As organisations demand more industry-ready and localised services, global technology companies feel an active need to re-evaluate their capabilities and bridge gaps through partnerships and acquisitions. Ecosystm has been helping global technology companies evolve their partner strategies to remain relevant to the Asia Pacific market.
Our analysis of the tech acquisition landscape in Asia Pacific over the last three years shows that:
- While global tech providers are expanding their presence in Australia and Singapore, emerging markets in Southeast Asia are receiving a fair share of attention. 17% of tech acquisitions by global tech companies between 2020-22 have been in these markets.
- A quarter of the acquisitions were for product and platform capabilities. The rest were all done to bolster services portfolios – such as managed technology, business process, implementation & integration and consulting services.
- A large percentage of the acquisitions are to bolster industry capabilities through transformative technologies such as AI/ML, cloud and cybersecurity.
Here is the analysis of more than 100 acquisitions made by large global tech companies in Asia Pacific between 2020-2022.

Download ‘Asia Pacific Tech Acquisition Trends’ as a PDF
Healthcare has transformed rapidly in the last few years – processes have become more agile; clinicians, administrative staff, and patients have changed their views on how healthcare can and should be delivered; and there is a greater reliance on technology today.
Despite challenges such as healthcare inequality and limited access to care for underserved populations, the future of Healthcare looks promising.
We will see continued advancements in technology, increased collaboration between healthcare providers and patients, and a clear shift in focus on preventative care.
Read on to find out how South Australia Health, Tan Tock Seng Hospital in Singapore, Montana State University and Billings Clinic, Microsoft, Epic, Zuellig Pharma, and iHIS Singapore are innovating to improve patient and employee experiences and clinical outcomes.
Download “The Future of Healthcare” as a PDF

In November 2021 Ecosystm had said: “With their global expansion plans and targeted offerings to help enterprises achieve their transformation goals, Oracle is positioned well to claim a larger share of the cloud market. Their strength lies in the enterprise market, and their cloud offerings should see them firmly entrenched in that segment.”
At the recently held Oracle CloudWorld Tour in Singapore, Oracle showcased their momentum in the enterprise segment first-hand. There are a number of reasons for this, and the customer and partner testimonials made it clear that Oracle’s vision is firmly aligned to what their customers require in the Asia Pacific region.
Read on to find out what Ecosystm Advisors Darian Bird, Sash Mukherjee, Tim Sheedy and Ullrich Loeffler say about the announcements and messaging during the session.
Download “Ecosystm VendorSphere: Oracle CloudWorld Tour Singapore” as a PDF

The Retail industry has faced significant challenges in recent times. Retailers have had to deliver digital experiences and delivery models; navigate global supply chain disruptions; accommodate the remote work needs of their employees; and keep up with rapidly changing customer expectations. To remain competitive, many retailers have made significant investments in technology.
However, despite these investments, many retailers have struggled to create market differentiation. The need for innovation and constant evolution remains.
As retailers cope with hypersonalisation trends, supply chain vulnerabilities, and the rise of ESG consciousness, the industry is seeing several instances on innovation.
Read on to find out how brands such as Clinique, Gucci, Tommy Hilfiger, Nike, Woolworths, Prada, Levi Strauss, Mahsenei Hashuk and Instacart are using emerging technologies such as the Metaverse and Generative AI to create the much-needed market edge.
Download “The Future of Retail” as a PDF

Customer experience leaders have a lot on their plate: customer expectations are rising, running a contact centre is more expensive than ever, and cybersecurity threats are mounting.
Get the Ecosystm report to discover five strategies Australia and New Zealand leaders can adopt to deliver omnichannel customer journeys with ease. Learn how CX leaders in ANZ can overcome contact centre challenges, take a more innovative approach to transformation—and provide seamless customer experiences.
Download this whitepaper “Delivering Exceptional Customer Experience” created by Ecosystm, sponsored by Nuance and Microsoft, and get access to:
- Five strategies to transform your CX—each with its own checklist
- Insights into CX leaders’ biggest challenges and priorities
- Key results from the 2023 Ecosystm Future of CX Study

(Clicking on this link will take you to Nuance website where you can download the whitepaper)

In her earlier Ecosystm Insight Melanie Disse spoke about how to measure customer experience (CX) success through an effective Voice of Customer (VoC) program.
In this Ecosystm byte, Melanie talks about why every VoC program needs to have an Insight to Action framework at its core, to detect and drive continuous improvement opportunities and positively impact organisations’ bottom line.
Read on to find out more about the “Listen – Analyse – Act” VoC Insights to Action framework. Each phase of the framework has its own challenges, and the success of the entire framework depends on the quality of each phase.
Download 3-Phases-from-VoC-Insights-to-Action as a PDF

To get to the level of personalization to ensure customers keep returning to a brand and its people, organizations need to use all available data to focus on individual customers. By doing so, businesses can start to understand customers’ behavioral patterns and their sentiments allowing them to modify how they interact with them and serve them.
While organizations understand the power of personalization, many have an incomplete view of what personalization means. Organizations must plan the steps towards personalizing their customer experience, especially if they haven’t started the journey yet.
This whitepaper explores the steps customer experience (CX) leaders should take to drive the best possible outcomes in deepening their customer engagement, through hyperpersonalization.
Download this white paper “How Personal Is Too Personal? – The Right Personalization to Improve Customer Experience” created by Ecosystm in conjunction with Local Measure.

(Clicking on this link will take you to the LocalMeasure website where you can download the whitepaper)

Ullrich Loeffler, CEO of Ecosystm, sat down with Paul Burton, GM Asia Pacific at IBM, to discuss the latest trends and technologies shaping the business landscape in the Asia Pacific region.
Ullrich and Paul explored a range of topics, including:
- How organisations are leveraging technology to tackle market uncertainties and business priorities
- The importance of data & AI in driving business success
- How challenges such as data integration and quality can be mitigated
- The role of technology in supporting organisations’ sustainability ambitions
- The significance of partner ecosystems, collaborations, and knowledge-sharing to support innovation
Listen to the full conversation exclusively on Ecosystm Podcast
Podcast: Play in new window | Download (6.8MB)
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In today’s digital world, data is an essential part of almost everything we do. From making informed business decisions to providing the best customer outcomes, data plays a crucial role in shaping organisations’ actions and strategies. With the increasing availability of customer data, companies can now gain valuable insights into customer behaviour, preferences, and expectations; and offer personalised experiences to build long-lasting relationships.
Ecosystm Principal Advisor, Audrey William talks about 5 things to keep in mind when working on your data strategy to improve customer experience.
- Build a data-driven CX culture. If you don’t have a Chief Experience Officer, appoint one.
- Understand your data needs. Blindly gathering data without evaluating significance or utilisation, can cost you.
- Evaluate your data repositories. Invest in a CDP or an Intelligent Data Platform for a unified view of customer data.
- Use Speech Analytics to truly understand your customer. Go beyond traditional metrics to gather data-driven insights.
- Aim to achieve hyperpersonalisation. Make it the goal and core of your data and customer strategies.
Read on to find more.
Download Putting Data at the Core of CX Transformation
