Innovation is a driving force behind new approaches, often occurring at the point of adoption rather than technology development. As public sector organisations increasingly focus on improving citizen services through technology, it is important to adopt a strategic approach that considers innovation as a complex journey of systemic and cultural transformation. This strategic approach should guide the integration of technology into citizen services.
Here is a comprehensive look at what public sector organisations should consider when integrating technology into citizen services.
Download ‘Future-Proofing Citizen Services: Technology Strategies for the Public Sector‘ as a PDF
1. Immediate View: Foundational Technologies
The immediate view focuses on deploying technologies that are widely adopted and essential for current digital service provision. These foundational technologies serve as the backbone for enhancing citizen services.
Foundational Technologies
Web 2.0. Establishing a solid online presence is usually the first step, as it is the broadest channel for reaching customers. Web 2.0 refers to the current state of the internet, encompassing dynamic content and interactive websites.
Mobile Applications. Given that mobile usage has surpassed desktop, a mobile-responsive platform or a dedicated mobile app is crucial. Mobile apps provide a more specialised and immersive user experience by utilising device-specific features like GPS, document scanning, and push notifications.
2. Second-Generation Enablers: Emerging Technologies
As organisations establish foundational technologies, they should look towards second-generation enablers. Although less mature, these technologies offer emerging digital opportunities, and can significantly enhance service differentiation.
Emerging Technologies
Interactive Voice Response (IVR) systems improve the efficiency and effectiveness of digital services by routing callers to self-service options and providing relevant information without human intervention. These systems operate outside typical government agency working hours, ensuring continuous accessibility. Additionally, IVRs generate valuable data for future Voice of the Customer programs, improving overall service quality and responsiveness.
Digital Wallets facilitate transactions by expediting fund transfers and enhancing transparency through meticulous transaction records. They streamline administrative tasks, simplify transactions, and encourage service usage and adoption.
AI-driven Virtual Agents or chatbots revolutionise customer interactions by providing 24/7 support. They offer prompt, efficient, and personalised services, enhancing customer satisfaction and trust. In resource-limited public sectors, virtual agents are cost-effective, optimising resource allocation and meeting growing service demands. Specialised virtual agents for specific sectors can further differentiate service providers.
3. Futuristic View: Ambitious Innovations
The futuristic view focuses on forward-looking technologies that address long-term roadblocks and offer transformative potential. These technologies are currently speculative but hold the promise of significantly reshaping the market.
Innovations
Subscription Management models enable public sector information services to be accessed in highly personalised ways, thereby enhancing citizen engagement. This model supports regulatory oversight by providing common data insights and improves the management of services, ultimately benefiting the public by ensuring more responsive and tailored information delivery.
AI concierge leverages advanced technologies like Natural Language Processing, Computer Vision, and Speech Technologies to provide personalised and proactive customer service. They redefine customer management, ensuring a seamless and tailored experience.
Immersive reality technologies, such as augmented and virtual reality (AR/VR) create captivating customer experiences by allowing interactions in virtual environments. These technologies establish a shared virtual environment, helping customers to engage with businesses and each other in new and immersive ways. As an emerging customer management tool, immersive reality can transform the dynamics of customer-business relationships, adding substantial value to the service experience.
The fundamentals of Web 3.0 are deeply rooted in technology that is ever-changing and continuously evolving. Web 3.0, powered by blockchains and crypto, is the Internet’s biggest technological upgrade since it became mainstream in the 1980s.
What is Web 3.0 and Why Does it Matter?
Web 1.0 (1990-early 2000s) – READ. The early Internet was characterised by an open-source protocol like HTTP, where the value accrued to the users and builders. In this era, technology companies such as Google, Yahoo and Amazon made their mark by layering on services such as search, directory listings and media publishing over an open-source infrastructure, essentially creating an online version of the offline world. The core contributors to digital media were mainly journalists, writers and reporters who reproduced pieces of their print content in a digital format. There was very little censorship during this period and the information was available mainly as databases.
Web 2.0 (early 2000-today) – READ & WRITE. This phase witnessed a wave of tech advancement, upgrades to servers, faster Internet speeds, development of complex APIs, algorithms and code to create peer-to-peer opportunities, user-generated content and social networking. Services such as Facebook and Twitter began monetisation of the increased user base through digital advertising. The years 2007-2012 saw a mobile revolution with Apple providing users with their first iPhone in 2007 and opened doors to third-party apps and builders. Facebook’s mobile pivot in 2012 amplified user social connectivity tremendously.
The tech architecture for Web 2.0 is built on a client-server protocol, where users are the clients, contributing content and the companies control the servers. The core functionality of the early Internet which was open for anyone to use and build on, has now transformed where the authority rests in the hands of the few. The rise of the creator economy is dependent on the frameworks developed by centralised companies. Software and hardware upgrades and renunciation of data and privacy rights by users to platforms have further accelerated centralisation of power. The Web 2.0 ecosystem now has a monopolistic culture where the companies decide who can participate, in what capacity, and how much value to share with stakeholders. Consumers do not have any ownership of their data or control over how it gets used; while creators give up rights to their content and do not have the ability to export their fanbase out from the platforms they have used, to interact with their communities. There is no incentive alignment between corporations and networks, and the users have no say in the platforms’ economics and governance. Web 2.0 is an Internet era built on ‘rented land’ where users don’t own anything.
Web 3.0 (2020 onwards) – READ, WRITE and OWN. Web 3.0 is a new computing platform, a paradigm shift towards a more democratised Internet, which is owned by the users and builders who create and transfer value in a trustless and decentralised way, facilitated through tokens. It is re-engineering the Internet’s open protocol and leveraging its architecture to benefit people rather than corporations.
The Core Components of Web 3.0
In order to understand the importance of Web 3.0 as technological innovation, it is essential to learn about its core components – tokens and blockchains.
Tokens are pieces of code that are used to transact over a blockchain and provide a record of digital ownership. They can be fungible and non-fungible. Fungible tokens are interchangeable (fiat currency, cryptocurrencies like Bitcoin). Non-Fungible tokens are unique, i.e no two tokens are alike (such as pieces of art).
The genesis of the blockchain architecture was developed by a pseudonymous individual named Satoshi Nakamoto in 2009, who developed a peer-to-peer electronic cash system called Bitcoin (the blockchain), that uses its native token (BTC) to transact over its network. Blockchain is a decentralised distributed ledger system, where transactions are executed and recorded in a series of immutable blocks on an interconnected network of nodes (computers).
Blockchains can be imagined as supercomputers that process thousands of transactions in exchange for incentives or tokens that accrue to miners and validators as rewards. Tokens are a new digital asset class that is increasingly seen as a store of value (Bitcoin), means of exchange (Ethereum, Solana and alternative cryptocurrencies), social currency (Rally.io) and several other use cases that offer utility and monetisation abilities to creators, entertainers and artists.
Future Value Drivers
Since 2020, we have seen the growth of cryptocurrencies and blockchain adoption by institutions and retail investors due to the decoupling of crypto into various value drivers like Decentralised Finance (DeFi), Non Fungible Tokens (NFTs) and Decentralised Autonomous Organisations (DAOs).
DeFi. DeFi refers to a financial system that runs on blockchain technology, and uses smart contracts that replace the need for traditional financial (TradFi) businesses to act as intermediaries. Core functions such as lending, borrowing. and transacting takes place seamlessly without the need for banks to execute the transactions. DeFi runs on code, a set of rules that are predefined on smart contracts. Users of the decentralised protocol own the network and participate in the rewards through token distribution. Tokens are distributed as incentives to users who are contributors to the network. There are strong differences between DeFi and TradiFi on trust, transparency, identity and access.
NFTs. NFTs are a record of ownership of digital assets on a blockchain. Technological advancements to the Bitcoin Blockchain genesis architecture and the introduction of smart contracts to blockchains such as Ethereum enabled a new use case of tradeable programmable tokens to emerge in the crypto landscape.
NFTs have been transformational to digital asset ownership and saw exponential growth in user adoption in 2020. A key milestone event in the history of NFTs is the USD 69 million sale of ‘Everydays: the first 5000 days’, by digital artist Beeple at an art auction organised by Christie’s in March 2020. Transaction volumes have now surpassed nearly USD 13 billion.
NFT represents anything digital that’s unique (non-fungible), has value, can be traded and its ownership secured on a blockchain. NFTs most commonly represent digital art, but they can be digital wearables, in-game virtual objects, a contract deed attached to a property, a domain name, or even a piece of writing such as this insight! For the first time, it is possible to exchange value between two trustless individuals anywhere in the world without them needing to disclose their identities or establish any contact and have asset ownership transferred and recorded on a blockchain.
DAO. A DAO is a community that is created and managed by its members who band together to achieve a common objective. Web 3.0 has enabled a dynamic shift in behavioural economics which is drawing people to it. The shift can be described as triabism at times but has been fascinating. The ongoing pandemic made more people spend time online and in the Metaverse, connect with others and also create. That happy place is called a DAO, where humans meet to share, connect, and drive value in a digital world known as the Metaverse.
Here are some ways that a DAO differs from a corporate. Companies are governed by a hierarchical system whereas DAOs are run like cooperatives in a flat structure. Company management takes decisions whereas DAO members vote on proposals to take collective decisions. Companies hire talent that meets certain criteria whereas anyone can join a DAO if they hold the DAO tokens/NFT or get invited to join the community. Companies compensate their employees with salaries whereas DAOs reward contributors with tokens.
The Future of a Decentralised Economy
Web 3.0 is transforming the economics of the creative, media and entertainment industry by changing the dynamics of how value gets created and distributed. It is an Internet that works for stakeholders who own it and create value for themselves. The shift from Web 2.0 to Web 3.0 is taking place more rapidly than the previous evolution of the Internet. The power dynamics and value generation are fundamentally changing how we view the Internet.
Web 3.0 is inevitable!
