2020 saw a shutdown in both supply and demand which has effectively put the brakes on many economic activities and forced a complete rethink on how to continue doing business and maintain social interactions. The COVID-19 pandemic has accelerated digitalisation of consumers and enterprises, and the telecommunications industry has been the pillar which has kept the world ticking over. The rise in data use coupled with the fervent growth of the digital economy augurs well for the telecom sector in 2021.
Ecosystm Advisors Claus Mortensen, Rahul Gupta, and Shamir Amanullah present the top 5 Ecosystm predictions for Telecommunications & Mobility trends for 2021. This is a summary of the predictions – the full report (including the implications) is available to download for free on the Ecosystm platform.
The Top 5 Telecommunications & Mobility Trends for 2021
- The 5G Divide – Reality for Some and Hype for Others
Despite the economic challenges in 2020, GSMA reports that the global 5G subscriptions doubled QoQ in Q2 2020 to hit at least 137.7 million subscribers. This accounts for 1.5% of total subscribers – and is expected to rise to 30% by 2025.
The value of 5G will become increasingly mainstream in the next few years. 5G offers a tailored user-centric approach to network services, low latency and significantly higher number of connections which will power a new era of mobile Internet of Everything (IoE).
However, there are many operators who are still sceptical about 5G. In the US, many operators failed to get any tangible positives from 5G. In the near term, many operators will continue to evolve their 5G capabilities – a full grown standalone 5G technology implementation in some verticals might take longer.
The unsuccessful launch of 5G by the US operators does not mean that 5G is a failure, however. It also implies that we need to look at other geographies to lead us into 5G – and Asia Pacific may well emerge as a leader in this space. China, for example, leads the drive in 5G adoption; and 5G smartphones account for more than half of global sales in recent months.
- Telecom Operators Will Accelerate Digital Transformation
Telecom operators are facing increasing demands for cutting-edge services and top-notch customer experience (CX). The global pandemic has caused revenue loss, due to struggling economies and many operators will aim to reduce OpEX to circumvent these financial pressures, raise the quality of CX and retain existing customers. To realise this, there will be much focus on improvement in efficiencies, better operations management as well as improving the IT stack. These digital transformation efforts will enable rapid and flexible services provisioning, which will be better prepared for the tailored services customers now demand.
Many operators are increasingly incorporating cloudification alongside the 5G network deployment. Operators are moving towards transforming their operations and business support systems to a more virtualised and software-defined infrastructure. 5G will operate across a range of frequencies and bands – with significantly more devices and connections becoming software-defined with computing power at the Edge. Operators will also harness the power of AI to analyse massive volumes of data from the networks accessed by millions of devices in order to improve CX, ramp up operational efficiencies as well as introduce new services tailored to customer needs to increase revenue.
- Remote Working Will Transform Telecommunications Networks
The changing patterns in peak network traffic and the substantial movement of traffic from central business districts to residential areas require a fundamental rethink in network traffic management. In addition, many businesses continue to ramp up digital transformation efforts to conduct business online as physical channels will remain limited. Consumer onboarding will also be fervent, as organisations look at business recovery – resulting in increase in bandwidth requirements.
The increasing remote working trend is amplifying the need for greater cybersecurity. Cybersecurity has catapulted in importance as the pandemic has seen a worrying increase in attacks on banks, cloud servers and mobile devices, among others. Cyber-attack incidents specifically due to remote working, has seen a rise. A telecom operator’s compromised security can have country-wide, and even global consequences.
- SASE Will Grow – and Sprawl
Although it was perhaps originally seen as an Over-The-Top (OTT) provisioned competitive service to operators’ MPLS services, many telecom service providers have been embracing SD-WAN over the years as part of their managed services portfolio. “Traditional” SD-WAN offers some of the flexibility needed to address the change towards a more distributed access and the workload requirements that the pandemic has accelerated – the technology does not address all of the issues related to this transformed workspace.
Employees are now working from a variety of locations and workloads are becoming increasingly distributed. To address this change, organisations are challenged to move workloads and applications between platforms, potentially compromising security. Despite all the challenges that the pandemic brought with it – both human and technical – it has also provided organisations with an opportunity to rethink their IT and WAN architectures and to adopt an approach that has security at its core.
We believe that secure access service edge (SASE), which is a model for combining SD-WAN and security in a cloud-based environment, will see a drastic rise in adoption in 2021 and beyond.
- OTT Players Will Continue their Expansion in the Telecommunications Space
Facebook, Google, Amazon are no longer considered as web companies as they moved from standalone ‘web’ companies to become OTT providers and are now significant players in telecom space. With the Facebook-Jio deal in India earlier this year, and with Google and Amazon actively eyeing the telecom space, these players will continue to explore this space especially in the emerging markets of Asia and Africa. There are telecom providers in these countries which will be prime targets for partnerships. These operators could be those that have a large customer base, are struggling with their bottom lines or are already looking at exit routes. OTT players were already offering services like voice, messaging, video calling and so on which have been the domain expertise of mobile operators for a long time. The market will see instances where telecom providers will sell small stakes to OTT players at a premium and get access to the vast array of services that these OTT providers offer.
The telecom industry in India was in a pretty tight spot due to various challenges led by the Adjusted Gross Revenue (AGR) contention. AGR is a fee-sharing mechanism between the Government and the telecom providers who shifted to ‘revenue-sharing fee’ model in 1999, from the ‘fixed license fee’ model. Telecom providers are supposed to share a percentage of their AGR with the Government. While the government says that AGR includes all revenues from both telecom as well as non-telecom services, the operators contend that it should include only the revenue from core services. While the legal proceedings continue, India’s telecom industry continued facing other challenges such as one of the lowest ARPUs in the world and intense competition.
However, COVID-19 has given the industry a boost, changing the market dynamics and due to the increased interests of global investors. In his report, The New Normal for Telecom Providers in Southeast Asia, Ecosystm Principal Advisor, Shamir Amanullah talks about how the telecom sector has fast evolved as the backbone of business and social interactions as the adoption of applications such as video conferencing and collaborative tools surge. Streaming services such as Netflix have become the go-to source for entertainment, putting the telecom sector in the spotlight today.
India’s monthly active internet user base is estimated to touch 639 million by the end of December, thanks to the COVID-19-induced measures that have forced people to stay indoors. Currently estimated at 574 million, the number of monthly active internet users has grown 24% over that of 2019, indicating an overall penetration of 41% last year. Further, It is estimated that India will have more than 907 million internet users by 2023, accounting for nearly 64% of the population. There are also around 71 million children aged 5-11 years, who go online using devices of family members exhibiting high future digital adoption in the Gen Z.
India’s rural areas are driving the country’s digital revolution, with a 45% growth in internet penetration in 2019 as compared to 11% in urban India. Rural India has an estimated 264 million internet users and is expected to reach 304 million in 2020. Local language content and video drive the internet boom in rural India, with a 250% rise in penetration in the last four years. Mobile is the device of choice for 100% of active users to browse the internet.
Global Interest in the Indian Market
Reliance Jio
Jio Platforms, a subsidiary of Reliance Industries (India’s most valued firm) has raised an estimate of USD 20.2 billion in the past four months from 13 investors by selling about 33% stake in the firm. To put this into context, India’s entire start-up ecosystem raised USD 14.5 billion last year! Besides Google and Facebook, the list of investors includes Qualcomm Investment Ventures, Intel Capital, KKR, TPG, General Atlantic, Silver Lake, L Catterton, Vista Equity Partners, the Abu Dhabi Investment Authority and Saudi Arabia’s Public Investment Fund.
Google’s new investment gives Jio Platforms an equity valuation of USD 58 billion. The investment today from Google is one of the rare instances when it has joined its global rival Facebook in backing a firm. Google and Reliance Jio Platforms will work on a customised version of the Android operating system to develop low-cost, entry-level smartphones to serve the next hundreds of millions of users, according to Mukesh Ambani, Chairman and MD of Reliance Industries. These phones will support Google Play and future wireless standard 5G, he said.
Jio is increasing its focus on the development of areas such as digital services, education, healthcare and entertainment that can support economic growth and social inclusion at a critical time for the economy. At the Reliance Annual General meet, it was announced that Jio has developed a complete 5G solution from scratch that will enable us the launch of a world-class 5G service in India. Jio also revealed that the company is developing Jio TV Plus, Jio Glass, and more.
With an estimated 387 million subscribers as on 31st March 2020 making them the largest in the country, Jio Platforms provides telecom, broadband, and digital content services. Leveraging advanced technologies like Big Data Analytics, AI, IoT, Augmented and Mixed Reality, and Blockchain, this platform is focused on providing affordable internet connectivity with the content to match.
Bharti Airtel
Bharti Telecom, the promoter of Bharti Airtel, has sold a 2.75% stake in the telecom operator for an estimated USD 1.15 billion in May 2020 to a healthy mix of investors – long-only and hedge fund – across Asia, Europe and the US. The promoter entity will use the proceeds of the stake sale to pare debt and become a “debt-free company”.
It was reported that Amazon is in early-stage talks to buy a stake worth USD 2 billion in Bharti Airtel. This translates to a 5% stake based on the current market valuation of the telecom operator. There have also been conversations about the possibility of an agreement on a commercial transaction where Airtel would offer Amazon’s products at cheaper rates. However, Bharti Airtel has clarified that it works with digital and OTT platforms from time-to-time but has no other activity to report.
Airtel has also shared plans to integrate technology and telecom to build a digital platform to take on Jio’s ambitions of evolving into a tech and consumer company. To scale up its digital platforms business, Airtel has been betting on four pillars: data, distribution, payments, and network.
Bharti Airtel also announced it has partnered with Verizon to launch the BlueJeans video-conferencing service in India to serve business customers in the world’s second-largest internet market. They have an estimated 328 million subscribers as on 31st March 2020 making them the 2nd largest in the country.
The Third Player
Vodafone Idea Limited
Vodafone has an estimated 319 million subscribers as on 31st March 2020 making them the 3rd largest telecom provider in the country. There was unvalidated news that Google had shown interest in Vodafone but that does not seem relevant now given their investment in Jio.
The AGR case remains a significant factor for the telecom sector, particularly for Vodafone given their precarious financial position.
However, in recent times, their ARPU is expected to increase by over 40% from USD 1.23 to USD 1.88, through increased pricing. The stock market is responding positively to Vodafone with the stock almost doubling in the last 1 month
India has clearly been a target market for Facebook due to the size of the country’s untapped market and the proportion of its younger population. It is estimated that nearly 45% of the population is below 25 years – a prime target for social media and eCommerce platforms. Facebook’s Free Basic program, launched in 2016 to introduce the potential of the Internet to the underprivileged and digitally unskilled, failed primarily because it did not have knowledge of the telecommunications market in India. Facebook returned to the India market the following year, this time in collaboration with Airtel, to launch Express WiFi, aimed at setting up WiFi hotspots to provide internet in public places – again aimed at India’s connectivity issues.
Making its largest foray into the Indian market yet, last week Facebook announced that it is investing US$5.7 billion in Jio Platforms – India’s largest telecom operator – for a 9.9% minority stake. Facebook makes its intentions very clear and is targeting the 60 million small and medium enterprises (SMEs) who can be the backbone of India’s growing digital economy. This includes a rather unorganised retail sector, which has had to adopt digital at breakneck speed following the Government’s earlier financial reforms, which impacted the smaller retailers, dependent primarily on cash transactions. Facebook is by no means the only global giant with an interest in India’s retail business – with Amazon and Walmart leading the way.
The JioMart and WhatsApp Pilot
Just days after the announcement, JioMart – an eCommerce venture also a wholly-owned subsidiary of Reliance Industries, like Jio Platforms – has launched a pilot in Mumbai which allows users to order groceries through WhatsApp. Customers can now place grocery orders through WhatsApp Business with JioMart reaching out to small-scale retailers and brick and mortar stores – or “Kirana stores” as they are referred to in India – to fulfil the order. More than 1,200 local stores have been engaged for this pilot. It currently does not include a digital payment option and invoices and alerts are sent through WhatsApp. Mukesh Ambani, Chairman and MD of Reliance Industries, says that the JioMart and WhatsApp collaboration has the potential to make it possible for around 30 million neighbourhood stores to transact digitally.
India Emerging as the New Battlefield
India is an important eCommerce market for global giants such as Facebook and Amazon, who have struggled with establishing a presence in China. Walmart has also set it its sights on India, with its recent acquisition of Flipkart. Ecosystm Principal Advisor, Kaushik Ghatak says. “India represents the final frontier, where the battle lines are being drawn, and the three are heading towards a collision path. Facebook’s recent move has just upped the game for Amazon and Walmart, as well as for the eCommerce and Fintech start-ups who have been eyeing this market.”
Amazon has been the early mover, establishing its eCommerce presence in India way back in 2013. Ghatak says, “From its initial marketplace approach of curating suppliers to start selling on its platform, Amazon graduated to offering its own delivery and fulfilment services, by establishing dozens of warehouses across India. This was to ensure the quality and timeliness of deliveries, upholding its ‘Fulfilment by Amazon’ (FBA) brand promise. There was a considerable cost though, in terms of time to ramp up and investments – with the associated asset risks. Also, reaching out to the diffused retail sector, with their non-existent or very low level of digitalisation, has been difficult for all the major eCommerce players such as Amazon and Flipkart. Jeff Bezos’ announcement of an additional investment of $ 1 billion, earlier this year, to digitise SMEs, allowing them to sell and operate online, is a step to extend its reach into this diffused retail market.”
JioMart’s model, according to Ghatak is in stark contrast to Amazon’s. “JioMart’s currently ongoing pilot in Mumbai is a classic B2C marketplace model, with little or no asset risk. The orders placed by the customers are routed to the nearest Kirana store based on stock availability, with the customers going to pick up the ordered items themselves at times.”
Ecosystm Principal Advisor, Niloy Mukherjee says, “Jio has unparalleled market access in India with reports showing north of 370 million subscribers. Even at a $1.7 per month revenue from such a huge number, one can get to a $7.5 billion-dollar annual business. But even this is dwarfed by what that subscriber base itself is worth – through the data it provides, the products that can be sold and so on. Similarly, WhatsApp will prove to be more important than Facebook in India, with more than 400 million users. Using WhatsApp to get Kirana stores to do delivery can be a true game-changer.”
Talking about how this competes with Amazon, Mukherjee says, “This can eat into the business of an Amazon and my guess is, it will be far more efficient. The proximity to the customer will allow multiple deliveries per day at short notice, and fresh produce guarantees – maybe even door returns if not satisfied – that would be hard to match. Given the traffic situation in large Indian cities, delivery logistics from a more distant source will always struggle to compete. This is one tip of a multi-pronged spear – there are obviously other products that can be contemplated, leading to additional revenues.”
The Possibilities Ahead
Mukherjee explains why he thinks Facebook invested in Jio Platforms, rather than just forging a collaboration model. “Clearly both parties want to tie the other down and make sure that this alliance is long term. And this possibly means revenue will be shared instead of the usual commission model. Also, the go-to-market implications can run to more than just the Indian market. WeChat Pay is huge in China but not really elsewhere. If this works, there could be a potential “WhatsApp Pay” in the rest of the world. For Jio who already dominates the telecom landscape in India, this deal is a step towards taking their earnings to a new level, above the top end of the telecom category – they can access profit pools available to hardly any telecom provider worldwide.”
At a time when a market entry for foreign players in India is getting tougher with increasing regulatory pressures, a tie-up with the biggest player in India is indeed a very promising step – for both Facebook and Reliance. “For Facebook, this is a great opportunity to take its dependence away from a primarily ad-driven revenue model. The digitalisation of the diffused retail sector in India will open up new revenue opportunities from its WhatsApp Business App, WhatsApp Business API, and WhatsApp Pay-UPI gateway (pending regulatory approval). There is a potential of revenues from a variety of marketing services, membership fees, customer management services, product sales, commissions on transactions, and software service fees,” says Ghatak.
Talking about the potential for Reliance Industries, Ghatak says, “The technology horsepower of Facebook will help propel them ahead of Fintech and eCommerce companies in India – challenging already established players such as Amazon and Flipkart, and the newbie start-ups. Ability to drive transactions and digital payments in the diffused retail sector will open up huge revenue opportunities that were largely untapped until now, with low asset risks. Also, this sector has traditionally operated on a cash-based model and the recent COVID-19 crisis has exposed how vulnerable the sector is with a limited view of the supply chain, and limited funding for working capital. Developing relationships with the millions of Kirana stores spread across India also gives the opportunity of revenue generation through supply chain financing – a largely ignored sub-sector until now.”
Mukherjee thinks that this alliance will challenge players such as Amazon and Amazon Pay, Google Pay and PayTM. Ghatak also thinks that eventually, Jio Platform will have to either choose between or integrate the best features of WhatsApp Pay and the Jio Money Merchant payment gateways.
However, Ghatak offers a word of caution on the downside risks as well. “Partnering with Facebook is a hugely ambitious game plan for Reliance Industries. The success of its plans will also depend on how well it is able to curate the suppliers who are responsible for the actual delivery. In a consumer-driven business model, trust and customer experience cannot be compromised. The low asset, high leverage and high reach model can unravel itself if the customer gets the short end of the stick, in this rush for eCommerce domination.”