Tag: data consent

In my last Ecosystm Insight, I spoke about the 5 strategies that leading CX leaders follow to stay ahead of the curve. Data is at the core of these CX strategies. But a customer data breach can have an enormous financial and reputational impact on a brand. ​

Here are 12 essential steps to effective governance that will help you unlock the power of customer data. 

1. Understand data protection​ laws and regulations 
2. Create a data governance framework
3. ​Establish data privacy and security policies
4. Implement data​ minimisation
5. Ensure data accuracy
6. Obtain explicit consent
7. Mask, anonymise and pseudonymise data
8. Implement strong access controls
9. Train employees
10. Conduct risk assessments and audits
11. Develop a data breach ​response plan
12. Monitor and ​review

Read on to find out more.

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Download ‘A 12-Step Plan for Governance of Customer Data’​ as a PDF