Tag: Marketing automation

The-Shift-in-Retail
The Shift in Retail

5/5 (2)

5/5 (2)

It is true that the Retail industry is being forced to evolve the experiences they deliver to their customers. However, if Retail organisations are only focused on creating digital experiences, they are not creating the differentiation that will be required to leap ahead of the competition.

It is time for Retail organisations to leverage data to empower multiple roles across the organisation to prepare for the different ways customers want to engage with their brands.

So what are the phases of customer engagement? How are companies such as Singapore Airlines and TikTok preparing for the future of Retail?

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