In the recently published the Top 5 Cybersecurity & Compliance Trends for 2021 report Ecosystm predicts that 2021 is when M&As will ramp up in earnest to consolidate the fragmented cybersecurity market. The pandemic has slowed down M&A activities in 2020. Early signs of what we can expect from the market when we emerge from COVID-19 can be seen in the recent acquisition of Asavie by Akamai Technologies. The market is realising the full implication of the shift to remote working and the potential of increased cyber threats – and this acquisition is a sign that larger vendors will continue to strengthen their cybersecurity capabilities by acquiring vendors, with complementary capabilities.
Asavie Enabling the Secure Office Anywhere
Asavie, headquartered in Ireland, offers a global platform that manages the security, performance, and access policies for mobile and internet-connected devices. Asavie delivers secure access to business resources for a mobile workforce – without requiring installation and management of client software. Increasing mobile workloads and Office Anywhere trends mean that the enterprise private network is no longer just PCs/laptops. All enterprise endpoints must be considered to be a part of the enterprise network – and security and authentication solutions must be able to handle this. Organisations will need to explore options where they can give seamless access to their employees without straining their IT and cybersecurity teams – a rapidly installable, scalable, and cloud-managed solution will become a necessity.
More than ever before, enterprises will have to treat all endpoints as branches of the organisation, and the Future of Work goes beyond enabling home offices. The Global CXO Study: The Future of the Secure Office Anywhere finds that 66% of IT and business leaders think of multiple locations, when they think of Office Anywhere. Employees will work wherever they get the best work experience and are most productive. Future work patterns will require that all endpoints are considered as extended branches of the organisation. This involves the ability to extend the enterprise WAN – with speed, flexibility, and security in mind – whether it is a temporary or a home office, an ad-hoc point of sales or an employee on the go. Every employee or device should be treated like a Branch of One.
Ecosystm Comments
“Akamai has been diversifying away from its well-known content delivery network (CDN) offering and has successfully built its security business offering in recent years. In 2019, the company nearly doubled its security revenue to USD 849 million from just USD 488 million in 2017. In their 3rd quarter financial results reported in end October 2020, the Cloud Security Solutions revenue was US$266 million, up 23% year-over-year.”
“The move into the mobile security segment has been timely for Akamai as enterprise application and content is moving from behind the firewall to the cloud; adding to the criticality of the cybersecurity threat management. The COVID-19 pandemic has further driven the onboarding of businesses and consumers alike, adding to significant addressable market opportunities.”
“The acquisition of Asavie is a strategic move. Asavie’s solution effectively extends the enterprise security management to incorporate mobile devices as a ‘Branch of One’ enabling CIOs and CISOs to manage security and policies the same way as traditional enterprise network resources. The growth of 5G will further drive IoT devices and a myriad of applications and use cases which will provide for a significant growth opportunity for Akamai – the acquisition of Asavie is a positive move to support this trend.”
Akamai Strengthens Intelligent Edge Capabilities
Asavie’s mobile, IoT and security solutions will integrate with Akamai’s Security and Personalisation Services (SPS) product line sold to carrier partners that embed the solution within the technology bundle sold to their subscribers. With the Asavie acquisition, Akamai intends to help their carrier partners address enterprise and mid-market customer demand for IoT and mobile device security and management services.
Ecosystm Comments
“The addition of Asavie to Akamai’s SPS product line provides synergy for the company to expand into new addressable markets for the remote workforce and internet-connected devices to deliver superior experience in a multi-cloud environment. The Global CXO Study conducted by Ecosystm found that three quarters of the organisations rate mobile security as an important or very important part of their digital transformation strategy. Secure mobile experiences will be a core element of the enterprise going forward in the post COVID-19 business environment – driven by employee needs for mobile services and corporate resources from remote locations, with superior identity and policy management, in a frictionless manner.”
“There is an opportunity for mobile service providers and mobile virtual network operators (MVNOs) to leverage the Asavie solution combined with Akamai’s strength at the edge with over 1,500 networks worldwide to offer cloud-based value-added cybersecurity services. The Global CXO Study also found that scaling of endpoint security was a major pain point for half the organisations with more than 100 branches. Service providers can become the enabler by offering services for small and medium enterprises (SMEs) to dynamically adapt their network and security services to fluctuating demand conditions.”
“Although Akamai does offer CDN services for the SME segment, the company heavily relies on service providers and carriers to address this segment in the CDN, cloud security and its burgeoning IoT Edge offerings. Asavie’s market approach is similar and its products and services portfolio appears to complement Akamai’s very well, making it a very good fit for the company. Not only will it enhance Akamai’s SME positioning on the secure connectivity space, but it will also boost its offerings for carriers in the IoT space.”
“Carriers have had a checkered history at best, in understanding and making the most of data services. Mobile Internet took off because of smartphone manufacturers (Apple) and Internet companies – not through carrier offerings. Although carriers appear to be more proactive and forward-looking with regards to IoT, they should not expect to have the foresight to see what services and business cases will make 5G and IoT truly profitable. Rather, their main focus should be on enabling the secure and flexible infrastructure that can ultimately enable others to develop the use cases. The next logical step would then be for carriers to develop IoT orchestration platforms that can manage much larger parts of the IoT value chain. If they succeed in this (and even if they don’t) it could result in a major boost for Akamai’s CDN business.”
“In other words, carriers need help with IoT and to that end, Akamai’s acquisition of Asavie may strengthen its ability to support carriers to reach that goal.”
The full findings and implications of The top 5 Cybersecurity & Compliance Trends For 2021 are available for download from the Ecosystm platform. Sign up for Free to download the report.
Running a contact centre has been extremely challenging in 2020. Contact centres have had to ensure business continuity, keep the focus on customer experience, and manage and motivate a largely remote workforce. Since the outbreak of COVID-19, not only have contact centres seen high inbound activity, but they have also had to manage agents who are dispersed and working remotely. 2020 has seen many contact centres starting, accelerating or re-focusing their digital transformation initiatives (Figure 1).
2021 will see contact centres focusing on transformation, not only to survive but also because their organisations and clients will expect more process efficiency and better customer experience. Ecosystm Advisors Audrey William and Ravi Bhogaraju present the top 5 Ecosystm predictions for Contact Centres Trends in 2021.
This is a summary of our predictions on the top 5 Contact Centre Trends for 2021 – the full report (including the implications) is available to download for free on the Ecosystm platform here.
The Top 5 Contact Centre Trends for 2021
- Remote Working Will Force Contact Centres to Re-evaluate Security Measures
Security has always been a concern for contact centre leaders. Improper data use by agents and agents breaching confidentiality are the biggest security challenges for contact centres. This has been further heightened, especially the fear of agents purposely breaching confidentiality while working from home.
Contact centres are still trying to figure out the best security measures when managing customer data, especially in the work-from-home environment. There is greater scrutiny over security and compliance measures – what agents view, how agents access the data, when agents log in and out of the system. Outsourcing providers will also have to guarantee high levels of security – a trusted relationship and defining the best practices on working from home will not be sufficient.
Many contact centres will trial different methods – from installing video surveillance cameras, desktop monitoring tools and access controls. Others will test technologies that can mask the information captured through mobile devices. This presents immense opportunities for vendors, as contact centres will rely heavily on technology to re-invent their security practices.
- Contact Centres will Invest in Conversational AI – Chatbots will No Longer be Enough
Many enterprises have rushed into deploying chatbots with expectations that these engines can solve the problem of high call volumes. The outcomes have often been poor, leaving customers frustrated and opting to interact with a live agent instead. Implementing a basic chatbot does not fully solve the problem and will force companies back to the drawing board.
Conversational AI offers a different experience by designing multiple forms of dialogues and conversations. It requires conversational design and the algorithms go through rigour from the start. The aim should be to make the channel irresistible – one that customers have confidence in, and that can reduce the need to email or call an agent. Successful uses cases have shown that conversational AI can reduce calls and repetitive queries by 70-90%. Ecosystm research finds that contact centres are ramping up their self-service capabilities and their adoption of AI and machine learning.
- Offshore Centres will Re-invent Themselves and Make a Comeback
2020 has seen contact centres in offshore locations struggle to offer services to global clients. Many of these operators have been plagued by poor internet connectivity at agents’ homes, and unfavourable home working environments. These outsourcing locations remain vital however, for multiple reasons – for example the range of services offered, agent specialisation, costs or diversity in agent profile.
Contact centre outsourcing providers will make a comeback in 2021 and we can expect new models to appear. Many providers across the globe have been running successful work-from-home only operations for years – other outsourcing providers will learn from these best practices. Organisations will find that bringing jobs back to high-cost locations will incur more costs. A full onshore model may not be the right model for business continuity, and organisations will prefer to have back-up locations to ensure continuity of services if another pandemic or catastrophe happens. Organisations will want to see the outsourcing providers offer them a choice of location – they will prefer some services to be delivered from offshore locations and others to remain onshore.
- Digital and Mobile will be the Cornerstone of Deeper Customer Engagement
COVID-19 has changed how customers want to be served, and organisations have had to re-evaluate how they use their channels – e.g. email, web, chat and voice. Customer profiles and expectations have changed over the year and they are more digital savvy and are more likely to interact with brands through digital and mobile apps. They will expect a single point of interaction – for their enquiries and to complete their transactions. For instance, they will expect to chat while filling up shopping carts. Introducing chat capabilities within mobile apps is a good way to impress customers – this can be an effective way to push promotions and upsell. Capabilities such as the ability to directly place a call from a website will make the customer experience exceptional. Customers will expect to move between channels easily when interacting with a brand.
- Workplace Collaboration Will be Fully Integrated into Contact Centres
Contact centres will reassess their business and talent models. The focus on employees will be in two major areas:
- Productivity. The contact centre floor dynamics have changed in how agents are spread out across outsourcing locations and in-house contact centres. Agents are no longer located in the same room or floor and do not have access to their usual way of work – continual training, digital signage that provides guidance and demonstrates KPIs, conversations with supervisors, managers, and team members for guidance or assistance, easy access to back-office functions and so on. This can impact their productivity.
- Engagement. Contact centre staff often work in high-stress environments -chasing sales targets and deadlines, handling complaints – and it is important for managers and supervisors to be able to engage and motivate them constantly. Remote working has further exacerbated the stress for those agents who do not have a conducive working environment at home.
Contact centres will increasingly look to workplace collaboration platforms and tools to improve employee productivity and experience.
Authored by Alea Fairchild and Audrey William
Video conferencing company Zoom hosted its virtual Zoomtopia user conference lasts week. Given the attention the company has received as the de-facto standard video communication service for the many stranded work-from-home folks, Zoom has been using the event to launch a number of new products. This includes bringing into general availability its OnZoom events platform and marketplace, and introducing Zapps which brings apps from other providers into the Zoom experience.
ZaaP!
In this age of work-from-home connectivity, we are all asked to multi-platform depending on customer preference, company standards and choice of scale-out from a licensing perspective. But will video-led unified communications help position Zoom to be the infrastructure platform of choice of the workforce? Will Zoom as a Platform (ZaaP!) become a well-used phrase to discuss unified collaboration infrastructures?
The agenda of Zoomtopia, covering healthcare, government, financial services, sales engagement, blending learning in education, mindfulness, CSR, and a whole gambit of other vertical topics, demonstrates a virtual play to highlight use cases where other platforms have focused on the horizontal aspect of productivity.
If you compare Microsoft’s horizontal approach with Cisco’s networking approach, both come from places of productivity. Zoom, being video-led and UC oriented, comes from a place of communication and collaboration. Is collaboration now the real driver for the future of work?
Zoom connects the dots with these two product introductions. Zapps is designed to link productivity tools directly into the Zoom experience for user access to multiple applications from the platform. OnZoom allows hosts to run one-time events or event series with up to 100 or 1,000 attendees (depending on their license) and sell tickets for them. Zoom is also integrating the ability to receive donations through events via Pledgeling. Think a combination of EventBrite meeting GoFundMe meeting Facebook Events.
Zooming Ahead
With the wide variety of activities during this social distancing period around the world that have been Zoom-powered, familiarity leads to experimentation and early adoption.
Without using the word ‘portal’ – Zoom as a Platform (ZaaP!) enforces the drive for a main infrastructure for live interaction via video as the main means of communication over written material or pre-recorded media materials. And many of us are video-led, more than ever.
Zoom is scaling rapidly. When it started out many years ago, they were known as a company that offered video sessions for free and everyone was wondering who this new kid on the block was. In a span of a few years, they have become a powerhouse.
The announcement of OnZoom is something that marketeers will take note of. Many marketeers are Zoom users but could be using other platforms for hosting events. The solution will have in-built tools for selling tickets, scheduling, gifting tickets, promotional activities, etc. Zoom is thinking about video and layering that with added functionality to run a large-scale event. You can see them going into using AI to churn out rich analytics on attendees, attendance rates, effectiveness of campaigns and so on. All of a sudden it is about hosting an event with in-built rich features plus analytics so events can be run better. They are reaching a new audience and making it a fully built all-purpose solution for event organisers and marketeers.
Security Front and Centre
Ecosystm research shows that security has been a key component in organisation’s COVID-19 responses – and rightly so (Figure 1).
While Zoom received some negative publicity this year around security, they were quick to admit the issues and made incremental changes in the subsequent months including an acquisition. With E2EE, no third party including Zoom is provided with access to the meeting’s private keys. Zoom’s E2EE ensures that communication between meeting participants using Zoom applications is encrypted using cryptographic keys known only to the devices of those participants. Zoom is starting to penetrate larger accounts and the security aspect is important as it is the top of the mind discussion for every business leader.
Ecosystm Comments
With the hybrid work model evolving between home and work, and work patterns changing, one thing that is going to stay is the use of video and collaboration tools and it is only going to accelerate (Figure 2).
What Zoom is doing well is how they take workflows and APIs seriously, making productivity flow into UC and UX, and not the other way around.
With longer work hours becoming a norm, growing instances of emotional stress and mental fatigue, UX becomes paramount. Knowledge workers want to seamlessly move between workflows and still find the experience simple and not tiring. Zoom is building on that vision as a platform enabler and infrastructure provider.
There has been a heightened interest in the cloud in EMEA in recent times, triggered by several regional and country level announcements.
The European Union (EU) founded the GAIA-X Foundation to build a unified system of cloud and data services to be protected by EU Laws – including GDPR, the free flow of non-personal data regulation and the Cybersecurity Act. France and Germany kicked off the GAIA-X cloud project last year and the system is open for participation to national and European initiatives for exchange of data across industries and services such as AI, IoT and data analytics. GAIA-X took another step towards becoming a real option for European organisations with the establishment as a legal entity in June. Founding members of GAIA-X include Atos, Bosch, BMW, Deutsche Telekom, EDF, German Edge Cloud, Orange, OVHcloud, SAP, and Siemens. Non-European providers, such as AWS, Microsoft, Google, and IBM will also have the opportunity to join GAIA-X. The UK Crown Commercial Service (CCS) has also been entering into agreements with public cloud platform providers to encourage increased cloud adoption in cash-strapped public sector organisations. It is a good time to evaluate organisations’ perception on cloud and their adoption patterns.
Ecosystm research finds that while most organisations have migrated at least some simple workloads to the cloud, the sophistication of these systems ranges from SaaS deployed as shadow IT, all the way up to cloud-native applications that are core to a digital business strategy. When asked about the maturity of their cloud deployments, 36% of organisations in EMEA consider themselves advanced, leaving the remaining 64% with more basic environments. These figures vary by business size with only 31% of SMEs considering their deployments advanced, rising to 40% for large enterprises.
Cloud technology providers should segment the market according to the maturity of their client’s systems. Those in the early stages of modernising their infrastructure will be seeking different benefits and will have different concerns than those already using cloud to underpin their digital transformation.
In the mature economies in the region, 75% of those with advanced deployments, considered improved service levels and agility as a key benefit of cloud. These organisations have moved beyond simply replacing legacy systems with cloud infrastructure and now look to the IT department to provide a platform on which new, client-facing services can be delivered. In the emerging economies, the most-reported benefits of cloud are flexibility and scalability, and standardised systems, both at 68% of respondents. These could be viewed as benefits expected from organisations not as far along in the cloud journey. The benefit of reduced IT costs was important in both mature EMEA (67%) and emerging EMEA (62%).
Looking at those who consider their cloud deployments as still basic, security is the leading challenge to greater adoption and by a large margin. Of those respondents in mature EMEA, 73% cited security as a key challenge, more than 20 percentage points higher than the next greatest difficulty. In emerging EMEA, a similar trend was evident, with 61% of respondents considering security as a key challenge. Moreover, data privacy is the second-most significant concern for those who do not consider their cloud deployments advanced. This was visible in both mature EMEA (51%) and emerging EMEA (48%). As organisations look to shift more critical workloads to the cloud, they will be increasing their attack surfaces and at the same time will face greater consequences if a breach does occur.
Services providers targeting organisations with less developed cloud environments should include security early in the conversation to push them along to the next stage of maturity.
The challenge that varied most according to market maturity and business size was the concern that cloud-based services were more expensive that traditional licencing or in-house solutions. Only 29% of respondents with basic cloud deployments in the mature economies, held this view, while in emerging economies the figure rose to 43%. Competition in those mature markets has in some cases put pressure on prices or at least resulted in wider choice. While 29% of SME respondents considered cost a key challenge, 41% of large enterprises did. Migrating larger, more complex environments to cloud will be viewed as more costly than the status quo due to organisational inertia.
The perception that cloud can be more costly, provides an opportunity for cloud management including expense optimisation services.
Organisations looking to move from a basic cloud environment to one that adopts a cloud-first model should begin with a maturity assessment. Understand what your systems will look like at the next stage, what the benefits will be, and what are the risks. More importantly, decide on the long-term business goal that you are trying to achieve, particularly how IT can be a critical player in the organisation’s digital strategy.
Note: Mature economies – France, Germany and the UK/ Emerging economies – Middle Eastern countries, Russia and South AfricaIdentify emerging cloud computing trends that can help you drive digital business decision making, vendor and technology platform selection and investment strategies.Gain access to more insights from the Ecosystm Cloud Study.
Last week, trading on the New Zealand Exchange (NZX) was disrupted on four consecutive days as a result of a sustained cyber-attack on to push market updates to the public as their website crashed and as a precautionary measure, NZX halted the trading sessions. Ecosystm Principal Advisor, Andrew Milroy says, “The recent NZX attack overwhelmed its public-facing NZX.com website and its Market Announcement Platform (MAP). This meant that investors could not see company announcements in real-time, preventing NZX from complying with regulatory requirements for continuous disclosure.”
The attacks which began on Tuesday came from overseas and made NZX struggle in recovering connectivity, over a five-day period. The cyber-attackers targeted NZX through distributed denial-of-service (DDoS) attacks which is a common way to overwhelm the network with sheer amount of traffic until it disrupts the services.
Milroy says, “It is not clear yet clear who launched the attack, but it is likely to be either an extortion attempt by a large cyber gang or a nation state attack. The attack was a very large, persistent, and sophisticated volumetric DDoS attack. A typical response to such an attack is to increase network bandwidth. However, additional bandwidth is becoming less effective at preventing DDoS attacks. DDoS attacks are getting larger and no amount of bandwidth can address the largest attacks, some of which exceed 1Tbps. DDoS attackers are increasingly focusing on the harder to protect application layer, rather than the network layers.”
The Government Communications Security Bureau (GCSB), network provider Spark, and international bodies provided assistance to NZX to mitigate the attack. Milroy adds, “NZX has also turned to Akamai for additional DDoS protection. Akamai’s Kona Site Defender is understood to be the solution being used. The product is designed to deflect network-layer DDoS traffic and absorb application-layer DDoS traffic at the edge. Mitigation capabilities aim to protect against attacks in the cloud.”
Growing Importance of Government Advisories and Investments
In November 2019, CERT NZ warned financial organisations of several global attacks including ransomware. The attacks were reportedly from Russia-based hacking groups. In an advisory, CERT NZ suggested businesses should implement DDoS protection services, and check network ports connected to avoid vulnerabilities and not pay any ransom to cybercriminals.
Following the CERT NZ warning last year, and considering the recent cyberattacks, GCSB has issued a security advisory to all businesses in New Zealand to be cautious on cyber incidents such as DDoS and ransomware attacks. The advisory comes from the GCSB’s National Cyber Security Centre. This is particularly aimed at small businesses that might have limited cybersecurity resources. The agency has asked them to report such incidents to Cert NZ. Advice includes:
- Approaching cybersecurity services providers to immediately implement any responsive actions (warning that organisations might incur additional fees)
- Temporarily transferring online services to a cloud-based hosting service
- Avoiding the disclosure of the IP address of the origin web server, and using a firewall, if using a content delivery network
- Using a DDOS mitigation service for the duration of attacks, in case they face attacks
- Disabling functionality or removing content from vulnerable online services
As a part of the New Zealand government’s cybersecurity strategy, last year the Government announced the allocation of USD 5.38 million to focus on security over the next four years, on top of USD 6.26 million funding for CERT NZ. The attack landscape and frequency has since increased in the aftermath of COVID-19.
Milroy says, “It will become increasingly important for governments the world over to make a concerted effort to protect their critical infrastructure, data assets and especially empower their SME communities with the right cybersecurity measures and timely guidance.”
Organisations are on a fast track to digitalisation. The Ecosystm Digital Priorities in the New Normal study finds that 60% of organisations anticipate increased use of digital technologies for process automation, even after the COVID-19 restrictions are lifted. One of the key challenges that these organisations will face is the lack of internal digital skills – especially in emerging technologies. One of the success metrics of any technology adoption is employee uptake. Without the necessary skills or understanding of the benefits of emerging technology, employees will largely shy away from digital offerings, even the ones that will make their work more efficient and their lives easier.
Organisations are realising the value of making their workforce future ready.
DBS Instilling Company-Wide Digital Culture
Far-sighted companies are collaborating with technology vendors and professional training providers to promote tech awareness and education to futureproof their workforce. DBS Bank in Singapore has collaborated with AWS to train and upskill 3,000 employees – including the leadership team – with AI and machine learning skills through gamification in a DBS x AWS DeepRacer League.
The AWS DeepRacer Leagues have been previously organised in several parts of the world, but the DBS x AWS DeepRacer will be the first to be organised at this scale. The league will enable DBS employees to get their hands-on AI and machine learning tutorials online. They will then have the opportunity to test out their new skills in programming a 3D racing simulator and iteratively fine-tune their models and compete with each other. The learning program is entirely cloud-based and aims to ingrain digital skills in the workforce.
DBS has won several accolades for their digital transformation and innovation initiatives, and they continue to experiment with emerging technologies. In 2019, DBS digitalised and simplified end-to-end credit processing, setting the foundation for advanced credit risk management using data analytics and machine learning. They have also deployed an AI-powered engine for self-service digital options to its retail banking customers. Taking their employees along with them on this journey is a wise move.
Ecosystm Principal Advisor, Ravi Bhogaraju says, “With the increasing use of automation, AI and machine learning, the nature of work and businesses is transforming rapidly. This is creating opportunities for processes to be automated and increasing the use of AI and Deep Learning into the business processes of the organisation. Industry value chains are transforming – AI and machine learning is adding automation, analytics and predictive intelligence to the portfolio. The recent news of DBS and AWS partnering to upskill the bank’s workforce underscores the value of creating a future ready workforce.”
“Such upskilling efforts add industry-specific context to make them more effective. BCG refers to this as ‘Human + AI’. A recent study from BCG and MIT shows that 18% of companies in the world that are pioneering AI are making money with it. Those companies focus 80% of their AI initiatives on effectiveness and growth, taking better decisions – not replacing humans with AI to save costs.”
Government Focus on Digital Skills Upgrade
This week, Singapore also saw another initiative to bridge digital skills gaps – this time from the public sector. In 2018, the Government launched its Smart Nation Scholarship program to attract and nurture talent, and later involve them in various departments to drive Singapore’s Smart Nation initiatives. The most recent Smart Nation Scholarship program 2020 attracted 723 applicants (17% more than the previous year). This is a slightly different approach, aimed at attracting digital native employees and mentoring them for digital leadership. After completing their studies, the 15 scholarship recipients are set to join public sector agencies such as Cyber Security Agency of Singapore (CSA), Government Technology Agency (GovTech), and Infocomm Media Development Authority (IMDA), to give the younger generation an opportunity to co-create the country’s Smart Nation vision.
Bhagaraju says, “Both private and government institutions are working to enhance workforce skills, improve marketability and making the workforce future ready. Industry 4.0 and the digital revolution have created the need to address the skill gaps that have arisen. Government programs such as the Skills Future program in Singapore, Malaysia’s HRD upskilling program, and the EU-28 European Digital initiative are all making a sustained effort to promote lifelong learning and acquisition/upgrading of skills for their respective citizens with quite successful results, that will have long-term impacts.”
We continue to receive responses from the tech buyer community on the impact of COVID-19 on Digital Transformation initiatives, and the early business and technology measures that were implemented to combat the crisis. As the months go by, it is becoming apparent that organisations have implemented the early measures and are now looking ahead to their journey to recovery.
IT Teams realised that even if they had the right technology solutions, they were unprepared for the scale or capacity to extend these technology offerings to handle the sudden and enormous changes required to manage the crisis. Their cloud business applications, cybersecurity and collaboration solutions were simply not sufficient to meet the needs of the remote workforce. As organisations become more conscious of business continuity planning (BCP) for future eventualities, they will boost their technology capabilities, over the next 12 months.
Another area the study aims to explore is how optimistic is the business outlook, when it comes to expecting a return to normalcy. Only 3% of organisations are expecting a New Normal that is very different from where things were at the beginning of the year. About a third of organisations are expecting a return to normalcy by the end of the year, while the majority expect to recover by the middle of 2021. Also, some industries are more optimistic of a recovery than others. As an example, 35% of healthcare organisations expect a return to normalcy by the end of the year. This is a positive indicator, given that the industry has been in the forefront of the crisis, for nearly 6 months now.
More insights on the impact of the COVID-19 pandemic and technology areas that will see continued investments, as organisations get into the recovery phase, can be found in the Digital Priorities in the New Normal Study.
As organisations stride towards digitalisation, re-evaluate their business continuity plans and define what the Future of Work will look for them, Cloud adoption is expected to surge. In June, there were several announcements that indicate the market is responding to this increased interest.
Cloud Providers Gearing up to Enable Economic Recovery
Global economies are slowly gearing up for a technology-led recovery phase and several organisations are taking advantage of the disruption to start or accelerate their digital transformation plans. Many are looking at this as a good opportunity to replace their legacy systems. Cloud providers are expected to lead from the front when it comes to helping the economy recover.
Government agencies have been immensely impacted by the COVID-19 crisis and will need to shift fast into the recovery mode. Salesforce launched a multi-tenant dedicated Cloud infrastructure for their US Federal, state and local government customers, government contractors, and federally funded research and development centres. Hosted on AWS GovCloud and FedRAMP compliant, it provides customers with a compliant and secure environment to deploy Salesforce’s CRM platform and industry solutions. The launch is expected to empower government agencies with the ability to deliver better services, scale to unprecedented demands and connect to citizens on their channel of choice.
Initiatives such as the UK Crown Commercial Service (CCS) and Google Cloud agreement will also help in the recovery phase. This allows qualified public sector agencies to avail of a discounted price for their Google Cloud deployments. Earlier in the year CCS entered into a price arrangement with Microsoft as well. If Cloud has to be the vehicle for economic recovery, such arrangements will benefit cash-strapped public sector organisations.
The recovery will also require the entire technology ecosystem to engage not only with large enterprises but also small and medium enterprises (SMEs). Alibaba Cloud announced an investment of US$ 283 million to revamp its global partner program. They plan to introduce new partner-customer communication processes to enhance response time and bring more opportunities to independent software vendors (ISVs) managed service providers (MSPs) and system integrators (SIs) as partners.
Europe Emerging as a Cloud Hub
As a fallout of the current political scenario, Europe is pushing for more cloud independence and to become an innovation hub as a vendor-neutral network for cloud computing providers and their customers.
GAIA-X Foundation is a federated data infrastructure project initiated to build a unified system of cloud and data services to be protected by EU Laws – including GDPR, the free flow of non-personal data regulation and the Cybersecurity Act. France and Germany kicked off the GAIA-X cloud project last year and the system is open for participation to national and European initiatives for exchange of data across industries and services such as AI, IoT and data analytics. GAIA-X took another step towards becoming a real option for European organisations with the establishment as a legal entity in June. Various organisations – including Dassault, Orange, Siemens, SAP, Atos, Scaleway and Deutsche Telekom are a part of this non-profit platform, working together on Cloud applications, high-performance computing as well as edge systems. The project is expecting to release a working model by early 2021 and will be further enhanced in phases.
Global Cloud leaders are also focusing on expanding their presence in Europe. In February, Microsoft announced a new data centre in Spain leveraging Telefónica infrastructure. In a similar move, Google Cloud announced its plans to expand in the region in partnership with Telefónica. Telefonica and Google are expected to jointly work on Spain’s digitalisation through edge infrastructure and 5G for consumers and telecom infrastructure.
Cloud Providers Bolstering their Cybersecurity Capabilities
2020 has witnessed a host of cybersecurity threats and data breaches. While Cloud providers have always evolved their cybersecurity capabilities, it has become important for them to become vocal about these measures to build trust in the industry.
To complement the Microsoft Azure IoT security, Microsoft acquired IoT security specialist CyberX, last month. The acquisition will enable greater security for the IoT devices connected to the Microsoft network and will help their customers to gain visibility through a map of devices thus allowing them to gather information on security risks associated with thousands of sensors and connected devices. This will enhance smart grid, smart manufacturing and digital assets and profiles and reduce vulnerabilities across production and supply chain.
In another move which will benefit the ISV and SI ecosystem, NetFoundry’s zero trust networking API is now available on RapidAPI. RapidAPI’s marketplace enables developers to easily find, connect to, and manage the APIs they need to build a range of applications. Now the ISV and developer community can access NetFoundry’s software-only, zero trust models on RapidAPI.
More Partnerships between Software/Industry Solutions Providers and Cloud Providers
The COVID-19 crisis has had a far-reaching impact on several industries. The technologies that are expected to see the most uptake are IoT and Future of Work technologies.
Ecosystm Principal Advisor, Kaushik Ghatak says, “COVID-19 has brought to the fore the need for managing risks better. And the key to managing risks is to have better visibility and drive data-driven decisions; the sweet spot for IoT technologies.”
Last week, Microsoft and Hitachi announced a strategic alliance to accelerate the digital transformation of the Manufacturing and Logistics industries across Southeast Asia, Japan and North America. The first solutions are expected to be made available in Thailand as early as this month. Hitachi brings to the table their industry solutions, such as Lumada, and their IoT-ready industrial controllers HX Series. These solutions will be fully integrated with the Microsoft cloud platform, leveraging Azure, Dynamics 365 and Microsoft 365.
Another sector that has seen significant disruption is Real Estate. Ecosystm Principal Advisor, Andrew Milroy in his blog Proptech: Driving Digital Transformation in the Wake of COVID-19 sees a real opportunity for the sector to transform. “Many activities within the property ecosystem have remained unchanged for decades. There are several opportunities for digital engagement and automation in this sector, ranging from the use of robots in construction to the ‘uberisation’ of the residential property customer journey.”
June saw Honeywell and SAP partner to create a joint cloud-based solution based on Honeywell Forge and SAP cloud. The cloud solution is aimed at real estate operators and customers providing aggregated financial and operational insights in real-time. The solution leverages the Honeywell Forge autonomous buildings solution and the SAP Cloud for Real Estate solution, enabling facility managers and building owners to reposition their real estate portfolios through parameters such as cost savings and energy efficiency and help improve the tenant experience.
As organisations struggle to maintain operations during the ongoing crisis, there has been an exponential increase in employees working from home and relying on the Future of Work technologies. Ecosystm principal Advisor, Audrey William says, “During the COVID-19 pandemic, people have become reliant on voice, video and collaboration tools and even when things go back to normal in the coming months, the blended way of work will be the norm. There has been a surge of video and collaboration technologies. The need to have good communication and collaboration tools whether at home or in the office has become a basic expectation especially when working from home. It has become non-negotiable.”
AWS and Slack announced a multi-year partnership to collaborate on solutions to enable the Workplace of the Future. This will give Slack users the ability to manage their AWS resources within Slack, as well as replace Slack’s voice and video call features with AWS’s Amazon Chime. And AWS will be using Slack for their internal communication and collaboration.
Delivering excellent customer experience in the midst of the crisis has proved to be difficult for organisations. Customer care centres have been especially impacted by high volumes of customer interactions – through voice and non-voice channels. This will see a major rise in adoption of cloud contact centre solutions. Contact centre providers are ramping up their capabilities in anticipation. Genesys selected AWS as their preferred cloud partner to deliver new features to customers and build a global and secure infrastructure.
The industry can expect more news from Cloud providers in the next few months as they ramp up their capabilities and channel their go-to-market messaging.
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Microsoft announced in 2018 that they were investing US$ 5 billion globally in IoT innovation and research for the next 4 years – the focus being on secure IoT, creating development tools and intelligent services for IoT and the edge, and on growing their partner ecosystem.
Last year Microsoft’s industry updates showcased several IoT implementations across industries and their edge-based solutions portfolio, customers and partner ecosystem. The tech giant revealed nearly 150% YoY growth with customers such as Starbucks, Chevron, Walmart, Walgreens, BMW and Volkswagen added to the Azure platform, leveraging IoT services to accelerate their digital transformation journey. Microsoft also announced more than 70 partnerships with some of the big names in the IoT ecosystem, such as Universal Electronics, SAP, and Cradlepoint to extend solutions and support for the Microsoft IoT business.
Extending IoT Capabilities with Strategic Partnerships
There were several recent announcements which indicate that Microsoft is focused on strengthening their IoT and industry capabilities – and this is a timely move. Ecosystm Principal Advisor, Kaushik Ghatak says, “COVID-19 has brought to the fore the need for managing risks better. And the key to managing risks is to have better visibility and drive data-driven decisions; the sweet spot for IoT technologies. IoT is at the core of the Industry 4.0 story where deep domain expertise in industry verticals is a pre-requisite to success. It is heartening to see that Microsoft is taking the lead in building a powerful ecosystem by developing key partnerships with leading providers of Industry solutions.”
Last week, Microsoft and Hitachi announced a strategic alliance to accelerate the digital transformation of the Manufacturing and Logistics industries across Southeast Asia, Japan and North America. The first solutions are expected to be made available in Thailand as early as this month. Hitachi brings to the table their industry solutions, such as Lumada, and their IoT-ready industrial controllers HX Series. These solutions will be fully integrated with the Microsoft cloud platform, leveraging Azure, Dynamics 365 and Microsoft 365.
The three areas where the Hitachi solution is expected to bring strength to Microsoft’s industry offering are:
- Process optimisation and increased manufacturing productivity. Hitachi Digital Supply Chain and Azure IoT leveraged to analyse 4M data collected from manufacturing sites for visualisation/ analysis of production processes
- Logistics optimisation. Digital technologies such as Azure Maps and Hitachi Digital Solution for Logistics/Delivery Optimisation Service to analyse data on parameters such as traffic congestion, storage locations and delivery locations, to enabling smart routing
- Predictive maintenance and remote assist. HoloLens 2, Dynamics 365 Remote Assist and other smart devices, to empower first-line workers
Ecosystm Principal Advisor, Niloy Mukherjee feels that with projections of 43 – 100 billion IoT connected devices in the next few years, IoT is obviously a hot space. “We can think of IoT as a stack with four layers – the devices/sensors, the connection layer, the cloud and computing layer and the business apps layer. With Azure, Microsoft is very well positioned in the cloud and compute layer and can grab a large chunk of this fast-growing market. Tying with players like Hitachi allows Microsoft to integrate with the business apps layer and perhaps also some devices. It is absolutely the right strategy and I would expect them to go for many more such alliances. With Microsoft’s strength in the enterprise market, IoT gives them a great opportunity to increase their share of cloud workloads with customers.”
Addressing the Challenges of IoT Adoption
Ecosystm research shows that the biggest challenges in IoT adoption are security and integration concerns (Figure 1).
In 2018, when Microsoft started actively focusing on IoT, they also launched the Azure Certified for IoT program to maintain consistency and enhanced interoperability across their device partner ecosystem. This addresses the integration challenges that organisations face when deploying IoT. Microsoft continues to grow their IoT ecosystem, ensuring faster IoT deployments, with hardware and software that has been pre-tested and verified to work with Microsoft Azure IoT services. Last week also saw Cyient joining Microsoft Azure as a certified partner for IoT. Cyient IoT Edge Gateway 5400, their flagship IoT gateway product is now Microsoft Azure Certified for IoT. This is expected to accelerate IoT deployment for Cyient customers and enable a seamless integration of edge devices to the cloud.
Ghatak says, “To scale up their IoT business, Microsoft would need to develop a substantially large ecosystem, beyond few key players such as Hitachi, who dominate at the large enterprise segment of the market. That is where partnerships with smaller and niche industry solutions providers such as Cyient fits in. More niche providers such as Cyient will increase Microsoft’s reach into medium and smaller segments of the enterprise market.”
Addressing the Increasing Threat Landscape
Recent cyber-attack trends and security breach statistics reveal a huge increase in cybercrime activities, in the wake of the COVID-19 pandemic. As the number of IoT sensors, devices and gateways increase, so does the risk of security breaches. As shown in figure 1, cybersecurity concerns are real and can act as a barrier to IoT adoption, despite the benefits that the technology brings. Automated vulnerability management capabilities, that allow risk assessment and patch installation where necessary will see an increase in IoT adoption.
To complement Microsoft Azure IoT security, Microsoft acquired IoT security specialist CyberX, last month. The acquisition will enable greater security for the IoT devices connected to the Microsoft network and will help their customers to gain visibility through a map of devices thus allowing them to gather information on security risks associated with thousands of sensors and connected devices. This will enhance smart grid, smart manufacturing and digital assets and profiles and reduce vulnerabilities across production and supply chain.
Mukherjee says, “The key concern for the expansion of IoT into more and more use cases in the next few years is really going to be security. New areas like VR and AR are emerging from futuristic fantasy to real-world reality. These will tempt many enterprises – but security will be the key concern to address. And so, Microsoft’s simultaneous push on security completely aligns with this. As the Ecosystm MSSP VendorScope results show Microsoft’s strategy on cybersecurity seems to be working.”
Talking about Microsoft’s go-to-market strategy, Mukherjee adds, “Microsoft is obviously spreading its net far and wide for all cloud applications including IoT, to go-to-market with partners. One of the key focus area here is the SME segment, which is forecast to be one of the hot growing segments for IoT in the next few years. The more offerings from the business apps layer that Microsoft integrates, the more they enable their partners to sell to their customers.”
