Exiting the North-South Highway 101 onto Mountain View, California, reveals how mundane innovation can appear in person. This Silicon Valley town, home to some of the most prominent tech giants, reveals little more than a few sprawling corporate campuses of glass and steel. As the industry evolves, its architecture naturally grows less inspiring. The most imposing structures, our modern-day coliseums, are massive energy-rich data centres, recursively training LLMs among other technologies. Yet, just as the unassuming exterior of the Googleplex conceals a maze of shiny new software, GenAI harbours immense untapped potential. And people are slowly realising that.
It has been over a year that GenAI burst onto the scene, hastening AI implementations and making AI benefits more identifiable. Today, we see successful use cases and collaborations all the time.
Finding Where Expectations Meet Reality
While the data centres of Mountain View thrum with the promise of a new era, it is crucial to have a quick reality check.
Just as the promise around dot-com startups reached a fever pitch before crashing, so too might the excitement surrounding AI be entering a period of adjustment. Every organisation appears to be looking to materialise the hype.
All eyes (including those of 15 million tourists) will be on Paris as they host the 2024 Olympics Games. The International Olympic Committee (IOC) recently introduced an AI-powered monitoring system to protect athletes from online abuse. This system demonstrates AI’s practical application, monitoring social media in real time, flagging abusive content, and ensuring athlete’s mental well-being. Online abuse is a critical issue in the 21st century. The IOC chose the right time, cause, and setting. All that is left is implementation. That’s where reality is met.
While the Googleplex doesn’t emanate the same futuristic aura as whatever is brewing within its walls, Google’s AI prowess is set to take centre stage as they partner with NBCUniversal as the official search AI partner of Team USA. By harnessing the power of their GenAI chatbot Gemini, NBCUniversal will create engaging and informative content that seamlessly integrates with their broadcasts. This will enhance viewership, making the Games more accessible and enjoyable for fans across various platforms and demographics. The move is part of NBCUniversal’s effort to modernise its coverage and attract a wider audience, including those who don’t watch live television and younger viewers who prefer online content.
From Silicon Valley to Main Street
While tech giants invest heavily in GenAI-driven product strategies, retailers and distributors must adapt to this new sales landscape.
Perhaps the promise of GenAI lies in the simple storefronts where it meets the everyday consumer. Just a short drive down the road from the Googleplex, one of many 37,000-square-foot Best Buys is preparing for a launch that could redefine how AI is sold.
In the most digitally vogue style possible, the chain retailer is rolling out Microsoft’s flagship AI-enabled PCs by training over 30,000 employees to sell and repair them and equipping over 1,000 store employees with AI skillsets. Best Buy are positioning themselves to revitalise sales, which have been declining for the past ten quarters. The company anticipates that the augmentation of AI skills across a workforce will drive future growth.
![What AI can do to improve your life.](https://blog.ecosystm.io/wp-content/uploads/2024/07/GenAI-in-Action-Practical-Applications-and-Future-Prospects-Quote-2.png)
The Next Generation of User-Software Interaction
We are slowly evolving from seeking solutions to seamless integration, marking a new era of User-Centric AI.
The dynamic between humans and software has mostly been transactional: a question for an answer, or a command for execution. GenAI however, is poised to reshape this. Apple, renowned for their intuitive, user-centric ecosystem, is forging a deeper and more personalised relationship between humans and their digital tools.
Apple recently announced a collaboration with OpenAI at its WWDC, integrating ChatGPT into Siri (their digital assistant) in its new iOS 18 and macOS Sequoia rollout. According to Tim Cook, CEO, they aim to “combine generative AI with a user’s personal context to deliver truly helpful intelligence”.
Apple aims to prioritise user personalisation and control. Operating directly on the user’s device, it ensures their data remains secure while assimilating AI into their daily lives. For example, Siri now leverages “on-screen awareness” to understand both voice commands and the context of the user’s screen, enhancing its ability to assist with any task. This marks a new era of personalised GenAI, where technology understands and caters to individual needs.
We are beginning to embrace a future where LLMs assume customer-facing roles. The reality is, however, that we still live in a world where complex issues are escalated to humans.
The digital enterprise landscape is evolving. Examples such as the Salesforce Einstein Service Agent, its first fully autonomous AI agent, aim to revolutionise chatbot experiences. Built on the Einstein 1 Platform, it uses LLMs to understand context and generate conversational responses grounded in trusted business data. It offers 24/7 service, can be deployed quickly with pre-built templates, and handles simple tasks autonomously.
The technology does show promise, but it is important to acknowledge that GenAI is not yet fully equipped to handle the nuanced and complex scenarios that full customer-facing roles need. As technology progresses in the background, companies are beginning to adopt a hybrid approach, combining AI capabilities with human expertise.
AI for All: Democratising Innovation
The transformations happening inside the Googleplex, and its neighbouring giants, is undeniable. The collaborative efforts of Google, SAP, Microsoft, Apple, and Salesforce, amongst many other companies leverage GenAI in unique ways and paint a picture of a rapidly evolving tech ecosystem. It’s a landscape where AI is no longer confined to research labs or data centres, but is permeating our everyday lives, from Olympic broadcasts to customer service interactions, and even our personal devices.
The accessibility of AI is increasing, thanks to efforts like Best Buy’s employee training and Apple’s on-device AI models. Microsoft’s Copilot and Power Apps empower individuals without technical expertise to harness AI’s capabilities. Tools like Canva and Uizard empower anybody with UI/UX skills. Platforms like Coursera offer certifications in AI. It’s never been easier to self-teach and apply such important skills. While the technology continues to mature, it’s clear that the future of AI isn’t just about what the machines can do for us—it’s about what we can do with them. The on-ramp to technological discovery is no longer North-South Highway 101 or the Googleplex that lays within, but rather a network of tools and resources that’s rapidly expanding, inviting everyone to participate in the next wave of technological transformation.
![The Future of AI](https://no-cache.hubspot.com/cta/default/4015851/2113f15a-6d1b-47f5-b405-75030c278217.png)
In my earlier post this week, I referred to the need for a grown-up conversation on AI. Here, I will focus on what conversations we need to have and what the solutions to AI disruption might be.
![Three Levels of the AI Conversation](https://blog.ecosystm.io/wp-content/uploads/2024/07/Three-Levels-of-the-AI-Conversation-1.jpg)
The Impact of AI on Individuals
AI is likely to impact people a lot! You might lose your job to AI. Even if it is not that extreme, it’s likely AI will do a lot of your job. And it might not be the “boring bits” – and sometimes the boring bits make a job manageable! IT helpdesk professionals, for instance, are already reporting that AIOps means they only deal with the difficult challenges. While that might be fun to start with, some personality types find this draining, knowing that every problem that ends up in the queue might take hours or days to resolve.
Your job will change. You will need new skills. Many organisations don’t invest in their employees, so you’ll need to upskill yourself in your own time and at your own cost. Look for employers who put new skill acquisition at the core of their employee offering. They are likelier to be more successful in the medium-to-long term and will also be the better employers with a happier workforce.
The Impact of AI on Organisations
Again – the impact on organisations will be huge. It will change the shape and size of organisations. We have already seen the impact in many industries. The legal sector is a major example where AI can do much of the job of a paralegal. Even in the IT helpdesk example shared earlier, where organisations with a mature tech environment will employ higher skilled professionals in most roles. These sectors need to think where their next generation of senior employees will come from, if junior roles go to AI. Software developers and coders are seeing greater demand for their skills now, even as AI tools increasingly augment their work. However, these skills are at an inflection point, as solutions like TuringBots have already started performing developer roles and are likely to take over the job of many developers and even designers in the near future.
Some industries will find that AI helps junior roles act more like senior employees, while others will use AI to perform the junior roles. AI will also create new roles (such as “prompt engineers”), but even those jobs will be done by AI in the future (and we are starting to see that).
HR teams, senior leadership, and investors need to work together to understand what the future might look like for their organisations. They need to start planning today for that future. Hint: invest in skills development and acquisition – that’s what will help you to succeed in the future.
The Impact of AI on the Economy
Assuming the individual and organisational impacts play out as described, the economic impacts of widespread AI adoption will be significant, similar to the “Great Depression”. If organisations lay off 30% of their employees, that means 30% of the economy is impacted, potentially leading to drying up of some government and an increase in government spend on welfare etc. – basically leading to major societal disruption.
The “AI won’t displace workers” narrative strikes me as the technological equivalent of climate change denial. Just like ignoring environmental warnings, dismissing the potential for AI to significantly impact the workforce is a recipe for disaster. Let’s not fall into the same trap and be an “AI denier”.
What is the Solution?
The solutions revolve around two ideas, and these need to be adopted at an industry level and driven by governments, unions, and businesses:
- Pay a living salary (for all citizens). Some countries already do this, with the Nordic nations leading the charge. And it is no surprise that some of these countries have had the most consistent long-term economic growth. The challenge today is that many governments cannot afford this – and it will become even less affordable as unemployment grows. The solution? Changing tax structures, taxing organisational earnings in-country (to stop them recognising local earnings in low-tax locations), and taxing wealth (not incomes). Also, paying essential workers who will not be replaced by AI (nurses, police, teachers etc.) better salaries will also help keep economies afloat. Easier said than done, of course!
- Move to a shorter work week (but pay full salaries). It is in the economic interest of every organisation that people stay gainfully employed. We have already discussed the ripple effect of job cuts. But if employees are given more flexibility, and working 3-day weeks, this not only spreads the work around more workers, but means that these workers have more time to spend money – ensuring continuing economic growth. Can every company do this? Probably not. But many can and they might have to. The concept of a 5-day work week isn’t that old (less than 100 years in fact – a 40-hour work week was only legislated in the US in the 1930s, and many companies had as little as 6-hour working days even in the 1950s). Just because we have worked this way for 80 years doesn’t mean that we will always have to. There is already a move towards 4-day work weeks. Tech.co surveyed over 1,000 US business leaders and found that 29% of companies with 4-day workweeks use AI extensively. In contrast, only 8% of organisations with a 5-day workweek use AI to the same degree.
AI Changes Everything
We are only at the beginning of the AI era. We have had a glimpse into the future, and it is both frightening and exciting. The opportunities for organisations to benefit from AI are already significant and will become even more as the technology improves and businesses learn to better adopt AI in areas where it can make an impact. But there will be consequences to this adoption. We already know what many of those consequences will be, so let’s start having those grown-up conversations today.
![AI Research and Reports](https://no-cache.hubspot.com/cta/default/4015851/2113f15a-6d1b-47f5-b405-75030c278217.png)
Southeast Asia’s massive workforce – 3rd largest globally – faces a critical upskilling gap, especially with the rise of AI. While AI adoption promises a USD 1 trillion GDP boost by 2030, unlocking this potential requires a future-proof workforce equipped with AI expertise.
Governments and technology providers are joining forces to build strong AI ecosystems, accelerating R&D and nurturing homegrown talent. It’s a tight race, but with focused investments, Southeast Asia can bridge the digital gap and turn its AI aspirations into reality.
Read on to find out how countries like Singapore, Thailand, Vietnam, and The Philippines are implementing comprehensive strategies to build AI literacy and expertise among their populations.
Download ‘Upskilling for the Future: Building AI Capabilities in Southeast Asia’ as a PDF
Big Tech Invests in AI Workforce
Southeast Asia’s tech scene heats up as Big Tech giants scramble for dominance in emerging tech adoption.
Microsoft is partnering with governments, nonprofits, and corporations across Indonesia, Malaysia, the Philippines, Thailand, and Vietnam to equip 2.5M people with AI skills by 2025. Additionally, the organisation will also train 100,000 Filipino women in AI and cybersecurity.
Singapore sets ambitious goal to triple its AI workforce by 2028. To achieve this, AWS will train 5,000 individuals annually in AI skills over the next three years.
NVIDIA has partnered with FPT Software to build an AI factory, while also championing AI education through Vietnamese schools and universities. In Malaysia, they have launched an AI sandbox to nurture 100 AI companies targeting USD 209M by 2030.
Singapore Aims to be a Global AI Hub
Singapore is doubling down on upskilling, global leadership, and building an AI-ready nation.
Singapore has launched its second National AI Strategy (NAIS 2.0) to solidify its global AI leadership. The aim is to triple the AI talent pool to 15,000, establish AI Centres of Excellence, and accelerate public sector AI adoption. The strategy focuses on developing AI “peaks of excellence” and empowering people and businesses to use AI confidently.
In keeping with this vision, the country’s 2024 budget is set to train workers who are over 40 on in-demand skills to prepare the workforce for AI. The country will also invest USD 27M to build AI expertise, by offering 100 AI scholarships for students and attracting experts from all over the globe to collaborate with the country.
Thailand Aims for AI Independence
Thailand’s ‘Ignite Thailand’ 2030 vision focuses on boosting innovation, R&D, and the tech workforce.
Thailand is launching the second phase of its National AI Strategy, with a USD 42M budget to develop an AI workforce and create a Thai Large Language Model (ThaiLLM). The plan aims to train 30,000 workers in sectors like tourism and finance, reducing reliance on foreign AI.
The Thai government is partnering with Microsoft to build a new data centre in Thailand, offering AI training for over 100,000 individuals and supporting the growing developer community.
Building a Digital Vietnam
Vietnam focuses on AI education, policy, and empowering women in tech.
Vietnam’s National Digital Transformation Programme aims to create a digital society by 2030, focusing on integrating AI into education and workforce training. It supports AI research through universities and looks to address challenges like addressing skill gaps, building digital infrastructure, and establishing comprehensive policies.
The Vietnamese government and UNDP launched Empower Her Tech, a digital skills initiative for female entrepreneurs, offering 10 online sessions on GenAI and no-code website creation tools.
The Philippines Gears Up for AI
The country focuses on investment, public-private partnerships, and building a tech-ready workforce.
With its strong STEM education and programming skills, the Philippines is well-positioned for an AI-driven market, allocating USD 30M for AI research and development.
The Philippine government is partnering with entities like IBPAP, Google, AWS, and Microsoft to train thousands in AI skills by 2025, offering both training and hands-on experience with cutting-edge technologies.
The strategy also funds AI research projects and partners with universities to expand AI education. Companies like KMC Teams will help establish and manage offshore AI teams, providing infrastructure and support.
![AI Research and Reports](https://no-cache.hubspot.com/cta/default/4015851/2113f15a-6d1b-47f5-b405-75030c278217.png)