The New Zealand Agritech Story – Fieldays, Waikato
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The largest agricultural event in the southern hemisphere has just come to a close in Waikato New Zealand, across 114 hectares, with over 1,050 exhibitors, more than 125,000 visitors, including delegates from over 40 countries, and total sales revenue of around half a billion over the four days. Fieldays, an idea from the late 1960s  focused on connecting farmers with innovative products and services, was officially opened by the Rt. Hon. Jacinda Ardern who spoke of the strength of New Zealand’s primary industry and its importance to the people of New Zealand. Of specific interest to me as I joined the crowds on day two, was the emerging technology innovations in agriculture on show at the Innovation Centre.

A preview of the New Zealand Agritech Story, developed along with New Zealand Trade and Enterprise (NZTE), was kicked off on a foggy Waikato morning on day two of Fieldays, providing insights into the country’s competitive advantage in Agritech along with perceptions of key global players. This was then followed by the New Zealand government announcing a new $20 million Agritech investment venture fund.

NZ Tech reports that the tech sector in New Zealand is the third largest and fastest growing export sector, worth $6.3 billion in 2015, and according to the TIN100, the Waikato, has had the fastest growing tech sector in the country two years in a row. New Zealand Agritech exports stand at $1.4 billion in 2018 and is growing – and together with a strong tech sector overall, the investment will help position New Zealand at the forefront of Agritech innovation globally.

Day two also revealed Fieldays Innovation Award winners across a range of categories including Modusense who took out the Gait International Innovation Award for Product Design and Scalability. Modusense, developed here in the Waikato, is a secure, scalable and reliable Internet of Things (IoT) device platform that provides everything needed to deploy remote data collection. In the primary industries sector, Modusense enables complete apiary health monitoring.

Gait International Innovation Award for Product Design and Scalability presented to Modusense

Another IoT enabled solution, RiverWatch, was awarded the AWS Innovation Award in Data for their “Fitbit for water” – an inexpensive water quality monitoring device. RiverWatch is currently running trials in the upper Waikato River in partnership with Te Arawa River Iwi Trust to look at the impacts of industry and farming on water health.

The RiverWatch IoT solution

Agritech will transform the industry, and innovations such as those mentioned will further advance New Zealand’s position in the agriculture industry. The true value of Agritech will be realised when AI-enabled IoT is leveraged for cost savings through process automation, and for greater visibility of the entire supply chain. And leading organisations in the industry are aware of it. In the global Ecosystm AI study, Resource & Primary industries (including Agriculture) emerged as a leader when it comes to current and future deployments of IoT Sensor Analytics.

Innovations in IoT

Shipping and logistics in the agricultural sector present unique challenges including a lack of transparency, something that Sparrows.io is working to solve with a hardware and software solution that provides actionable insights using custom sensor modules and live tracking to enable visibility over the supply chain.

The recently launched TRex – IoT, Telemetry, Data and Messaging I/O Transceiver, was also being showcased in the Innovation Centre. Designed to be used for long range monitoring and control, the solution enables two-way messaging and is customisable to meet the needs of applications across various industry sectors including agriculture and farming.

Another innovation that caught my attention at the Innovation Centre was a water monitoring and management device designed to be connected to the irrigation system to enable effective management of water through a mesh network. Hailing from the deep south Next Farm has developed two solutions, with their Remote Irrigation Mesh (RIM) product utilising integrated farm sensor technology together with cloud-based dashboards allowing farmers to maximise the efficiency of water usage while minimising runoff.

Innovations in AI

One of my favourites from last year, Halter, were in the Mystery Creek Pavillion this year and after raising $8 million in funding to refine and further trial their solar-powered collar, for herding cows and monitoring their health, in the Waikato they are close to hitting the open market. Head of Data Science at Halter, Harry She, previously employed by NASA, oversees the development of what the team calls “cowgorithms” which form the basis of the AI underpinning much of the product functions. The collars, which can receive signals up to 8 kms away, is available free and farmers then subscribe on a monthly basis, at a cost per cow, to enable the features they require.

Another product back for another year was the PAWS® Pest Identification Sensor Pad from Lincoln Agritech which is able to identify pests, differentiating these from native species, and transmit the result to the Department of Conservation staff. Utilising machine learning and AI, amongst other technologies, the device greatly reduces surveillance workload and enables staff to detect and respond to re-invasion more rapidly.

PAWS Pest Identification Sensor Pad
PAWS® Pest Identification Sensor Pad

However, as exciting as the idea of a Fitbit for cows and innovation in the pursuit of a predator-free New Zealand is, I must admit the highlight of my Fieldays visit was a team of Agribusiness students from Hamilton’s St Paul’s Collegiate school who were awarded the Fieldays Innovations Young Innovator of the Year Award for their floating electro unit “Bobble Trough” designed to keep animal water troughs clean by preventing the growth of algae and microorganisms through the release of copper ions into the water.

Agribusiness students from Hamilton’s St Paul’s Collegiate school

I am now working to secure the team’s innovation as a display in a Smart Space being launched in July as part of the Hamilton City Council’s smart cities initiative, Smart Hamilton. A space designed to provide an opportunity for the wider community to engage with technology innovation and be involved in co-creating solutions that enhance the wellbeing of Hamiltonians.

For information on emerging technology innovation in the agriculture sector in New Zealand access my other reports on technology in agriculture in New Zealand.

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As a Principal Advisor with Ecosystm, Jannat Maqbool is focused on research in emerging technology areas including IoT, FinTech and Agritech. Jannat is also an accomplished former CIO and academic. Jannat has extensive experience managing mid to large-scale technology adoption initiatives and is a lecturer in the Centre for Business, IT and Enterprise at one of New Zealand's largest and leading Institutes of Technology, Wintec. Jannat launched Wintec’s IoT Waikato initiative in 2017 and has led the execution of Techweek Waikato, part of an annual nationwide festival of technology innovation, in 2018 and 2019 in collaboration with Waikato Innovation Park and Te Waka - Waikato’s economic development agency. Jannat joined Wintec in 2009 where she has also worked on collaborative projects and applied research initiatives involving students, staff and the wider community. Since the launch of IoT Waikato and through her role as Smart Cities Advisor at Hamilton City Council and Operations Manager at CultivateIT (the Waikato tech cluster), Jannat is involved with digital technology pilots and digital transformation initiatives in Waikato focused on leveraging technology in innovative ways to benefit individuals, organisations and communities. Jannat is also an Executive Committee Member for NZ IoT Alliance, Working Group Member for AI Forum NZ and International Working Group Member for FinTechNZ. Jannat Maqbool is passionate about continuous improvement and the role that IT plays in improving operational efficiency and enabling business growth as well its importance for innovation in both a business and wider context. She is a CPA and is currently completing a Masters of Digital Business at the University of Waikato.


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