In 2021, Ecosystm Principal Advisor Niloy Mukherjee wrote about the evolving partner landscape and the rise of non-traditional partners. This trend has continued to grow, and the “partner” has now evolved to include many of the things mentioned in that article.
These new avenues provide opportunities for growth but also bring with them some challenges. Building a successful partner program that considers the growing importance of new kinds of “partners” while managing the existing partner network can be a difficult task – one that many providers are still struggling to perfect.
Simultaneously, the expectations from traditional channel partners have also changed. The role of these partners is changing as platformisation and access make it easy to transact without an intermediary.
The partner world in 2023 is in an extraordinary state of flux.
Read on to find out Niloy’s thoughts on why the partner landscape is in a state of flux; how partners are evolving away from traditional roles and what is motivating the shifts: and the impact on both traditional partners and the partner strategies of large technology providers.
Download “The Evolving Partner Landscape: 2023 Edition” as a PDF
If you are a tech vendor, you are acutely aware that your partner ecosystem is evolving. You are forging unusual partnerships (sometimes with competitors!) and re-evaluating your partnerships with your traditional ‘channels’ to bring more value to you, your partners, and their customers.
Ecosystm Principal Advisor Niloy Mukherjee shares his views on the shifts in the partner landscape, the potential opportunities and the challenges that you are likely to face.
