Asia Pacific Tech Acquisition Trends

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The Future of Healthcare

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Ecosystm VendorSphere: Oracle CloudWorld Tour Singapore

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In November 2021 Ecosystm had said: “With their global expansion plans and targeted offerings to help enterprises achieve their transformation goals, Oracle is positioned well to claim a larger share of the cloud market. Their strength lies in the enterprise market, and their cloud  offerings should see them firmly entrenched in that segment.”

At the recently held Oracle CloudWorld Tour in Singapore, Oracle showcased their momentum in the enterprise segment first-hand. There are a number of reasons for this, and the customer and partner testimonials made it clear that Oracle’s vision is firmly aligned to what their customers require in the Asia Pacific region.  

Read on to find out what Ecosystm Advisors Darian Bird, Sash Mukherjee, Tim Sheedy and Ullrich Loeffler say about the announcements and messaging during the session.

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More Insights to tech Buyer Guidance
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The Future of Retail ​

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Whitepaper – Delivering Exceptional Customer Experience

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3 Phases from VoC Insights to Action

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In her earlier Ecosystm Insight Melanie Disse spoke about how to measure customer experience (CX) success through an effective Voice of Customer (VoC) program.

In this Ecosystm byte, Melanie talks about why every VoC program needs to have an Insight to Action framework at its core, to detect and drive continuous improvement opportunities and positively impact organisations’ bottom line.

Read on to find out more about the “Listen – Analyse – Act” VoC Insights to Action framework. Each phase of the framework has its own challenges, and the success of the entire framework depends on the quality of each phase.

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The Experience Economy
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Whitepaper – How Personal Is Too Personal? – The Right Personalization to Improve Customer Experience.

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Putting Data at the Core of CX Transformation

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In today’s digital world, data is an essential part of almost everything we do. From making informed business decisions to providing the best customer outcomes, data plays a crucial role in shaping organisations’ actions and strategies. With the increasing availability of customer data, companies can now gain valuable insights into customer behaviour, preferences, and expectations; and offer personalised experiences to build long-lasting relationships.

Ecosystm Principal Advisor, Audrey William talks about 5 things to keep in mind when working on your data strategy to improve customer experience.

  1. Build a data-driven CX culture. If you don’t have a Chief Experience Officer, appoint one.
  2. Understand your data needs. Blindly gathering data without evaluating significance or utilisation, can cost you.
  3. Evaluate your data repositories. Invest in a CDP or an Intelligent Data Platform for a unified view of customer data.
  4. Use Speech Analytics to truly understand your customer. Go beyond traditional metrics to gather data-driven insights.
  5. Aim to achieve hyperpersonalisation. Make it the goal and core of your data and customer strategies.

Read on to find more.

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The Experience Economy
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