AI has already had a significant impact on the tech industry, rapidly evolving software development, data analysis, and automation. However, its potential extends into all industries – from the precision of agriculture to the intricacies of life sciences research, and the enhanced customer experiences across multiple sectors.
While we have seen the widespread adoption of AI-powered productivity tools, 2025 promises a bigger transformation. Organisations across industries will shift focus from mere innovation to quantifiable value. In sectors where AI has already shown early success, businesses will aim to scale these applications to directly impact their revenue and profitability. In others, it will accelerate research, leading to groundbreaking discoveries and innovations in the years to come. Regardless of the specific industry, one thing is certain: AI will be a driving force, reshaping business models and competitive landscapes.
Ecosystm analysts Alan Hesketh, Clay Miller, Peter Carr, Sash Mukherjee, and Steve Shipley present the top trends shaping key industries in 2025.
Click here to download ‘AI’s Impact on Industry in 2025’ as a PDF
1. GenAI Virtual Agents Will Reshape Public Sector Efficiency
Operating within highly structured, compliance-driven environments, public sector organisations are well-positioned to benefit from GenAI Agents.
These agents excel when powered LLMs tailored to sector-specific needs, informed by documented legislation, regulations, and policies. The result will be significant improvements in how governments manage rising service demands and enhance citizen interactions. From automating routine enquiries to supporting complex administrative processes, GenAI Virtual Agents will enable public sector to streamline operations without compromising compliance. Crucially, these innovations will also address jurisdictional labour and regulatory requirements, ensuring ethical and legal adherence. As GenAI technology matures, it will reshape public service delivery by combining scalability, precision, and responsiveness.
2. Healthcare Will Lead in Innovation; Lag in Adoption
In 2025, healthcare will undergo transformative innovations driven by advancements in AI, remote medicine, and biotechnology. Innovations will include personalised healthcare driven by real-time data for tailored wellness plans and preventive care, predictive AI tackling global challenges like aging populations and pandemics, virtual healthcare tools like VR therapy and chatbots enhancing accessibility, and breakthroughs in nanomedicine, digital therapeutics, and next-generation genomic sequencing.
Startups and innovators will often lead the way, driven by a desire to make an impact.
However, governments will lack the will to embrace these technologies. After significant spending on crisis management, healthcare ministries will likely hesitate to commit to fresh large-scale investments.
3. Agentic AI Will Move from Bank Credit Recommendation to Approval
Through 2024, we have seen a significant upturn in Agentic AI making credit approval recommendations, providing human credit managers with the ability to approve more loans more quickly. Yet, it was still the mantra that ‘AI recommends—humans approve.’ That will change in 2025.
AI will ‘approve’ much more and much larger credit requests.
The impact will be multi-faceted: banks will greatly enhance client access to credit, offering 24/7 availability and reducing the credit approval and origination cycle to mere seconds. This will drive increased consumer lending for high-value purchases, such as major appliances, electronics, and household goods.
4. AI-Powered Demand Forecasting Will Transform Retail
There will be a significant shift away from math-based tools to predictive AI using an organisation’s own data. This technology will empower businesses to analyse massive datasets, including sales history, market trends, and social media, to generate highly accurate demand predictions. Adding external influencing factors such as weather and events will be simplified.
The forecasts will enable companies to optimise inventory levels, minimise stockouts and overstock situations, reduce waste, and increase profitability. Early adopters are already leveraging AI to anticipate fashion trends and adjust production accordingly.
No more worrying about capturing “Demand Influencing Factors” – it will all be derived from the organisation’s data.
5. AI-Powered Custom-Tailored Insurance Will Be the New Norm
Insurers will harness real-time customer data, including behavioural patterns, lifestyle choices, and life stage indicators, to create dynamic policies that adapt to individual needs. Machine learning will process vast datasets to refine risk predictions and deliver highly personalised coverage. This will produce insurance products with unparalleled relevance and flexibility, closely aligning with each policyholder’s changing circumstances. Consumers will enjoy transparent pricing and tailored options that reflect their unique risk profiles, often resulting in cost savings. At the same time, insurers will benefit from enhanced risk assessment, reduced fraud, and increased customer satisfaction and loyalty.
This evolution will redefine the customer-insurer relationship, making insurance a more dynamic and responsive service that adjusts to life’s changes in real-time.
Over the past year, Ecosystm has conducted extensive research, including surveys and in-depth conversations with industry leaders, to uncover the most pressing topics and trends. And unsurprisingly, AI emerged as the dominant theme. Here are some insights from our research on Public Sector.
Click here to download ‘AI in Government: Success Stories & Insights’ as a PDF
From improving citizen services to infrastructure management, AI is empowering governments to deliver efficient, effective, and equitable public services. While challenges like data privacy and the need for investments in technology infrastructure remain, governments that can overcome these obstacles and harness the power of AI will be well-positioned to shape the future of public service.
Despite the challenges, Public Sector organisations are witnessing early AI success in these 3 areas:
- 1. Public Services & Citizen Engagement
- 2. Infrastructure Management & Optimisation
- 3. Internal Operations & Efficiency
Public Services & Citizen Engagement
- Chatbots & Virtual Assistants. Providing citizens with information and support
- Online Services. Delivering government services online, such as healthcare and education
- Citizen Engagement. Gathering and analysing citizen feedback to deepen engagement
“The pandemic accelerated the development of AI-based apps and services, which provide answers to citizen inquiries and manage bookings. Initially introduced for contactless interaction due to health concerns, these technologies are now boosting employee productivity and eliminating bottlenecks.” - CITIZEN SERVICES LEADER
Infrastructure Management & Optimisation
- Traffic Management. Optimising traffic flow and reducing congestion
- Urban Planning. Analysing urban growth patterns and planning for future development
- Asset Management. Managing and maintaining government assets efficiently
“AI solutions have greatly enhanced visibility across multiple key departments – detection of roadblocks and accidents, real-time updates on drainage issues during rainy seasons, remotely monitoring water quality, and so on.” - URBAN DEVELOPMENT LEADER
Internal Operations & Efficiency
- Workflow Automation. Automating various government processes to improve efficiency
- Decision Support. Providing decision-makers with AI-powered insights and recommendations
- Resource Management. Optimising the allocation and management of resources
“We are committed to increase our investments on process efficiency, with the ultimate objective of providing better citizen services.” - CIO, CITIZEN WELFARE ORGANISATION
We spoke about what public sector agencies should consider when building citizen-centric services. Integrating technology into organisational processes requires a similarly strategic approach that considers immediate needs, emerging enablers, and futuristic innovations.
Here is a comprehensive look at what public sector organisations should consider when integrating technology into processes.
1. Process Essentials: Laying the Groundwork
The immediate view focuses on deploying technologies that are widely adopted and essential for current digital service provision. These foundational technologies serve as the backbone for enhancing process efficiency.
- Code. At the most basic level, the foundation is built on code – the programming languages and frameworks used to create digital services. This includes technologies like HTML, CSS, JavaScript, Java, Python, etc. A typical approach is to have a front-end web layer for the user interface and a back-end application layer for processing.
- Monolithic ERP. These systems are also crucial, especially in the early stages. These integrated software suites help manage core functions like customer management and document handling. They provide comprehensive, pre-built solutions that can be customised to specific needs. ERPs enable organisations to effectively manage complex processes from the start.
2. Emerging Catalysts: Accelerating Processes
As organisations establish foundational technologies, they should look towards second-generation enablers. Although less mature, these technologies offer emerging digital opportunities, and can significantly enhance service differentiation, through improved processes.
- PaaS. As digital services mature, organisations can leverage platform-as-a-service (PaaS) solutions hosted in the cloud. PaaS provides greater scalability, flexibility, and reduced infrastructure management overhead compared to custom development approaches. Adopting a microservices architecture on PaaS allows for developing independent components that can be updated independently, promoting continuous improvement. This modern, modular approach is highly efficient.
- Low Code/ No Code. LC/NC platforms further simplify application development by providing intuitive, visual tools that don’t require extensive coding expertise. They build on PaaS capabilities while minimising the need for deep technical skills. These environments also facilitate collaboration by enabling partners and third-parties to easily create custom solutions that integrate with the organisation’s systems. This spurs innovation through an ecosystem of complementary apps and services.
3. Future-Forward Capabilities: Next-Gen Processes
The futuristic view focuses on forward-looking technologies that address long-term roadblocks and offer transformative potential. These technologies are currently speculative but hold the promise of significantly reshaping the market.
- Complex RPA and ML. Robotic process automation (RPA) and machine learning take technological maturity to the next level by automating routine tasks and optimising decision-making through intelligent algorithms. The integration of RPA with machine learning goes beyond simple automation to enable more complex, data-driven decision processes across the workflow. Analysts predict that by 2025, up to 50% of work could be automated this way, drastically improving efficiency.
- Enterprise-Wide Microservices Architecture. An enterprise-wide microservices architecture represents an advanced approach suitable for collaboration between agencies, technical service providers, and partners. Each microservice is designed to be independently deployable, testable, and focused on specific capabilities. This decentralised model allows services to be updated or replaced without disrupting the entire system, enhancing resilience. On a PaaS platform, it enables an agile, scalable approach aligned with modern e-government needs.
- Industry Cloud. The Industry Cloud is essentially a highly configurable PaaS solution, designed to meet the specific needs of not just one government agency or jurisdiction, but with adaptability for broader use.
Ecosystm Opinion
A comprehensive roadmap should outline how to build upon current process foundations with emerging catalysts like cloud platforms and low-code development, while actively preparing for future-forward capabilities around automation, microservices architectures, and industry cloud solutions.
By taking a long-term, systematic approach to integrating technology at every stage of the process lifecycle, agencies can cultivate an adaptable digital process ecosystem that continually evolves in lockstep with technological innovation. The goal is to foster processes that don’t just endure disruption, but fundamentally improve because of it – cementing organisational resilience and agility for decades to come.
Innovation is a driving force behind new approaches, often occurring at the point of adoption rather than technology development. As public sector organisations increasingly focus on improving citizen services through technology, it is important to adopt a strategic approach that considers innovation as a complex journey of systemic and cultural transformation. This strategic approach should guide the integration of technology into citizen services.
Here is a comprehensive look at what public sector organisations should consider when integrating technology into citizen services.
Download ‘Future-Proofing Citizen Services: Technology Strategies for the Public Sector‘ as a PDF
1. Immediate View: Foundational Technologies
The immediate view focuses on deploying technologies that are widely adopted and essential for current digital service provision. These foundational technologies serve as the backbone for enhancing citizen services.
Foundational Technologies
Web 2.0. Establishing a solid online presence is usually the first step, as it is the broadest channel for reaching customers. Web 2.0 refers to the current state of the internet, encompassing dynamic content and interactive websites.
Mobile Applications. Given that mobile usage has surpassed desktop, a mobile-responsive platform or a dedicated mobile app is crucial. Mobile apps provide a more specialised and immersive user experience by utilising device-specific features like GPS, document scanning, and push notifications.
2. Second-Generation Enablers: Emerging Technologies
As organisations establish foundational technologies, they should look towards second-generation enablers. Although less mature, these technologies offer emerging digital opportunities, and can significantly enhance service differentiation.
Emerging Technologies
Interactive Voice Response (IVR) systems improve the efficiency and effectiveness of digital services by routing callers to self-service options and providing relevant information without human intervention. These systems operate outside typical government agency working hours, ensuring continuous accessibility. Additionally, IVRs generate valuable data for future Voice of the Customer programs, improving overall service quality and responsiveness.
Digital Wallets facilitate transactions by expediting fund transfers and enhancing transparency through meticulous transaction records. They streamline administrative tasks, simplify transactions, and encourage service usage and adoption.
AI-driven Virtual Agents or chatbots revolutionise customer interactions by providing 24/7 support. They offer prompt, efficient, and personalised services, enhancing customer satisfaction and trust. In resource-limited public sectors, virtual agents are cost-effective, optimising resource allocation and meeting growing service demands. Specialised virtual agents for specific sectors can further differentiate service providers.
3. Futuristic View: Ambitious Innovations
The futuristic view focuses on forward-looking technologies that address long-term roadblocks and offer transformative potential. These technologies are currently speculative but hold the promise of significantly reshaping the market.
Innovations
Subscription Management models enable public sector information services to be accessed in highly personalised ways, thereby enhancing citizen engagement. This model supports regulatory oversight by providing common data insights and improves the management of services, ultimately benefiting the public by ensuring more responsive and tailored information delivery.
AI concierge leverages advanced technologies like Natural Language Processing, Computer Vision, and Speech Technologies to provide personalised and proactive customer service. They redefine customer management, ensuring a seamless and tailored experience.
Immersive reality technologies, such as augmented and virtual reality (AR/VR) create captivating customer experiences by allowing interactions in virtual environments. These technologies establish a shared virtual environment, helping customers to engage with businesses and each other in new and immersive ways. As an emerging customer management tool, immersive reality can transform the dynamics of customer-business relationships, adding substantial value to the service experience.
Governments worldwide struggle with intricate social, economic, and environmental challenges. Tight budgets often leave them with limited resources to address these issues head-on. However, innovation offers a powerful path forward.
By embracing new technologies, adapting to cultural shifts, and fostering new skills, structures, and communication methods, governments can find solutions within existing constraints.
Find out how public sector innovation is optimising internal operations, improving service accessibility, bridging the financial gap, transforming healthcare, and building a sustainable future.
Click here to download ‘Innovation in Government: Social, Economic, and Environmental Wins’ as a PDF
Optimising Operations: Tech-Driven Efficiency
Technology is transforming how governments operate, boosting efficiency and allowing employees to focus on core functions.
Here are some real-world examples.
Singapore Streamlines Public Buses. A cloud-based fleet management system by the Land Transport Authority (LTA) improves efficiency, real-time tracking, data analysis, and the transition to electric buses.
Dubai Optimises Utilities Through AI. The Dubai Electricity and Water Authority (DEWA) leverages AI for predictive maintenance, demand forecasting, and grid management. This enhances service reliability, operational efficiency, and resource allocation for power and water utilities.
Automation Boosts Hospital Efficiency. Singapore hospitals are using automation to save man-hours and boost efficiency. Tan Tock Seng Hospital automates bacteria sample processing, increasing productivity without extra staff, while Singapore General Hospital tracks surgical instruments digitally, saving thousands of man-hours.
Tech for Citizens
Digital tools and emerging technologies hold immense potential to improve service accessibility and delivery for citizens. Here’s how governments are leveraging tech to benefit their communities.
Faster Cross-Border Travel. Malaysia’s pilot QR code clearance system expedites travel for factory workers commuting to Singapore, reducing congestion at checkpoints.
Metaverse City Planning. South Korea’s “Metaverse 120 Center” allows residents to interact with virtual officials and access services in a digital environment, fostering innovative urban planning and infrastructure management.
Streamlined Benefits. UK’s HM Revenue and Customs (HMRC) launched an online child benefit claim system that reduces processing time from weeks to days, showcasing the efficiency gains possible through digital government services.
Bridging the Financial Gap
Nearly 1.7 billion adults or one-third globally, remain unbanked.
However, innovative programs are bridging this gap and promoting financial inclusion.
Thailand’s Digital Wallet. Aimed at stimulating the economy and empowering underserved citizens, Thailand disburses USD 275 via digital wallets to 50 million low-income adults, fostering financial participation.
Ghana’s Digital Success Story. The first African nation to achieve 100% financial inclusion through modernised platforms like Ghana.gov and GhanaPay, which facilitate payments and fee collection through various digital channels.
Philippines Embraces QR Payments. The City of Alaminos leverages the Paleng-QR Ph Plus program to promote QR code-based payments, aligning with the central bank’s goal of onboarding 70% of Filipinos into the formal financial system by 2024.
Building a Sustainable Future
Governments around the world are increasingly turning to technology to address environmental challenges and preserve natural capital.
Here are some inspiring examples.
World’s Largest Carbon Capture Plant. Singapore and UCLA joined forces to build Equatic-1, a groundbreaking facility that removes CO2 from the ocean and creates carbon-negative hydrogen.
Tech-Enhanced Disaster Preparedness. The UK’s Lincolnshire County Council uses cutting-edge geospatial technology like drones and digital twins. This empowers the Lincolnshire Resilience Forum with real-time data and insights to effectively manage risks like floods and power outages across their vast region.
Smart Cities for Sustainability. Bologna, Italy leverages the digital twins of its city to optimise urban mobility and combat climate change. By analysing sensor data and incorporating social factors, the city is strategically developing infrastructure for cyclists and trams.
Tech for a Healthier Tomorrow
Technology is transforming healthcare delivery, promoting improved health and fitness monitoring.
Here’s a glimpse into how innovation is impacting patient care worldwide.
Robotic Companions for Seniors. South Korea tackles elder care challenges with robots. Companion robots and safety devices provide companionship and support for seniors living alone.
VR Therapy for Mental Wellness. The UAE’s Emirates Health Services Corporation implements a Virtual Reality Lab for Mental Health, that creates interactive therapy sessions for individuals with various psychological challenges. VR allows for personalised treatment plans based on data collected during sessions.
Technology is reshaping the Public Sector worldwide, optimising operations, improving citizen services, and fostering data-driven decision-making. Government agencies are also embracing innovation for effective governance in this digital era.
Public sector organisations worldwide recognise the need for swift and agile interventions. With citizen expectations resembling those of commercial customers, public sector organisations face mounting pressure to break down the barriers to provide seamless service experiences.
Read on to find out how public sector organisations in countries such as Australia, Vietnam, the Philippines, South Korea, and Singapore are innovating to stay ahead of the curve; and what Ecosystm VP Consulting, Peter Carr sees as the Future of Public Sector.
Click here to Download ‘The Future of the Public Sector’ as a PDF
Organisations are moving beyond digitalisation to a focus on building market differentiation. It is widely acknowledged that customer-centric strategies lead to better business outcomes, including increased customer satisfaction, loyalty, competitiveness, growth, and profitability.
AI is the key enabler driving personalisation at scale. It has also become key to improving employee productivity, empowering them to focus on high-value tasks and deepening customer engagements.
Over the last month – at the Salesforce World Tour and over multiple analyst briefings – Salesforce has showcased their desire to solve customer challenges using AI innovations. They have announced a range of new AI innovations across Data Cloud, their integrated CRM platform.
Ecosystm Advisors Kaushik Ghatak, Niloy Mukherjee, Peter Carr, and Sash Mukherjee comment on Salesforce’s recent announcements and messaging.
Read on to find out more.
Download Ecosystm VendorSphere: Salesforce AI Innovations Transforming CRM as a PDF
Cities worldwide have been facing unexpected challenges since 2020 – and 2022 will see them continue to struggle with the after-effects of COVID-19. However, there is one thing that governments have learnt during this ongoing crisis – technology is not the only aspect of a Cities of the Future initiative. Besides technology, Cities of the Future will start revisiting organisational and institutional structures, prioritise goals, and design and deploy an architecture with data as its foundation.
Cities of the Future will focus on being:
- Safe. Driven by the ongoing healthcare crisis
- Secure. Driven by the multiple cyber attacks on critical infrastructure
- Sustainable. Driven by citizen consciousness and global efforts such as the COP26
- Smart. Driven by the need to be agile to face future uncertainties
Read on to find out what Ecosystm Advisors, Peter Carr, Randeep Sudan, Sash Mukherjee and Tim Sheedy think will be the leading Cities of the Future trends for 2022.
Click here to download Ecosystm Predicts: The Top 5 Trends for Cities of the Future in 2022
In 2020, much of the focus for organisations were on business continuity, and on empowering their employees to work remotely. Their primary focus in managing customer experience was on re-inventing their product and service delivery to their customers as regular modes were disrupted. As they emerge from the crisis, organisations will realise that it is not only their customer experience delivery models that have changed – but customer expectations have also evolved in the last few months. They are more open to digital interactions and in many cases the concept of brand loyalty has been diluted. This will change everything for organisations’ customer strategies. And digital technology will play a significant role as they continue to pivot to succeed in 2021 – across regions, industries and organisations.
Ecosystm Advisors Audrey William, Niloy Mukherjee and Tim Sheedy present the top 5 Ecosystm predictions for Customer Experience in 2021. This is a summary of the predictions – the full report (including the implications) is available to download for free on the Ecosystm platform.
The Top 5 Customer Experience Trends for 2021
- Customer Experience Will Go Truly Digital
COVID-19 made the few businesses that did not have an online presence acutely aware that they need one – yesterday! We have seen at least 4 years of digital growth squeezed into six months of 2020. And this is only the beginning. While in 2020, the focus was primarily on eCommerce and digital payments, there will now be a huge demand for new platforms to be able to interact digitally with the customer, not just to be able to sell something online.
Digital customer interactions with brands and products – through social media, online influencers, interactive AI-driven apps, online marketplaces and the like will accelerate dramatically in 2021. The organisations that will be successful will be the ones that are able to interact with their customers and connect with them at multiple touchpoints across the customer journey. Companies unable to do that will struggle.
- Digital Engagement Will Expand Beyond the Traditional Customer-focused Industries
One of the biggest changes in 2020 has been the increase in digital engagement by industries that have not traditionally had a strong eye on CX. This trend is likely to accelerate and be further enhanced in 2021.
Healthcare has traditionally been focused on improving clinical outcomes – and patient experience has been a byproduct of that focus. Many remote care initiatives have the core objective of keeping patients out of the already over-crowded healthcare provider organisations. These initiatives will now have a strong CX element to them. The need to disseminate information to citizens has also heightened expectations on how people want their healthcare organisations and Public Health to interact with them. The public sector will dramatically increase digital interactions with citizens, having been forced to look at digital solutions during the pandemic.
Other industries that have not had a traditional focus on CX will not be far behind. The Primary & Resources industries are showing an interest in Digital CX almost for the first time. Most of these businesses are looking to transform how they manage their supply chains from mine/farm to the end customer. Energy and Utilities and Manufacturing industries will also begin to benefit from a customer focus – primarily looking at technology – including 3D printing – to customise their products and services for better CX and a larger share of the market.
- Brands that Establish a Trusted Relationship Can Start Having Fun Again
Building trust was at the core of most businesses’ CX strategies in 2020 as they attempted to provide certainty in a world generally devoid of it. But in the struggle to build a trusted experience and brand, most businesses lost the “fun”. In fact, for many businesses, fun was off the agenda entirely. Soft drink brands, travel providers, clothing retailers and many other brands typically known for their fun or cheeky experiences moved the needle to “trust” and dialed it up to 11. But with a number of vaccines on the horizon, many CX professionals will look to return to pre-pandemic experiences, that look to delight and sometimes even surprise customers.
However, many companies will get this wrong. Customers will not be looking for just fun or just great experiences. Trust still needs to be at the core of the experience. Customers will not return to pre-pandemic thinking – not immediately anyway. You can create a fun experience only if you have earned their trust first. And trust is earned by not only providing easy and effective experiences, but by being authentic.
- Customer Data Platforms Will See Increased Adoption
Enterprises continue to struggle to have a single view of the customer. There is an immense interest in making better sense of data across every touchpoint – from mobile apps, websites, social media, in-store interactions and the calls to the contact centre – to be able to create deeper customer profiles. CRM systems have been the traditional repositories of customer data, helping build a sales pipeline, and providing Marketing teams with the information they need for lead generation and marketing campaigns. However, CRM systems have an incomplete view of the customer journey. They often collect and store the same data from limited touchpoints – getting richer insights and targeted action recommendations from the same datasets is not possible in today’s world. And organisations struggled to pivot their customer strategies during COVID-19. Data residing in silos was an obstacle to driving better customer experience.
We are living in an age where customer journeys and preferences are becoming complex to decipher. An API-based CDP can ingest data from any channel of interaction across multiple journeys and create unique and detailed customer profiles. A complete overhaul of how data can be segregated based on a more accurate and targeted profile of the customer from multiple sources will be the way forward in order to drive a more proactive CX engagement.
- Voice of the Customer Programs Will be Transformed
Designing surveys and Voice of Customer programs can be time-consuming and many organisations that have a routine of running these surveys use a fixed pattern for the data they collect and analyse. However, some organisations understand that just analysing results from a survey or CSAT score does not say much about what customers’ next plan of action will be. While it may give an idea of whether particular interactions were satisfactory, it gives no indication of whether they are likely to move to another brand; if they needed more assistance; if there was an opportunity to upsell or cross sell; or even what new products and services need to be introduced. Some customers will just tick the box as a way of closing off a feedback form or survey. Leading organisations realise that this may not be a good enough indication of a brand’s health.
Organisations will look beyond CSAT to other parameters and attributes. It is the time to pay greater attention to the Voice of the Customer – and old methods alone will not suffice. They want a 360-degree view of their customers’ opinions.
