AI has already had a significant impact on the tech industry, rapidly evolving software development, data analysis, and automation. However, its potential extends into all industries – from the precision of agriculture to the intricacies of life sciences research, and the enhanced customer experiences across multiple sectors.
While we have seen the widespread adoption of AI-powered productivity tools, 2025 promises a bigger transformation. Organisations across industries will shift focus from mere innovation to quantifiable value. In sectors where AI has already shown early success, businesses will aim to scale these applications to directly impact their revenue and profitability. In others, it will accelerate research, leading to groundbreaking discoveries and innovations in the years to come. Regardless of the specific industry, one thing is certain: AI will be a driving force, reshaping business models and competitive landscapes.
Ecosystm analysts Alan Hesketh, Clay Miller, Peter Carr, Sash Mukherjee, and Steve Shipley present the top trends shaping key industries in 2025.
Click here to download ‘AI’s Impact on Industry in 2025’ as a PDF
1. GenAI Virtual Agents Will Reshape Public Sector Efficiency
Operating within highly structured, compliance-driven environments, public sector organisations are well-positioned to benefit from GenAI Agents.
These agents excel when powered LLMs tailored to sector-specific needs, informed by documented legislation, regulations, and policies. The result will be significant improvements in how governments manage rising service demands and enhance citizen interactions. From automating routine enquiries to supporting complex administrative processes, GenAI Virtual Agents will enable public sector to streamline operations without compromising compliance. Crucially, these innovations will also address jurisdictional labour and regulatory requirements, ensuring ethical and legal adherence. As GenAI technology matures, it will reshape public service delivery by combining scalability, precision, and responsiveness.
2. Healthcare Will Lead in Innovation; Lag in Adoption
In 2025, healthcare will undergo transformative innovations driven by advancements in AI, remote medicine, and biotechnology. Innovations will include personalised healthcare driven by real-time data for tailored wellness plans and preventive care, predictive AI tackling global challenges like aging populations and pandemics, virtual healthcare tools like VR therapy and chatbots enhancing accessibility, and breakthroughs in nanomedicine, digital therapeutics, and next-generation genomic sequencing.
Startups and innovators will often lead the way, driven by a desire to make an impact.
However, governments will lack the will to embrace these technologies. After significant spending on crisis management, healthcare ministries will likely hesitate to commit to fresh large-scale investments.
3. Agentic AI Will Move from Bank Credit Recommendation to Approval
Through 2024, we have seen a significant upturn in Agentic AI making credit approval recommendations, providing human credit managers with the ability to approve more loans more quickly. Yet, it was still the mantra that ‘AI recommends—humans approve.’ That will change in 2025.
AI will ‘approve’ much more and much larger credit requests.
The impact will be multi-faceted: banks will greatly enhance client access to credit, offering 24/7 availability and reducing the credit approval and origination cycle to mere seconds. This will drive increased consumer lending for high-value purchases, such as major appliances, electronics, and household goods.
4. AI-Powered Demand Forecasting Will Transform Retail
There will be a significant shift away from math-based tools to predictive AI using an organisation’s own data. This technology will empower businesses to analyse massive datasets, including sales history, market trends, and social media, to generate highly accurate demand predictions. Adding external influencing factors such as weather and events will be simplified.
The forecasts will enable companies to optimise inventory levels, minimise stockouts and overstock situations, reduce waste, and increase profitability. Early adopters are already leveraging AI to anticipate fashion trends and adjust production accordingly.
No more worrying about capturing “Demand Influencing Factors” – it will all be derived from the organisation’s data.
5. AI-Powered Custom-Tailored Insurance Will Be the New Norm
Insurers will harness real-time customer data, including behavioural patterns, lifestyle choices, and life stage indicators, to create dynamic policies that adapt to individual needs. Machine learning will process vast datasets to refine risk predictions and deliver highly personalised coverage. This will produce insurance products with unparalleled relevance and flexibility, closely aligning with each policyholder’s changing circumstances. Consumers will enjoy transparent pricing and tailored options that reflect their unique risk profiles, often resulting in cost savings. At the same time, insurers will benefit from enhanced risk assessment, reduced fraud, and increased customer satisfaction and loyalty.
This evolution will redefine the customer-insurer relationship, making insurance a more dynamic and responsive service that adjusts to life’s changes in real-time.
2023 has been an eventful year. In May, the WHO announced that the pandemic was no longer a global public health emergency. However, other influencers in 2023 will continue to impact the market, well into 2024 and beyond.
Global Conflicts. The Russian invasion of Ukraine persisted; the Israeli-Palestinian conflict escalated into war; African nations continued to see armed conflicts and political crises; there has been significant population displacement.
Banking Crisis. American regional banks collapsed – Silicon Valley Bank and First Republic Bank collapses ranking as the third and second-largest banking collapses in US history; Credit Suisse was acquired by UBS in Switzerland.
Climate Emergency. The UN’s synthesis report found that there’s still a chance to limit global temperature increases by 1.5°C; Loss and Damage conversations continued without a significant impact.
Power of AI. The interest in generative AI models heated up; tech vendors incorporated foundational models in their enterprise offerings – Microsoft Copilot was launched; awareness of AI risks strengthened calls for Ethical/Responsible AI.
Click below to find out what Ecosystm analysts Achim Granzen, Darian Bird, Peter Carr, Sash Mukherjee and Tim Sheedy consider the top 5 tech market forces that will impact organisations in 2024.
Click here to download ‘Ecosystm Predicts: Tech Market Dynamics 2024’ as a PDF
#1 State-sponsored Attacks Will Alter the Nature Of Security Threats
It is becoming clearer that the post-Cold-War era is over, and we are transitioning to a multi-polar world. In this new age, malevolent governments will become increasingly emboldened to carry out cyber and physical attacks without the concern of sanction.
Unlike most malicious actors driven by profit today, state adversaries will be motivated to maximise disruption.
Rather than encrypting valuable data with ransomware, wiper malware will be deployed. State-sponsored attacks against critical infrastructure, such as transportation, energy, and undersea cables will be designed to inflict irreversible damage. The recent 23andme breach is an example of how ethnically directed attacks could be designed to sow fear and distrust. Additionally, even the threat of spyware and phishing will cause some activists, journalists, and politicians to self-censor.
#2 AI Legislation Breaches Will Occur, But Will Go Unpunished
With US President Biden’s recently published “Executive order on Safe, Secure and Trustworthy AI” and the European Union’s “AI Act” set for adoption by the European Parliament in mid-2024, codified and enforceable AI legislation is on the verge of becoming reality. However, oversight structures with powers to enforce the rules are currently not in place for either initiative and will take time to build out.
In 2024, the first instances of AI legislation violations will surface – potentially revealed by whistleblowers or significant public AI failures – but no legal action will be taken yet.
#3 AI Will Increase Net-New Carbon Emissions
In an age focused on reducing carbon and greenhouse gas emissions, AI is contributing to the opposite. Organisations often fail to track these emissions under the broader “Scope 3” category. Researchers at the University of Massachusetts, Amherst, found that training a single AI model can emit over 283T of carbon dioxide, equal to emissions from 62.6 gasoline-powered vehicles in a year.
Organisations rely on cloud providers for carbon emission reduction (Amazon targets net-zero by 2040, and Microsoft and Google aim for 2030, with the trajectory influencing global climate change); yet transparency on AI greenhouse gas emissions is limited. Diverse routes to net-zero will determine the level of greenhouse gas emissions.
Some argue that AI can help in better mapping a path to net-zero, but there is concern about whether the damage caused in the process will outweigh the benefits.
#4 ESG Will Transform into GSE to Become the Future of GRC
Previously viewed as a standalone concept, ESG will be increasingly recognised as integral to Governance, Risk, and Compliance (GRC) practices. The ‘E’ in ESG, representing environmental concerns, is becoming synonymous with compliance due to growing environmental regulations. The ‘S’, or social aspect, is merging with risk management, addressing contemporary issues such as ethical supply chains, workplace equity, and modern slavery, which traditional GRC models often overlook. Governance continues to be a crucial component.
The key to organisational adoption and transformation will be understanding that ESG is not an isolated function but is intricately linked with existing GRC capabilities.
This will present opportunities for GRC and Risk Management providers to adapt their current solutions, already deployed within organisations, to enhance ESG effectiveness. This strategy promises mutual benefits, improving compliance and risk management while simultaneously advancing ESG initiatives.
#5 Productivity Will Dominate Workforce Conversations
The skills discussions have shifted significantly over 2023. At the start of the year, HR leaders were still dealing with the ‘productivity conundrum’ – balancing employee flexibility and productivity in a hybrid work setting. There were also concerns about skills shortage, particularly in IT, as organisations prioritised tech-driven transformation and innovation.
Now, the focus is on assessing the pros and cons (mainly ROI) of providing employees with advanced productivity tools. For example, early studies on Microsoft Copilot showed that 70% of users experienced increased productivity. Discussions, including Narayana Murthy’s remarks on 70-hour work weeks, have re-ignited conversations about employee well-being and the impact of technology in enabling employees to achieve more in less time.
Against the backdrop of skills shortages and the need for better employee experience to retain talent, organisations are increasingly adopting/upgrading their productivity tools – starting with their Sales & Marketing functions.
Customer experience (CX) is an integral part of a brand today – and excellence in CX is a moving target (think how tools such as ChatGPT can revolutionise communications and CX). Organisations will find themselves aiming for personalised CX across channels of preference, with convenience, empathy, and speed at the core.
Here are the top 5 trends for the Experience Economy for 2023 according to Ecosystm analysts Audrey William, Melanie Disse, and Tim Sheedy.
- Organisations Will Focus on Building a “One CX Workforce”
- AI Will Lead Voice of Customer Programs
- Metadata Will Become Important
- The Conversational AI Market Will Mature
- Organisations Will Go Back to Focusing on Web Experience
Read on for more details.
Download Ecosystm Predicts: The Top 5 Trends for the Experience Economy in 2023 as a PDF
With organisations facing an infrastructure, application, and end-point sprawl, the attack surface continues to grow; as do the number of malicious attacks. Cyber breaches are also becoming exceedingly real for consumers, as they see breaches and leaks in brands and services they interact with regularly. 2023 will see CISOs take charge of their cyber environment – going beyond a checklist.
Here are the top 5 trends for Cybersecurity & Compliance for 2023 according to Ecosystm analysts Alan Hesketh, Alea Fairchild, Andrew Milroy, and Sash Mukherjee.
- An Escalating Cybercrime Flood Will Drive Proactive Protection
- Incident Detection and Response Will Be the Main Focus
- Organisations Will Choose Visibility Over More Cyber Tools
- Regulations Will Increase the Risk of Collecting and Storing Data
- Cyber Risk Will Include a Focus on Enterprise Operational Resilience
Read on for more details.
Download Ecosystm Predicts: The Top 5 Trends for Cybersecurity & Compliance in 2023 as a PDF
Organisations will continue their quest to become digital and data-first in 2023. Business process automation will be a priority for the majority; but many will look at their data strategically to derive better business value.
As per Ecosystm’s Digital Digital Enterprise Study 2022, organisations will focus equally on Automation and Strategic AI in 2023.
Here are the top 5 trends for the Intelligent Enterprise in 2023 according to Ecosystm analysts, Alan Hesketh, Peter Carr, Sash Mukherjee and Tim Sheedy.
- Cloud Will Be Replaced by AI as the Right Transformation Goal
- Adoption of Data Platform Architecture Will See an Uptick
- Tech Teams Will Finally Focus on Internal Efficiency
- Data Retention/Deletion and Records Management Will Be Top Priority
- AI Will Replace Entire Human Jobs
Read on for more details.
Download Ecosystm Predicts: The Top 5 Trends for the Intelligent Enterprise in 2023 as a PDF
In 2023, organisations will continue to reinvent themselves to remain relevant to their customers, engage their employees and be efficient and profitable.
As per Ecosystm’s Digital Enterprise Study 2022, organisations will increase spend on digital workplace technologies, enterprise software upgrades, mobile applications, infrastructure and data centres, and hybrid cloud management.
Here are the top 5 trends for the Distributed Enterprise in 2023 according to Ecosystm analysts, Alea Fairchild, Darian Bird, Peter Carr, and Tim Sheedy.
- Deskless Workers Will Become Modern Professionals
- Need for Cost Efficiency Will Stimulate the Use of Waste Metrics in Public Cloud
- The Climate & Energy Crisis Will Change the Cloud Equation
- Industry Cloud Will Further Accelerate Business Innovation
- The SASE Piece Will Fall in Place
Read on for more details.
Download Ecosystm Predicts: The Top 5 Trends for the Distributed Enterprise in 2023
2022 was a year of consolidation – of business strategy, people policy, tech infrastructure, and applications. In 2023, despite the economic uncertainties, organisations will push forward in their tech investments on selected areas, with innovation as their primary focus. Successful businesses today realise that they are operating in a “disrupt or be disrupted” environment.
Here are the top 5 forces of innovation in 2023 according to Ecosystm analysts, Alan Hesketh, Alea Fairchild, Peter Carr, and Tim Sheedy and Ecosystm CEO Ullrich Loeffler.
- The Gen Z Tsunami will force organisations to truly embrace the 21st century.
- “Big Ticket Innovation” will get back on the agenda.
- Over the Edge: The Metaverse ecosystem will take shape.
- Green Computing will drive tech investments.
- Organisations will harness existing tech to innovate.
Read on for more details.
Download Ecosystm Predicts: The Top 5 Forces of Innovation in 2023 as a PDF
ServiceNow announced their intention to acquire robotic process automation (RPA) provider, Intellibot, for an undisclosed sum. Intellibot is a significant tier 2 player in the RPA market, that is rapidly consolidating into the hands of the big three – UiPath, Automation Everywhere, and Blue Prism – and other acquisition-hungry software providers. This is unlikely to be the last RPA acquisition that we see this year with smaller players looking to either go niche or sell out while the market is hot.
Expanding AI/Automation Capabilities
Intellibot is the latest in a string of purchases by ServiceNow that reveals their intention to embed AI and machine learning into offerings. In 2020, they acquired Loom Systems, Passage AI (both January), Sweagle (June), and Element AI (November) in addition to Attivio in 2019. These acquisitions were integrated into the latest version of their Now Platform, code-named Quebec, which was launched earlier this month. As a result, Predictive AIOps and AI Search were newly added to the platform while the low-code tools were expanded upon and became Creator Workflows. This means ServiceNow now offers four primary solutions – IT Workflows, Employee Workflows, Customer Workflows, and Creator Workflows – demonstrating the importance they are placing on low-code and RPA.
ServiceNow was quick to remind the market that although they will be able to offer RPA functionality natively once Intellibot is integrated into their platform, they are still willing to work with competitors. They specifically highlighted that they would continue partnering with UiPath, Automation Anywhere, and Blue Prism, suggesting they plan to use RPA as a complementary technology to their current offerings rather than going head-to-head with the Big Three. Only a month ago, UiPath announced deeper integration with ServiceNow, by expanding automation capabilities for Test Management 2.0 and Agile Development projects.
Expansion in India
The acquisition of Intellibot, based in Hyderabad, is part of ServiceNow’s expansion strategy in India – one of their fastest growing markets. The country is already home to their largest R&D centre outside of the US and they intend to launch a couple of data centres there by March 2022. The company plans to double their local staff levels by 2024, having already tripled the number of employees there in the last two years. The expansion in India means they can increasingly offer services from there to global customers.
Market Consolidation Accelerates
In the Ecosystm Predicts: The Top 5 AI & AUTOMATION Trends for 2021, Ecosystm had talked about technology vendors adding RPA functionality either organically or through acquisitions, this year.
“Buyers will find that many of the automation capabilities that they currently purchase separately will increasingly be integrated in their enterprise applications. This will resolve integration challenges and will be more cost-effective.”
ServiceNow’s purchase is one of several recent examples of low-code vendors acquiring their way into the RPA space. Last year, Appian acquired Novayre Solutions for their Jidoka product and Microsoft snapped up Softomotive. Speculation continues to build that Salesforce could also be assessing RPA targets. Considering RPA market leader, UiPath recently announced that their Series F funding round values the company at USD 35 billion, there is pressure on acquirers to gobble up the remaining smaller players before they are all gone or become prohibitively expensive.
The cloud hyperscalers are also likely to play a growing role in the RPA market over the next year. Microsoft and IBM have already entered the market, coming from the angle of office productivity and business process management (BPM), respectively. Google announced just last week that they will work closely with Automation Anywhere to integrate RPA into their cloud offerings, such as Apigee, AppSheet, and AI Platform. More interestingly, they plan to co-develop new solutions, which might for now satisfy Google’s appetite for RPA rather than requiring an acquisition.
Here are some of the trends to watch for RPA, AI and Automation in 2021. Signup for Free to download Ecosystm’s Top 5 AI & Automation Trends Report.
Microsoft introduced a second Vertical Cloud offering, last week – this time turning the focus on Retail, after having launched Microsoft Cloud for Healthcare in October 2020.
The Microsoft Cloud for Retail aims to offer integrated and intelligent capabilities to retailers and brands to improve their end-to-end customer journey. It brings industry-specific capabilities to the Microsoft suite including Microsoft Azure, Microsoft Power Platform, Microsoft 365, and Microsoft Dynamics 365 – and is aimed at the growing need for “intelligent retail’. Microsoft’s partner ecosystem will also be involved in the new platform to address challenges in the sector and future proof the retail evolution.
In The Top 5 Retail & eCommerce Trends for 2021, Ecosystm notes that while retailers will focus on the shift in customer expectations, a mere focus on customer experience will not be enough this year. From the customer experience angle, they will strongly focus on omnichannel, catering to ‘glocal’ consumption, using location-based services, and improving both their onsite and online customer experience. They will also have to work on their supply chain and pricing capabilities, as distribution woes continue. These trends are seeing a deeper need for transformational technologies and leading cloud providers are introducing solutions targeted at the industry. Google has introduced its cloud retail solutions aiming to help retailers get more from data. Similarly, AWS has cloud offerings for the retail industry leveraging its retail domain experience and cloud deployment services.
Ecosystm Comments
“Global cloud vendors continue to “move up the stack” to provide more of the technology landscape for organisations. The focus of these tech giants is on adding unique value to customers by tailoring the combination of the different cloud services they can provide to specific industries. Providing the full-stack will mean higher customer retention rates – as the implementation time should be lower than traditional on-premises implementations. Microsoft has a diverse range of capabilities. Having a software company and implementation partner that can deliver the full stack of technology and business processes should improve the time to value for organisations.
But I see three key difficulties in implementing systems such as these:
- People adapting effectively to use the new processes
- Migrating enough high-quality data to leverage the new capabilities
- Integrating the new capabilities into an organisation’s existing landscape.
This is why it is likely that initial use will come from Microsoft’s existing Retail customers as they expand the range of services they use. New adopters of these Microsoft solutions will find that much of the complexity and cost of implementing a new business solution will remain.
However, these value-added cloud services open access to smaller organisations. If Microsoft is able to work with their partners to simplify the implementation of these capabilities, it will allow smaller organisations to access these complex capabilities affordably.“
“The Ecosystm Digital Priorities in the New Normal Study aims to determine how optimistic industries are about successfully negotiating these uncertain times (Figure 1). The industries that are rated the most optimistic fall into two clear categories. In the first category, there are industries, such as Healthcare that had to transform urgently – mostly in an unplanned manner. This has led to a greater appetite for change and optimism in these industries. Then there are industries, such as Retail, that had some time to re-focus their technology roadmap when the crisis hit. These industries have a strong customer focus and had started their digital journeys before the pandemic.
Microsoft’s industry focus appears to be spot-on. Their first two vertical clouds target enterprises that have had to – and will continue to – pivot. The ‘modular’ approach taken in the Microsoft Cloud for Healthcare offering allows providers to choose the right capability for their organisation – whether it is workflow automation, patient engagement through virtual health, collaboration within care teams or better clinical and operational insights. As healthcare organisations across the world negotiate the challenges of mass vaccination, they may well find themselves leveraging these industry-specific capabilities as they revamp their workflows, processes, and data use.”
Get to know the right research, insights and technologies for you to be one step ahead in this new world of retail in our top 5 retail trends for 2021 that represent the most significant shifts in 2021
