Last week, global heavyweights with a stake in the global supply chain, joined a consortium to work on creating that agility. This includes PepsiCo, BMW, Shopify, DHL, and the United States Postal Service and some emerging tech companies. The alliance will actively work on solutions to embed automation and digitalisation in the logistics and supply chain systems. While this consortium was formed last year, recent events have accelerated the need to fix a global problem.
Co-Creation and Innovation
LINK is a collaborative ecosystem, co-founded by Innovation Endeavors and Sidewalk Infrastructure Partners (SIP) to bring together emerging tech start-ups, institutions and global organisations to innovate and make supply chains resilient. The tech start-ups involved include the likes of Fabric, that has large automated micro-fulfillment centres for faster deliveries, and Third Wave Automation, that has developed automated forklifts with enhanced safety measures.
LINK aims to transform global supply chains, with the use of technologies such as automation, IoT, AI, and Robotics. The solutions developed by the start-ups will be tested in real-life situations, often in large organisations with complex operations. On the other hand, the start-ups will have access to the internal systems of these large organisations to understand the data and their organisational needs.
Ecosystm Principal Advisor, Kaushik Ghatak says, “COVID-19 has brought the need for supply chain agility and resilience to a completely new level of criticality. Companies in the ‘New Normal’ will need higher levels of nimbleness and flexibility to be able to recover from this crisis quickly and sustain in an increasing disruptive world. Increased ability to sense and respond to disruptions will be key to success. It will require better visibility of their entire supply chain, increasing efficiencies, building necessary redundancies (in form of inventory and capacity) where they are required the most – redundancy comes at a cost – and being flexible and innovative to cater to the rapid market and supply-side changes. Rapid digitalisation to build such capabilities will be a key to success.”
“Managing such rapid changes is usually a struggle for organisations with large and complex supply chains, because of the years of past practices, systems and culture. For them Innovation is a must, but the path to innovation is difficult. The LINK collaboration model is the right step towards addressing that challenge. Collaborating with start-ups can infuse new ideas, more innovative ways of solving a problem and rapid testing of use cases in the areas of IoT, AI and automation.”
Involving Start-ups for Innovation
This initiative is a great example of how larger enterprises are looking to leverage innovations by the start-up community. The Financial Services industry has been an early beneficiary, when it stopped competing with Fintech organisations, partnering with them instead. Other industries have started to recognise the benefits of fast pivots and the role start-ups can play.
Ecosystm Principal Advisor, Ravi Bhogaraju says, “Bringing together companies that have complementary and unique capabilities to solve industry issues is a great way to speed up experimentation and innovation.”
However, he recognises that forming alliances such as this, comes with its own set of challenges. “One of the key things to recognise in such a construct is that the team members from different possessions bring with them their unique belief systems, organisational and country cultural constructs. Expectations on how things should work, can become quite tricky to navigate. The talent and expertise in such an environment need to be facilitated be able to deliver high quality outcomes.”
Talking about how these constructs can work successfully, delivering what started out to deliver, Bhogaraju says, “An agile team setup can help tremendously as it uses two key principles – People and Interactions over processes; as well as Working models over documentation.”
“A clear expectation setting through contracting at the beginning of the project cycle can help establish the ways of working and rules of engagement. Increased regular feedback and problem solving should continuously fine tune the ways of working. This way teams can get through the norming process at pace and scale and eventually focus on outcomes, rather than fumble over each other and/or have ego flareups.”
“The key is to get to creative problem-solving working cohesively – the intent being to challenge the status quo – stepping outside the box and using all capabilities within the team. Blending the subcultures together using agile way of working and principles, can be a fantastic way to make that happen – failing which you have the challenge of trying to somehow bring together different work products, people and preferences.”
The partnership between SAP and Siemens aims to develop innovative business models to break silos between manufacturing, product development and service delivery teams to establish seamless customer-centric processes. It will provide users with real-time business information, customer insights and performance data over the entire product development cycle.
Ecosystm Principal Advisor, Kaushik Ghatak says, “The convergence of the Information Technology (IT) and the Operational Technology (OT) worlds is a must for companies to operate in the cyber physical world of Industry 4.0. Historically, these two worlds have operated in silos. This is a great partnership announcement aimed towards meeting the convergence goals by integrating the capabilities of Siemens (an OT leader), and SAP (an IT leader). Together they would be able to offer an exhaustive set of very valuable offerings in the Digital Supply Chain and Digital Manufacturing domain for customers worldwide.”
Ghatak says, “This is not the first such partnership for Siemens. A strategic alliance between Siemens and Atos has been in place since 2011. In 2018 the alliance was strengthened with plans to accelerate their joint business until 2020, with a focus on building innovative solutions by combining their capabilities. However, the difference this time is that SAP has very a deep and wide set of software offerings in the supply chain and manufacturing domains, which when stitched together with Siemens’ PLM solutions can provide true end-to-end digitalisation capabilities across the ‘Design, Source, Make, Deliver and Plan’ continuum of the value chain.”
Ghatak, however, cautions that while this is a great partnership announcement between two giants in their respective fields, they will need to collaborate actively on three key aspects for this partnership to deliver value for the customers.
Product Development. Building-integrated solutions with heterogenous data models is not easy. It will require very open collaboration between their product development teams to identify the use cases and build solutions that can enable seamless information flow and actions across the different software modules owned by each.
Go-to-market. Going to market jointly will need strong collaboration too. In terms of the agreement on customer account ownership, pricing, sharing of pre-sales resources and so on.
Implementation. And, last but not the least, it will require collaboration to ramp up the implementation capabilities of the jointly developed solutions.
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