Squashing the Greenwashing with Emerging Technology
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Our financial system plays a central role in crystallising priorities and incentives for businesses and other stakeholders across the globe. So, many of us breathed a sigh of relief as the financial community got behind the Environmental, Social and Governance (ESG) movement in recent years, signalling a very visible acceleration in ESG as a hot button issue for investors and lenders.

Unfortunately, the growth of ESG as a priority for investors, lenders and consumers has driven many companies to oversell their green and/or social credentials in order to burnish their brands and attract investment. This is referred to as “greenwashing” and “social washing”.

As sustainability becomes a critical pillar for investors and consumers in their decision-making, data, analytics and technology play an increasingly critical role in enabling better decisions based on credible, accurate and more real-time information.

Read on to find out the three themes for technology enablement in sustainable finance, together with examples and potential use cases including companies such as IBM, Triodos Bank, Alipay, Floodmapp, and Data Gumbo.

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Gerald Mackenzie is an industry leader and Board and Executive Advisor on Strategy, Sustainability and Digital Transformation. Gerald’s international career spans 30 years and multiple industries. Most recently, Gerald led Sustainability and Innovation for Fletcher Building, a large New Zealand and Australian building company and manufacturer and distributor of building systems and materials. Gerald reframed their Sustainability strategy and execution to focus on the large emerging opportunities in low carbon, circular and energy efficient building materials and methods. Previously, Gerald led Strategy and Transformation for the Bank of New Zealand where he drove the re-set of the BNZ strategy, shaped the BNZ response to COVID and the acceleration of their digital transformation. Prior to that he held multiple roles leading Strategy and Transformation programs for Credit Suisse, including the build out of their multi-award winning Digital Private Bank in Asia Pacific. He also led innovation and fintech engagement for Credit Suisse, driving partnerships with Fintech players and building out a new data and analytics function to drive insights for the bank’s leaders on sales, risk, and operations. Gerald has also worked for McKinsey & Company leading large scale Strategy and Performance Transformation programs; across India, China and South East Asia. Gerald started his time in Asia following the Asian Financial crisis working with Ferrier Hodgson in Thailand, Singapore, Indonesia and China to negotiate and implement financial restructuring plans between banks and their clients, and managed companies through court appointed and voluntary administration processes. In his spare time, Gerald enjoys backcountry skiing, hiking and fly fishing in the mountains of New Zealand. Gerald is a keen cook, loves to read, travel and spend time with his wife and 2 daughters. Gerald is a passionate contributor to philanthropy and sustainability initiatives as a board member, advisor and volunteer.


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