a new era in AI began with the initial release of OpenAI’s ChatGPT. Since then, many organisations have launched Generative AI pilots.​

In its second-year enterprises will start adoption – but in strictly defined and limited use cases. Examples such as Microsoft Copilot demonstrate an early adopter route. While productivity increases for individuals can be significant, its enterprise impact is unclear (at this time).​

But there are impactful use cases in enterprise knowledge and document management. Organisations across industries have decades (or even a century) of information, including digitised documents and staff expertise. That treasure trove of information can be made accessible through cognitive search and semantic answering, driven by Generative AI.​

Generative AI will provide organisations with a way to access, distill, and create value out of that data – a task that may well be impossible to achieve in any other way.

Top 5 AI Trends in 2024: Gen AI Adoption Will be Confined to Specific Use Cases​

#4 Gen AI Will Get Press Inches; ‘Traditional’ AI Will Do the Hard Work ​

While the use cases for Generative AI will continue to expand, the deployment models and architectures for enterprise Generative AI do not add up – yet. 

Running Generative AI in organisations’ data centres is costly and using public models for all but the most obvious use cases is too risky. Most organisations opt for a “small target” strategy, implementing Generative AI in isolated use cases within specific processes, teams, or functions. Justifying investment in hardware, software, and services for an internal AI platform is challenging when the payback for each AI initiative is not substantial.​

“Traditional AI/ML” will remain the workhorse, with a significant rise in use cases and deployments. Organisations are used to investing for AI by individual use cases. Managing process change and training is also more straightforward with traditional AI, as the changes are implemented in a system or platform, eliminating the need to retrain multiple knowledge workers.​

Top 5 AI Trends in 2024: Gen AI Adoption Will be Confined to Specific Use Cases​

#5 AI Will Pioneer a 21st Century BPM Renaissance

As we near the 25-year milestone of the 21st century, it becomes clear that many businesses are still operating with 20th-century practices and philosophies. ​

AI, however, represents more than a technological breakthrough; it offers a new perspective on how businesses operate and is akin to a modern interpretation of Business Process Management (BPM). This development carries substantial consequences for digital transformation strategies. To fully exploit the potential of AI, organisations need to commit to an extensive and ongoing process spanning the collection, organisation, and expansion of data, to integrating these insights at an application and workflow level. ​

The role of AI will transcend technological innovation, becoming a driving force for substantial business transformation. Sectors that specialise in workflow, data management, and organisational transformation are poised to see the most growth in 2024 because of this shift.

Top 5 AI Trends in 2024: AI Will Pioneer a 21st Century BPM Renaissance
Ecosystm Predicts 2024
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Return to Office Challenges: Aligning Employee and Manager Expectations

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It seems for many employees, the benefits of working from home or even adopting a hybrid model are a thing of the past. Employees are returning to the grind of long commutes and losing hours in transit. What is driving this shift in sentiment? CEOs, who once rooted for remote work, have undergone a change of heart – many say that remote work hampers their ability to innovate.

That may not be the real reason, however. There is a good chance that the CEO and/or other managers feel they have lost control or visibility over their employees. Returning to a more traditional management approach, where everyone is within direct sight, might seem like a simpler solution.  

The Myths of Workplace Innovation

I find it ironic that organisations say they want employees to come into the office because they cannot innovate at the same rate. What the last few years have demonstrated – and quite conclusively – is that employees can innovate wherever they are, if they are driven to it and have the right tools. So, organisations need to evaluate whether they have innovated on and evolved their hybrid and remote work solutions effectively, to continue to support hybrid work – and innovation.

What is confusing about this stance that many organisations are taking, is that when an organisation has multiple offices, they are effectively a hybrid business – they have had people working from different locations, but have never felt the need to get all their staff together for 3-5 days every week for organisation-wide innovation that is suddenly so important today.

The CEO of a tech research firm once said – the office used to be considered the place to get together to use the tools we need to innovate; but the reality is that the office is just one of the tools that businesses have, to drive their organisation forward. Ironically, this same CEO has recently called everyone back into the office 3 days a week!

Is Remote Work the Next Step in Employee Rights?

It has become clear that remote and hybrid work is the next step in employees getting greater rights. Many organisations fought against the five-day work weeks, claiming they wouldn’t make as much money as they did when employees worked whenever they were told. They fought against the 40-hour work week (in France some fought against the 35-hour work week!) They fight against the introduction of new public holidays, against increases to the minimum wages, against paid parental leave.

Some industries, companies, unions, and countries are looking to (or already have) formalised hybrid and remote work in their policies and regulations. More unions and businesses will do this – and employees will have choice.

People will have the option to work for an employer who wants their employees to come into the office – or work for someone else. And this will depend on preferences and working styles – some employees enjoy the time spent away from home and like the social nature of office environments. But many also like the extra time, money, and flexibility that remote work allows.

There might be many reasons why leadership teams would want employees to come into the office – and establishing and maintaining a common corporate culture would be a leading reason. But what they need to do is stop pretending it is about “innovation”. Innovation is possible while working remotely, as it is when working from separate offices or even different floors within the same building. 

Evolving Employee Experience & Collaboration Needs

Organisations today face a challenge – and it is not the inability to innovate in a hybrid work environment! It is in their ability to deliver the employee experience that their employees want. This is more challenging now because there are more preferences, options, and technologies available. But it is established that organisations need to continue to evolve their employee experience.

Technology does and will continue to play an important role in keeping our employees connected and productive. AI – such as Microsoft Copilot – will continue to improve our productivity. But the management needs to evolve with the technology. If the senior management feels that connecting people will help to solve the current growth challenges in the business, then it becomes the role of managers to better connect people – not just teams in offices, but virtual teams across the entire organisation.

Organisations that have focused their energies on connecting their employees better, regardless of their location (such as REA in Australia), find that productivity and innovation rates are better than when people are physically together. What do they do differently?

  • Managers find their roles have moved from supporting individual employees to connecting employees
  • Documentation of progress and challenges means that everyone knows where to focus their energies
  • Managed virtual (and in-person) meetings mean that everyone has a voice and gets to contribute (not the loudest, most talkative or most senior person)

Remote and hybrid workers are often well-positioned to come up with new and innovative ideas. Senior management can encourage innovation and risk-taking by creating a safe environment for employees to share their ideas and by providing them with the resources they need to develop and implement their ideas. Sometimes these resources are in an office – but they don’t have to be. Manufacturers are quickly moving to complete digital development, prototyping, and testing of their new and improved products and services. Digital is often faster, better, and more innovative than physical – but employees need to be allowed to embrace these new platforms and tools to drive better organisational and customer outcomes.

What the pandemic has taught us is that people are good at solving problems; they are good at innovating irrespective of whether their managers are watching or not.

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Building a Cyber Resilient Financial Organisation

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The Banking, Financial Services, and Insurance (BFSI) industry, known for its cautious stance on technology, is swiftly undergoing a transformational modernisation journey. Areas such as digital customer experiences, automated fraud detection, and real-time risk assessment are all part of a technology-led roadmap. This shift is transforming the cybersecurity stance of BFSI organisations, which have conventionally favoured centralising everything within a data centre behind a firewall. 

Ecosystm research finds that 75% of BFSI technology leaders believe that a data breach is inevitable. This requires taking a new cyber approach to detect threats early, reduce the impact of an attack, and avoid lateral movement across the network.  

BFSI organisations will boost investments in two main areas over the next year: updating infrastructure and software, and exploring innovative domains like digital workplaces and automation. Cybersecurity investments are crucial in both of these areas.

As a regulated industry, breaches come with significant cost implications, underscoring the need to prioritise cybersecurity. BFSI cybersecurity and risk teams need to constantly reassess their strategies for safeguarding data and fulfilling compliance obligations, as they explore ways to facilitate new services for customers, partners, and employees.  

The primary concerns of BFSI CISOs can be categorised into two distinct groups:

  1. Expanding Technology Use. This includes the proliferation of applications and devices, as well as data access beyond the network perimeter.
  2. Employee-Related Vulnerabilities. This involves responses to phishing and malware attempts, as well as intentional and unintentional misuse of technology.

Vulnerabilities Arising from Employee Actions

Security vulnerabilities arising from employee actions and unawareness represent a significant and ongoing concern for businesses of all sizes and industries – the risks are just much bigger for BFSI. These vulnerabilities can lead to data breaches, financial losses, damage to reputation, and legal ramifications. A multi-pronged approach is needed that combines technology, training, policies, and a culture of security consciousness. 

Training and Culture. BFSI organisations prioritise comprehensive training and awareness programs, educating employees about common threats like phishing and best practices for safeguarding sensitive data. While these programs are often ongoing and adaptable to new threats, they can sometimes become mere compliance checklists, raising questions about their true effectiveness. Conducting simulated phishing attacks and security quizzes to assess employee awareness and identify areas where further training is required, can be effective.  

To truly educate employees on risks, it’s essential to move beyond compliance and build a cybersecurity culture throughout the organisation. This can involve setting organisation-wide security KPIs that cascade from the CEO down to every employee, promoting accountability and transparency. Creating an environment where employees feel comfortable reporting security concerns is critical for early threat detection and mitigation. 

Policies. Clear security policies and enforcement are essential for ensuring that employees understand their roles within the broader security framework, including responsibilities on strong password use, secure data handling, and prompt incident reporting. Implementing the principle of least privilege, which restricts access based on specific roles, mitigates potential harm from insider threats and inadvertent data exposure. Policies should evolve through routine security audits, including technical assessments and evaluations of employee protocol adherence, which will help organisations with a swifter identification of vulnerabilities and to take the necessary corrective actions.  

However, despite the best efforts, breaches do happen – and this is where a well-defined incident response plan, that is regularly tested and updated, is crucial to minimise the damage. This requires every employee to know their roles and responsibilities during a security incident. 

Tech Expansion Leading to Cyber Complexity

Cloud. Initially hesitant to transition essential workloads to the cloud, the BFSI industry has experienced a shift in perspective due to the rise of inventive SaaS-based Fintech tools and hybrid cloud solutions, that have created new impetus for change. This new distributed architecture requires a fresh look at cyber measures. Secure Access Service Edge (SASE) providers are integrating a range of cloud-delivered safeguards, such as FWaaS, CASB, and ZTNA with SD-WAN to ensure organisations can securely access the cloud without compromising on performance.   

Data & AI. Data holds paramount importance in the BFSI industry for informed decision-making, personalised customer experiences, risk assessment, fraud prevention, and regulatory compliance. AI applications are being used to tailor products and services, optimise operational efficiency, and stay competitive in an evolving market. As part of their technology modernisation efforts, 47% of BFSI institutions are refining their data and AI strategies. They also acknowledge the challenges associated – and satisfying risk, regulatory, and compliance requirements is one of the biggest challenges facing BFSI organisations in the AI deployments.  

The rush to experiment with Generative AI and foundation models to assist customers and employees is only heightening these concerns. There is an urgent need for policies around the use of these emerging technologies. Initiatives such as the Monetary Authority of Singapore’s Veritas that aim to enable financial institutions to evaluate their AI and data analytics solutions against the principles of fairness, ethics, accountability, and transparency (FEAT) are expected to provide the much-needed guidance to the industry.  

Digital Workplace. As with other industries with a high percentage of knowledge workers, BFSI organisations are grappling with granting remote access to staff. Cloud-based collaboration and Fintech tools, BYOD policies, and sensitive data traversing home networks are all creating new challenges for cyber teams. Modern approaches, such as zero trust network access, privilege management, and network segmentation are necessary to ensure workers can seamlessly but securely perform their roles remotely.  

Looking Beyond Technology: Evaluating the Adequacy of Compliance-Centric Cyber Strategies

The BFSI industry stands among the most rigorously regulated industries, with scrutiny intensifying following every collapse or notable breach. Cyber and data protection teams shoulder the responsibility of understanding the implications of and adhering to emerging data protection regulations in areas such as GDPR, PCI-DSS, SOC 2, and PSD2. Automating compliance procedures emerges as a compelling solution to streamline processes, mitigate risks, and curtail expenses. Technologies such as robotic process automation (RPA), low-code development, and continuous compliance monitoring are gaining prominence.  

The adoption of AI to enhance security is still emerging but will accelerate rapidly. Ecosystm research shows that within the next two years, nearly 70% of BFSI organisations will have invested in SecOps. AI can help Security Operations Centres (SOCs) prioritise alerts and respond to threats faster than could be performed manually. Additionally, the expanding variety of network endpoints, including customer devices, ATMs, and tools used by frontline employees, can embrace AI-enhanced protection without introducing additional onboarding friction. 

However, there is a need for BFSI organisations to look beyond compliance checklists to a more holistic cyber approach that can prioritise cyber measures continually based on the risk to the organisations. And this is one of the biggest challenges that BFSI CISOs face. Ecosystm research finds that 72% of cyber and technology leaders in the industry feel that there is limited understanding of cyber risk and governance in their organisations.  

In fact, BFSI organisations must look at the interconnectedness of an intelligence-led and risk-based strategy. Thorough risk assessments let organisations prioritise vulnerability mitigation effectively. This targeted approach optimises security initiatives by focusing on high-risk areas, reducing security debt. To adapt to evolving threats, intelligence should inform risk assessment. Intelligence-led strategies empower cybersecurity leaders with real-time threat insights for proactive measures, actively tackling emerging threats and vulnerabilities – and definitely moving beyond compliance-focused strategies. 

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The Future of the Digital Enterprise – Australia & New Zealand

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Organisations in Australia and New Zealand (ANZ) are focusing their digital transformation efforts on continued innovation in the experiences they deliver to their customers and employees.

Innovation has been at the core of organisations’ survival strategies – now it will be the means to gain competitive advantage and is getting prioritised over resiliency, business continuity and compliance.  

Here are 5 insights on where ANZ organisations are headed in the tech priorities and investments, based on the findings of the Ecosystm Digital Enterprise Study, 2022.

  • Tech Teams in ANZ are restructuring after a two-year struggle and as they face skills shortage.
  • Tech investments are focusing on experience and digital workplace and customer experience technologies are seeing continued growth.
  • Hybrid cloud investments are focused on augmenting existing infrastructure – whether public or on-prem
  • Sales & Marketing are leveraging data & AI solutions the most; IT Ops and SecOps will see un uptick in 2023
  • Cybersecurity practices are not evolving fast enough with only 9% of organisations having implemented Zero Trust

More insights into the ANZ tech market below.

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The Future of the Digital Workplace: The HR Perspective

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HR has the biggest role to play in shaping the employee experience that an organisation provides – and it cannot achieve this without a close alliance with the Tech/Digital Team. While this synergy is missing in most organisations, HR teams need to step up by listening to what their employees are saying. Having an understanding of how perspectives change based on employees’ demographic profiles, can help HR teams immensely.

The role of HR has evolved

The corporate challenge of managing skills shortages, employer of choice strategies, and flexible work programs have long existed. It’s just that, like most strategic imperatives, they have been optional, even for the most competitive businesses.

The Ecosystm Voice of the Employee Study highlights that the current resignation pandemic is supercharging a skills famine for many firms. But with almost all attention from the Great Resignation still focused on employee experience (EX), deep consideration must be given to efficiently and effectively navigating the extreme workload now facing internal HR functions.

Recruiting, inducting, onboarding, training, and cross-boarding new staff, while exiting and off-boarding old staff, often remotely and at high volume, will see shadow-HR technologies and practices bleed out of People and Capability departments as companies scramble to reset demand.

Regardless of industry, every company’s core business just became HR!

The need for Personalised Employee Experience

The industry has been talking about the need to create personalised customer experience (CX) for a while now – we should talk about creating personalised EX now.

Given the changes and challenges that your employees have faced over the last two years, they have developed some strong work preferences. HR has the biggest role to play in shaping the EX your organisation provides – and it cannot achieve this without a close alliance with the Tech/Digital Team.

According to the Ecosystm Voice of Employee Study, 50% of your employees believe that improved EX leads to better CX.

It may not be possible to cater to the needs of every individual employee. But taking into consideration some of the differences – whether based on role, age, gender, family status and so many other factors that make up an individual – will help you shape your organisation’s Digital Workplace strategy and offer a more personalised EX.  

Here are 5 gender differences in workplace behaviour according to the Ecosystm Voice of the Employee Study.   

  • Women are more likely to change jobs in 2022
  • The assumption that women prefer to work from home is wrong
  • More men prefer 5-Day work weeks
  • The challenges of working from home might be very different
  • Women and men have different collaboration styles

Read on for more insights.

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5 Key Insights to Shape Your Digital Workplace Strategy – An ASEAN View

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For the last two years organisations have been forced to invest on digital services for their customers and giving their employees access to the right technologies to allow them to work from home – or from anywhere they choose to. Organisations find that they have to continue to evolve – and are now looking to build a ‘Digital Workplace’ that caters to the hybrid workplace.

As organisations in ASEAN define the work model that works for their business operations, work culture and organisational goals, there are a few areas that they must focus on.

Here are 5 insights from the Ecosystm Voice of the Employee Study that will help you shape your Digital Workplace.

  • Evolve the physical workplace. 72% of knowledge workers in ASEAN will work both remotely and from the office.
  • Build a true hybrid work culture. As organisations form their Digital Workplace strategy, they will have to ensure that the workplace is as comfortable as home offices!
  • Focus on employee wellbeing. Only 25% of organisations in ASEAN have made changes to their HR policies in the last two years.
  • Invest in the right technologies. To build that resilient hybrid workplace, organisations will first have to conduct a gap analysis and consolidation of their tech investments over the last two years.
  • Continue to monitor employee behaviour patterns. As organisations work towards a ‘Return to Work’ policy, they will see significant changes in employee usage behaviour patterns. If the right cyber practices are not in place, this could leave organisations vulnerable again.

Read on for more insights

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The Future of the Digital Workplace: The Changing Dynamics of the Workplace – An ANZ View

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The way we work in Australia and New Zealand (ANZ) is changing. In 2020 “work” went from a place you go to something you do.

Through the many restrictions in 2020 and 2021, knowledge workers in ANZ changed their work behaviours and employers changed their expectations of their employees. Tighter border controls and fast economic recoveries have swung the pendulum in the favour of employees, and “The Great Resignation” has started to play out across the region.

The Ecosystm Voice of the Employee Study aims to explore the emerging global Future of Work trends from an employee’s point-of-view. In an environment of uncertainty, this study is designed to be an ongoing, dynamic study that will be able to track the major shifts in preferences, perceptions, and practices through 2022.

Here are some insights from the study that can help businesses in ANZ develop strategies and capabilities to better serve their remote and office-based employees. 

  • The Great Resignation has begun in ANZ
  • Women are more likely to work entirely from home
  • Those working entirely from home are more likely to change jobs/careers in 2022
  • Knowledge workers in ANZ are enjoying the Work from Home model
  • Employees are looking for more flexibility and choice

Read on to find out more.

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The Future of the Digital Workplace: 5 Things Your Employees are Telling You

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At Ecosystm we pride ourselves in keeping a finger on the pulse of the market. There is a lot of buzz around the ‘Digital Workplace’. For the last two years you have focused on technologies that allow employees to work from home – or from anywhere they choose to. Now the focus of the tech investments is on empowering employees to return to the physical office and creating a true hybrid workplace.

As you define the work model that works for your organisation, now is the time to listen to your employees. The newly launched Ecosystm Voice of the Employee Study aims to do just that.

The study aims to explore the emerging global Future of Work trends from an employee’s point-of-view. In an environment of uncertainty, this is designed to be an ongoing, dynamic study that will be able to track the major shifts in preferences, perceptions, and practices over the year.  

Here are some key findings from the ongoing study.

  1. 2022 will be another year of flux – The Great Resignation may well impact you.
  2. You may not be giving enough choices to your employees
  3. It is time to get your workplace ready – and embrace a hybrid work model
  4. Your employees are more tech-savvy than even before
  5. Employee Experience will have to remain a priority

Read on to find more about the study findings.

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