Great customer engagement takes effort, but AI gives customer success leaders the edge to do more.
Ecosystm research shows that while 60% of Sales, Marketing, and CX leaders see productivity gains from AI, there’s still untapped potential. AI can deepen engagement, reduce churn, boost upsell opportunities, and drive real financial impact.
Here’s where customer success leaders stand today – and where the biggest gaps remain.

AI is transforming customer experience, but is it delivering real value to Sales, Marketing, and Customer teams?
To drive impact and align AI with organisational strategy, Customer Success leaders must:
- Break down data silos to unify customer insights
- Define what success and innovation mean for their teams
- Ensure adoption with intuitive AI and effective change management
- Seamlessly integrate AI into existing systems for maximum value
Customer Success leaders, how are you driving proactive engagement with AI?
