The Top 5 Cloud Trends for 2023 & Beyond

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Organisations in Asia Pacific are no longer only focused on employing a cloud-first strategy – they want to host the infrastructure and workloads where it makes the most sense; and expect a seamless integration across multiple cloud environments.

While cloud can provide the agile infrastructure that underpins application modernisation, innovative leaders recognise that it is only the first step on the path towards developing AI-powered organisations. The true value of cloud is in the data layer, unifying data around the network, making it securely available wherever it is needed, and infusing AI throughout the organisation.

Cloud provides a dynamic and powerful platform on which organisations can build AI. Pre-trained foundational models, pay-as-you-go graphics superclusters, and automated ML tools for citizen data scientists are now all accessible from the cloud even to start-ups.

Organisations should assess the data and AI capabilities of their cloud providers rather than just considering it an infrastructure replacement. Cloud providers should use native services or integrations to manage the data lifecycle from labelling to model development, and deployment.

In this Ecosystm Byte, sponsored by Oracle, Ecosystm Principal Advisor, Darian Bird presents the top 5 trends for Cloud in 2023 and beyond. Read on to find out more.

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Cloud Hyperscaler Growth Will Continue into the Foreseeable Future

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All growth must end eventually. But it is a brave person who will predict the end of growth for the public cloud hyperscalers. The hyperscaler cloud revenues have been growing at between 25-60% the past few years (off very different bases – and often including and counting different revenue streams). Even the current softening of economic spend we are seeing across many economies is only causing a slight slowdown. 

Cloud Revenue Patterns of Major Hyperscalers

Looking forward, we expect growth in public cloud infrastructure and platform spend to continue to decline in 2024, but to accelerate in 2025 and 2026 as businesses take advantage of new cloud services and capabilities. However, the sheer size of the market means that we will see slower growth going forward – but we forecast 2026 to see the highest revenue growth of any year since public cloud services were founded. 

The factors driving this growth include: 

  • Acceleration of digital intensity. As countries come out of their economic slowdowns and economic activity increases, so too will digital activity. And greater volumes of digital activity will require an increase in the capacity of cloud environments on which the applications and processes are hosted. 
  • Increased use of AI services. Businesses and AI service providers will need access to GPUs – and eventually, specialised AI chipsets – which will see cloud bills increase significantly. The extra data storage to drive the algorithms – and the increase in CPU required to deliver customised or personalised experiences that these algorithms will direct will also drive increased cloud usage. 
  • Further movement of applications from on-premises to cloud. Many organisations – particularly those in the Asia Pacific region – still have the majority of their applications and tech systems sitting in data centre environments. Over the next few years, more of these applications will move to hyperscalers.  
  • Edge applications moving to the cloud. As the public cloud giants improve their edge computing capabilities – in partnership with hardware providers, telcos, and a broader expansion of their own networks – there will be greater opportunity to move edge applications to public cloud environments. 
  • Increasing number of ISVs hosting on these platforms. The move from on-premise to cloud will drive some growth in hyperscaler revenues and activities – but the ISVs born in the cloud will also drive significant growth. SaaS and PaaS are typically seeing growth above the rates of IaaS – but are also drivers of the growth of cloud infrastructure services. 
  • Improving cloud marketplaces. Continuing on the topic of ISV partners, as the cloud hyperscalers make it easier and faster to find, buy, and integrate new services from their cloud marketplace, the adoption of cloud infrastructure services will continue to grow.  
  • New cloud services. No one has a crystal ball, and few people know what is being developed by Microsoft, AWS, Google, and the other cloud providers. New services will exist in the next few years that aren’t even being considered today. Perhaps Quantum Computing will start to see real business adoption? But these new services will help to drive growth – even if “legacy” cloud service adoption slows down or services are retired. 
Growth in Public Cloud Infrastructure and Platform Revenue

Hybrid Cloud Will Play an Important Role for Many Businesses 

Growth in hyperscalers doesn’t mean that the hybrid cloud will disappear. Many organisations will hit a natural “ceiling” for their public cloud services. Regulations, proximity, cost, volumes of data, and “gravity” will see some applications remain in data centres. However, businesses will want to manage, secure, transform, and modernise these applications at the same rate and use the same tools as their public cloud environments. Therefore, hybrid and private cloud will remain important elements of the overall cloud market. Their success will be the ability to integrate with and support public cloud environments.  

The future of cloud is big – but like all infrastructure and platforms, they are not a goal in themselves. It is what cloud is and will further enable businesses and customers which is exciting. As the rates of digitisation and digital intensity increase, the opportunities for the cloud infrastructure and platform providers will blossom. Sometimes they will be the driver of the growth, and other times they will just be supporting actors. But either way, in 2026 – 20 years after the birth of AWS – the growth in cloud services will be bigger than ever. 

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5 Actions to Achieve Your AI Ambitions​

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Ecosystm VendorSphere: Oracle CloudWorld Tour Singapore

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In November 2021 Ecosystm had said: “With their global expansion plans and targeted offerings to help enterprises achieve their transformation goals, Oracle is positioned well to claim a larger share of the cloud market. Their strength lies in the enterprise market, and their cloud  offerings should see them firmly entrenched in that segment.”

At the recently held Oracle CloudWorld Tour in Singapore, Oracle showcased their momentum in the enterprise segment first-hand. There are a number of reasons for this, and the customer and partner testimonials made it clear that Oracle’s vision is firmly aligned to what their customers require in the Asia Pacific region.  

Read on to find out what Ecosystm Advisors Darian Bird, Sash Mukherjee, Tim Sheedy and Ullrich Loeffler say about the announcements and messaging during the session.

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The Future of Business: 5 Ways IT Teams Can Help Unlock the Value of Data

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In the rush towards digital transformation, individual lines of business in organisations, have built up collections of unconnected systems, each generating a diversity of data. While these systems are suitable for rapidly launching services and are aimed at solving individual challenges, digital enterprises will need to take a platform approach to unlock the full value of the data they generate.

Data-driven enterprises can increase revenue and shift to higher margin offerings through personalisation tools, such as recommendation engines and dynamic pricing. Cost cutting can be achieved with predictive maintenance that relies on streaming sensor data integrated with external data sources. Increasingly, advanced organisations will monetise their integrated data by providing insights as a service.

Digital enterprises face new challenges – growing complexity, data explosion, and skills gap.

Here are 5 ways in which IT teams can mitigate these challenges.

  1. Data & AI projects must focus on data access. When the organisation can unify data and transmit it securely wherever it needs to, it will be ready to begin developing applications that utilise machine learning, deep learning, and AI.
  2. Transformation requires a hybrid cloud platform. Hybrid cloud provides the ability to place each workload in an environment that makes the most sense for the business, while still reaping the benefits of a unified platform.
  3. Application modernisation unlocks future value. The importance of delivering better experiences to internal and external stakeholders has not gone down; new experiences need modern applications.
  4. Data management needs to be unified and automated. Digital transformation initiatives result in ever-expanding technology estates and growing volumes of data that cannot be managed with manual processes.
  5. Cyber strategy should be Zero Trust – backed by the right technologies. Organisations have to build Digital Trust with privacy, protection, and compliance at the core. The Zero Trust strategy should be backed by automated identity governance, robust access and management policies, and least privilege.

Read below to find out more.

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The Future of the Digital Enterprise – India

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Organisations have had to transform and innovate to survive over the last two years. However, now when they look at their competitors, they see that everyone has innovated at about the same pace. The 7-year innovation cycle is history in today’s world – organisations need the right strategy and technologies to bring the time to market for innovations down to 1-2 years.

As they continue to innovate to stay ahead of the competition, here are 5 things organisations in India should keep in mind:

  • The drivers of innovation will shift rapidly and industry trends need to be monitored continually to adapt to these shifts.
  • Their biggest challenge in deploying Data & AI solutions will be identification of the right data for the right purpose – this will require a robust data architecture.
  • While customer experience gives them immediate and tangible benefits, employee experience is almost equally – if not more – important.
  • Cloud investments have helped build distributed enterprises – but streamlining investments needs a lot of focus now.
  • There is a misalignment between organisations’ overall awareness of growing cyber threats and risks and their responses to them. A new cyber approach is urgently needed.

More insights into the India tech market are below.

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The Future of the Digital Enterprise – Southeast Asia

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Southeast Asia has evolved into an innovation hub with Singapore at the centre. The entrepreneurial and startup ecosystem has grown significantly across the region – for example, Indonesia now has the 5th largest number of startups in the world.  

Organisations in the region are demonstrating a strong desire for tech-led innovation, innovation in experience delivery, and in evolving their business models to bring innovative products and services to market.    

Here are 5 insights on the patterns of technology adoption in Southeast Asia, based on the findings of the Ecosystm Digital Enterprise Study, 2022.

  • Data and AI investments are closely linked to business outcomes. There is a clear alignment between technology and business.
  • Technology teams want better control of their infrastructure. Technology modernisation also focuses on data centre consolidation and cloud strategy
  • Organisations are opting for a hybrid multicloud approach. They are not necessarily doing away with a ‘cloud first’ approach – but they have become more agnostic to where data is hosted.
  • Cybersecurity underpins tech investments. Many organisations in the region do not have the maturity to handle the evolving threat landscape – and they are aware of it. 
  • Sustainability is an emerging focus area. While more effort needs to go in to formalise these initiatives, organisations are responding to market drivers.

More insights into the Southeast Asia tech market below.

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The Right Balance Between Innovation & Simplification

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Life never gets any easier for the digital and information technology teams in organisations. The range and reach of the different technologies continue to open new opportunities for organisations that have the foresight and strategy to chase them. Improving offers for existing customers and reaching new segments depend on the organisation’s ability to innovate.

But the complexity of the digital ecosystem means this ability to innovate will be heavily constrained, causing improvements to take longer and cost more in many cases. Addressing the top business priorities expressed in the Ecosystm Digital Enterprise Study, 2022, will need tech teams to look to simplify as well as add features.

Top Business Priorities in Asia Pacific

Complexity is Not Just an IT Issue

Many parts of an organisation have been making decisions on implementing new digital capabilities, particularly those involved in remote working. Frequently, the IT organisation has not been involved in the selection, implementation and use of these new facilities.

The number of start-up organisations delivering SaaS has continued to explode. A particular area has been the expansion of co-creation tools used by teams to deliver outcomes. In many cases, these have been introduced by enthusiastic users looking to improve their immediate working environment without the understanding of single-sign-on requirements, security and privacy of information or the importance of backup and business continuity planning.

SaaS tools such as Notion, monday.com and ClickUp (amongst many, many others), are being used to coordinate and manage teams across organisations of all sizes. While these are all cloud services, the support and maintenance of them ultimately will fall to the IT organisation. And they won’t be integrated at all with the tools the IT organisation uses to manage and improve user experience.

Every new component adds to the complexity of the tech environment – but with that complexity comes increased dependencies between components, which slows an organisation’s ability to adapt and evolve. This means each change needs more work to deliver, costs increase, and it takes longer to deliver value.

And this increasing complexity causes further problems with cybersecurity. Without regular attention, legacy systems will increase the attack surface of organisations, making it easier to compromise an organisation’s environment. At a recent executive forum with CISOs, attendees rated the risks caused by their legacy systems as their most significant concern.

An organisation’s leadership needs to both simplify and advance their organisation’s digital capabilities to remain competitive. This balance should not be left to the IT organisation to achieve as they will not be able to deliver both without wider support and recognition of the problems.

Discriminate on Differentiating Skills

One thing we can be sure of is that we won’t be able to employ all the skills we need for our future capabilities. We are not training enough people in the skills that we need now and for the future, and the range of technologies continues to expand, increasing the number of skills that we will need to keep an organisation running.

Most organisations are not removing or replacing ageing systems, preferring to keep them running at an apparently low cost. Often these legacy systems are fully depreciated, have low maintenance costs and have few changes made to them, as other areas of the organisation offer better investment options. But this also means that the old skills remain necessary.

So organisational leaders are adding new skills requirements on top of old, with the older skills being less attractive with so many new languages, frameworks and databases becoming available. Wikipedia has a very long list of languages that have been developed over the years. Some from the 1950s, like FORTRAN and LISP, continue to be used today.

Organisations will not be in a position to employ all the skills it needs to implement, develop and maintain for its digital infrastructure and applications. The choice is going to be which skills are most important to an organisation. This selection needs to be very discriminating and focus on differentiating skills – those that really make a difference within your ecosystem, particularly for your customers and employees.

Organisations will need a great partner who can deliver generic skills and more services.  They will have better economies of scale and skill and will free management to attend to those things most important to customers and employees.

Hybrid Cloud has an Edge

Almost every organisation has a hybrid cloud environment. This is not a projection – it has already happened. And most organisations are not well equipped to deal with this situation.

Organisations may not be aware that they are using multiple public clouds. Many of the niche SaaS applications used by an organisation will use Microsoft Azure, AWS or GCP, so it is highly likely organisations are already using multiple public clouds. Not to mention the offerings from vendors such as Oracle, Salesforce, SAP and IBM. IT teams need to be able to monitor, manage and maintain this complex set of environments. But we are only in the early stages of integrating these different services and systems.

But there is a third leg to this digital infrastructure stool that is becoming increasingly important – what we call “the Edge” – where applications are deployed as part of the sensors that collect data in different environments. This includes applications such as pattern recognition systems embedded in cameras so that network and server delays cannot affect the performance of the edge systems. We can see this happening even in our homes. Google supports their Nest domestic products, while Alexa uses AWS. Not to mention Amazon’s Ring home security products.

With the sheer number of these edge devices that already exist, the complexity it adds to the hybrid environment is huge. And we expect IT organisations to be able to support and manage these.

Simplify, Specialise, Scale

The lessons for IT organisations are threefold:

  • Simplify as much as possible while you are implementing new features and facilities. Retiring legacy infrastructure elements should be consistently included in the IT Team objectives. This should be done as part of implementing new capabilities in areas that are related to the legacy.
  • Specialise in the skills that are the differentiators for your organisation with its customers and employees. Find great partners who can provide the more generic skills and services to take this load off your team.
  • Scale your hybrid management environment so that you can automate as much of the running of your infrastructure as possible. You need to make your IT Team as productive as possible, and they will need power tools.

For IT vendors, the lessons are similar.

  • Simplify customer offers as much as possible so that integration with your offering is fast and frugal. Work with them to reduce and retire as much of their legacy as possible as you implement your services. Duplication of even part of your offer will complicate your delivery of high-quality services.
  • Understand where your customers have chosen to specialise and look to complement their skills. And consistently demonstrate that you are the best in delivering these generic capabilities.
  • Scale your integration capabilities so that your customers can operate through that mythical single pane of glass. They will be struggling with the complexities of the hybrid infrastructure that include multiple cloud vendors, on-premises equipment, and edge services.
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Australian Businesses are Preparing for an Agile, Innovative Future

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Businesses in Australia have come a long way over the past few years in digitising their processes and capabilities. In early 2020 – as the pandemic swept across the globe – nearly every business began to understand the challenges that lay ahead in digitising their organisation to meet the needs of fully remote employees and customers. Teams all across the business started to plug holes, reshape processes and deploy new technology capabilities to quickly meet these changing needs. This work continued over the next few years to the point now that most businesses in Australia have fully digital front-ends.

But as businesses move to “COVID normal” they are looking to the next opportunity. Digitising existing processes isn’t enough – they are starting to accelerate their innovation to create entirely new digitally native products and services. Growth by selling more of what they make is being replaced by a desire to grow into new markets, new products and new services. Business innovation has leapt back onto the agenda – and the ability to innovate at pace will define success in this new era.

Top Business Priorities for Organisations in Australia

Improving IT Operations is a Major Priority for Tech Leaders in Australia

At the same time, technology leaders and their teams are dealing with technical debt and process complexity brought on by two years of accelerated and unplanned technology implementations. There is an urgent need to modernise IT Operations to better manage the growing number and complexity of digital systems. With the increasing importance of digital services to business, the Service Management and Tech Operations functions need increased investment, better processes, and greater automation to find and fix technology issues to minimise the impact of these issues on customer and employee outages.

Focus of Tech Modernisation Strategies in Australia Organisations

The Skills Crisis is Real – and Not Going Away Soon

The challenge today is to drive this important change while faced with the tech skills shortage. IT has not been spared the struggles that come with a low unemployment market – but often many of the Employee Experience initiatives designed to improve employee retention and loyalty are not designed with the tech team in mind. The demand for tech skills is from the lowest to the highest levels – from level 1 helpdesk operators to security, coding, cloud, and system management professionals – tech leaders are finding it very difficult to find and keep good staff.

Hybrid Cloud is Gaining Traction in Australia

As tech leaders design the technology team and architecture that will help to drive their business forward and enable the agile, innovative future that the business leaders imagine, it is becoming clear that the hybrid cloud will play an increasingly important role in this future. While the drive to public cloud is real – there is an increasing recognition that some applications will remain in private cloud environments and therefore they need to manage a multi-cloud world. Australian businesses have embraced hybrid cloud management platforms to manage their many cloud investments – both public and private – and help the business deliver new digital services at pace.

Organisations in Australia have different Hybrid Cloud Approaches

Tech Leaders Need to Perform a Balancing Act

The need to deploy new digital services, continuously improve them, make them always available, ensure they are running in the best environment, deliver automation and AI initiatives using great data – while finding and keeping the skills the tech team needs – are the real challenges that IT leaders face today. Finding the right balance between investment, automation, skills, governance, security, speed and agility (amongst many other factors) is the never-ending job of the CIO – it is just more crucial than ever that they get this right, as the ability of the business to survive and thrive in this new era of innovation and agility is at stake.

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