In the last decade, blockchain technology and crypto have been laying the foundations for an alternative reality in which humans interact and organise themselves without the mediation of a third party. Cryptocurrencies are almost a USD 2 trillion asset today and billions of dollars are being traded globally without the need of a bank or intermediary, with transactions secured on blockchains. Non-fungible tokens (NFTs) – currently valued at over USD 500 million – fuelled the democratisation of the art world and provided a proof-of-concept that crypto enables wider communities to transact pseudonymously.

The discovery, storytelling, evangelism, transfer of ownership in exchange for monetary value, are taking place seamlessly in the decentralised world, without a single dollar being spent on advertising. There is no central owner or authority directing this phenomenon.

Read on to find out more about:

• How crypto is causing a Marketing revolution
• The ways corporates, consumers and content creators are leveraging it
• The growth in Decentralised Marketing (DeMar)
• The NFT use case for brands
• Brands in Web 3.0 today

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Download The Future of Marketing: Enabled by Crypto as a PDF