Chris White, VP Marketing and Communities at Ecosystm, speaks with Melanie Disse, Principal Advisor, Ecosystm about what she is seeing in the world of Voice of Customer (VoC).
In this conversation, Melanie talks about the pivotal role of data in understanding customers’ requirements, preferences, and pain points; enabling businesses to enhance their overall customer experience, and build stronger connections with their customers.
Melanie also shares insights on the essential tools and methodologies for gathering customer feedback; as well as emerging trends in VoC.
Podcast: Play in new window | Download (Duration: 14:52 — 5.1MB)
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