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Meeting Market Trends and Customer Demands​: Analyst Guidance for Tech Providers

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2024 has started cautiously for organisations, with many choosing to continue with tech projects that have already initiated, while waiting for clearer market conditions before starting newer transformation projects. This means that tech providers must continue to refine their market messaging and enhance their service/product offerings to strengthen their market presence in the latter part of the year. Ecosystm analysts present five key considerations for tech providers as they navigate evolving market and customer trends, this year.

Navigating Market Dynamics

As organisations refine their AI approaches, tech providers must adjust their market strategies - Sash Mukherjee

Continuing Economic Uncertainties​. Organisations will focus on ongoing projects and consider expanding initiatives in the latter part of the year.​ This means that tech providers should maintain visibility and trust with existing clients. They also need to help their customers meet multiple KPIs. 

Popularity of Generative AI​. For organisations, this will be the time to go beyond the novelty factor and assess practical business outcomes, allied costs, and change management.​ Tech providers need to include ROI discussions for short-term and mid-term perspectives as organisations move beyond pilots.​

Infrastructure Market Disruption​. Tech leaders will keep an eye out for advancements and disruptions in the market (likely to originate from the semiconductor sector)​. The disruptions might require tech vendors to re-assess the infrastructure partner ecosystem.

Need for New Tech Skills. Tech leaders will evaluate Generative AI’s impact on AIOps and IT Architecture; invest in upskilling for talent retention.​ Tech providers must prioritise creating user-friendly experiences to make technology accessible to business users. Training and partner enablement will also need a higher focus.

​Increased Focus on Governance​. Tech leaders will consult tech vendors on how to implement safeguards for data usage, sharing, and cybersecurity.​ This opens up opportunities in offering governance-related services.​

5 Key Considerations for Tech Vendors

Click here to download ‘Meeting Market Trends and Customer Demands​: Analyst Guidance for Tech Providers’ as a PDF.

#1 Get Ready for the Year of the AI Startup

Get Ready for the Year of the AI Startup - Tim Sheedy

While many AI companies have been around for years, this will be the year that many of them make a significant play into enterprises in Asia Pacific. This comes at a time when many organisations are attempting to reduce tech debt and simplify their tech architecture. ​

For these AI startups to succeed, they will need to create watertight business cases, and do a lot of the hard work in pre-integrating their solutions with the larger platforms to reduce the time to value and simplify the systems integration work.​

To respond to these emerging threats, existing tech providers will need to not only accelerate their own use of AI in their platforms, but also ramp up the education and promotion of these capabilities. 

#2 Lead With Data, Not AI Capabilities 

Lead With Data, Not AI Capabilities - Darian Bird

Organisations recognise the need for AI to enhance their workforce, improve customer experience, and automate processes. However, the initial challenge lies in improving data quality, as trust in early AI models hinges on high-quality training data for long-term success.​

Tech vendors that can help with data source discovery, metadata analysis, and seamless data pipeline creation will emerge as trusted AI partners. Transformation tools that automate deduplication and quality assurance tasks empower data scientists to focus on high-value work. Automation models like Segment Anything enhance unstructured data labeling, particularly for images. Finally synthetic data will gain importance as quality sources become scarce.​

Tech vendors will be tempted to capitalise on the Generative AI hype but for sake of positive early experiences, they should begin with data quality.​

​​#3 Prepare Thoroughly for AI-driven Business Demand 

Prepare Thoroughly for AI-driven Business Demand - Achim Granzen

Besides pureplay AI opportunities, AI will drive a renewed and increased interest in data and data management. Tech and service providers can capitalise on this by understanding the larger picture around their clients’ data maturity and governance. Initial conversations around AI can be door openers to bigger, transformational engagements.​

Tech vendors should avoid the pitfall of downplaying AI risks. Instead, they should make all efforts to own and drive the conversation with their clients. They need to be forthcoming about their in-house responsible AI guidelines and understand what is happening in AI legislation world-wide (hint: a lot!) ​

Tech providers must establish strong client partnerships for AI initiatives to succeed. They must address risk and benefit equally to reap the benefits of larger AI-driven transformation engagements. ​

#4 Converge Network & Security Capabilities 

Converge Network & Security Capabilities- Darian Bird

Networking and security vendors will need to develop converged offerings as these two technologies increasingly overlap in the hybrid working era. Organisations are now entering a new phase of maturity as they evolve their remote working policies and invest in tools to regain control. They will require simplified management, increased visibility, and to provide a consistent user experience, wherever employees are located.​

There has already been a widespread adoption of SD-WAN and now organisations are starting to explore next generation SSE technologies. Procuring these capabilities from a single provider will help to remove complexity from networks as the number of endpoints continue to grow. ​

Tech providers should take a land and expand approach, getting a foothold with SASE modules that offer rapid ROI. They should focus on SWG and ZTNA deals with an eye to expanding in CASB and FWaaSas customers gain experience.

#5 Double Down on Your Partner Ecosystem

Double Down on Your Partner Ecosystem - Tim Sheedy

The IT services market, particularly in Asia Pacific, is poised for significant growth. Factors, including the imperative to cut IT operational costs, the growing complexity of cloud migrations and transformations, change management for Generative AI capabilities, and rising security and data governance needs, will drive increased spending on IT services.​

Tech services providers – consultants, SIs, managed services providers, and VARs – will help drive organisations’ tech spend and strategy. This is a good time to review partners, evaluating whether they can take the business forward, or whether there is a need to expand or change the partner mix.​

Partner reviews should start with an evaluation of processes and incentives to ensure they foster desired behaviour from customers and partners. Tech vendors should develop a 21st century partner program to improve chances of success.  ​

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Ecosystm VendorSphere: Red Hat’s Strategic Positioning

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At the end of last year, I had the privilege of attending a session organised by Red Hat where they shared their Asia Pacific roadmap with the tech analyst community. The company’s approach of providing a hybrid cloud application platform centred around OpenShift has worked well with clients who favour a hybrid cloud approach. Going forward, Red Hat is looking to build and expand their business around three product innovation focus areas. At the core is their platform engineering, flanked by focus areas on AI/ML and the Edge.

The Opportunities

Besides the product innovation focus, Red Hat is also looking into several emerging areas, where they’ve seen initial client success in 2023. While use cases such as operational resilience or edge lifecycle management are long-existing trends, carbon-aware workload scheduling may just have appeared over the horizon. But two others stood out for me with a potentially huge demand in 2024. 

GPU-as-a-Service. GPUaaS addresses a massive demand driven by the meteoric rise of Generative AI over the past 12 months. Any innovation that would allow customers a more flexible use of scarce and expensive resources such as GPUs can create an immediate opportunity and Red Hat might have a first mover and established base advantage. Particularly GPUaaS is an opportunity in fast growing markets, where cost and availability are strong inhibitors. 

Digital Sovereignty. Digital sovereignty has been a strong driver in some markets – for example in Indonesia, which has led to most cloud hyperscalers opening their data centres onshore over the past years. Yet not the least due to the geography of Indonesia, hybrid cloud remains an important consideration, where digital sovereignty needs to be managed across a diverse infrastructure. Other fast-growing markets have similar challenges and a strong drive for digital sovereignty. Crucially, Red Hat may well have an advantage where onshore hyperscalers are not yet available (for example in Malaysia). 

Strategic Focus Areas for Red Hat

Red Hat’s product innovation strategy is robust at its core, particularly in platform engineering, but needs more clarity at the periphery. They have already been addressing Edge use cases as an extension of their core platform, especially in the Automotive sector, establishing a solid foundation in this area. Their focus on AI/ML may be a bit more aspirational, as they are looking to not only AI-enable their core platform but also expand it into a platform to run AI workloads. AI may drive interest in hybrid cloud, but it will be in very specific use cases.  

For Red Hat to be successful in the AI space, it must steer away from competing straight out with the cloud-native AI platforms. They must identify the use cases where AI on hybrid cloud has a true advantage. Such use cases will mainly exist in industries with a strong Edge component, potentially also with a still heavy reliance on on-site data centres. Manufacturing is the prime example.  

Red Hat’s success in AI/ML use cases is tightly connected to their (continuing) success in Edge use cases, all build on the solid platform engineering foundation. 

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Anticipating Tech Advances and Disruptions​: Strategic Guidance for Technology Leaders

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2024 will be another crucial year for tech leaders – through the continuing economic uncertainties, they will have to embrace transformative technologies and keep an eye on market disruptors such as infrastructure providers and AI startups. Ecosystm analysts outline the key considerations for leaders shaping their organisations’ tech landscape in 2024.​

Navigating Market Dynamics

Market Trends that will impact organisations' tech investments and roadmap in 2024 - Sash Mukherjee

Continuing Economic Uncertainties​. Organisations will focus on ongoing projects and consider expanding initiatives in the latter part of the year.​

Popularity of Generative AI​. This will be the time to go beyond the novelty factor and assess practical business outcomes, allied costs, and change management.​

Infrastructure Market Disruption​. Keeping an eye out for advancements and disruptions in the market (likely to originate from the semiconductor sector)​ will define vendor conversations.

Need for New Tech Skills​. Generative AI will influence multiple tech roles, including AIOps and IT Architecture. Retaining talent will depend on upskilling and reskilling. ​

Increased Focus on Governance​. Tech vendors are guide tech leaders on how to implement safeguards for data usage, sharing, and cybersecurity.​

5 Key Considerations for Tech Leaders​

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Click here to download ‘Anticipating ​ Tech Advances and Disruptions​: Strategic Guidance for Technology Leaders’ as a PDF.

#1 Accelerate and Adapt: Streamline IT with a DevOps Culture 

Over the next 12-18 months, advancements in AI, machine learning, automation, and cloud-native technologies will be vital in leveraging scalability and efficiency. Modernisation is imperative to boost responsiveness, efficiency, and competitiveness in today’s dynamic business landscape.​

The continued pace of disruption demands that organisations modernise their applications portfolios with agility and purpose. Legacy systems constrained by technical debt drag down velocity, impairing the ability to deliver new innovative offerings and experiences customers have grown to expect. ​

Prioritising modernisation initiatives that align with key value drivers is critical. Technology leaders should empower development teams to move beyond outdated constraints and swiftly deploy enhanced applications, microservices, and platforms. ​

Accelerate and Adapt: Streamline IT with a DevOps Culture - Clay Miller

#2 Empowering Tomorrow: Spring Clean Your Tech Legacy for New Leaders

Modernising legacy systems is a strategic and inter-generational shift that goes beyond simple technical upgrades. It requires transformation through the process of decomposing and replatforming systems – developed by previous generations – into contemporary services and signifies a fundamental realignment of your business with the evolving digital landscape of the 21st century.​

The essence of this modernisation effort is multifaceted. It not only facilitates the integration of advanced technologies but also significantly enhances business agility and drives innovation. It is an approach that prepares your organisation for impending skill gaps, particularly as the older workforce begins to retire over the next decade. Additionally, it provides a valuable opportunity to thoroughly document, reevaluate, and improve business processes. This ensures that operations are not only efficient but also aligned with current market demands, contemporary regulatory standards, and the changing expectations of customers.​

Empowering Tomorrow: Spring Clean Your Tech Legacy for New Leaders - Peter Carr

#3 Employee Retention: Consider the Strategic Role of Skills Acquisition

The agile, resilient organisation needs to be able to respond at pace to any threat or opportunity it faces. Some of this ability to respond will be related to technology platforms and architectures, but it will be the skills of employees that will dictate the pace of reform. While employee attrition rates will continue to decline in 2024 – but it will be driven by skills acquisition, not location of work.  ​

Organisations who offer ongoing staff training – recognising that their business needs new skills to become a 21st century organisation – are the ones who will see increasing rates of employee retention and happier employees. They will also be the ones who offer better customer experiences, driven by motivated employees who are committed to their personal success, knowing that the organisation values their performance and achievements. ​

Employee Retention: Consider the Strategic Role of Skills Acquisition - Tim Sheedy

#4 Next-Gen IT Operations: Explore Gen AI for Incident Avoidance and Predictive Analysis

The integration of Generative AI in IT Operations signifies a transformative shift from the automation of basic tasks, to advanced functions like incident avoidance and predictive analysis. Initially automating routine tasks, Generative AI has evolved to proactively avoiding incidents by analysing historical data and current metrics. This shift from proactive to reactive management will be crucial for maintaining uninterrupted business operations and enhancing application reliability. ​

Predictive analysis provides insight into system performance and user interaction patterns, empowering IT teams to optimise applications pre-emptively, enhancing efficiency and user experience. This also helps organisations meet sustainability goals through accurate capacity planning and resource allocation, also ensuring effective scaling of business applications to meet demands. ​

Next-Gen IT Operations: Explore Gen AI for Incident Avoidance and Predictive Analysis - Richard Wilkins

#5 Expanding Possibilities: Incorporate AI Startups into Your Portfolio

While many of the AI startups have been around for over five years, this will be the year they come into your consciousness and emerge as legitimate solutions providers to your organisation. And it comes at a difficult time for you! ​

Most tech leaders are looking to reduce technical debt – looking to consolidate their suppliers and simplify their tech architecture. Considering AI startups will mean a shift back to more rather than fewer tech suppliers; a different sourcing strategy; more focus on integration and ongoing management of the solutions; and a more complex tech architecture. ​

To meet business requirements will mean that business cases will need to be watertight – often the value will need to be delivered before a contract has been signed. ​

Expanding Possibilities: Incorporate AI Startups into Your Portfolio - Tim Sheedy
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Evolving Landscape: AI Startups Take Centre Stage in 2024

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The tech industry tends to move in waves, driven by the significant, disruptive changes in technology, such as cloud and smartphones. Sometimes, it is driven by external events that bring tech buyers into sync – such as Y2K and the more recent pandemic. Some tech providers, such as SAP and Microsoft, are big enough to create their own industry waves. The two primary factors shaping the current tech landscape are AI and the consequential layoffs triggered by AI advancements. 

While many of the AI startups have been around for over five years, this will be the year they emerge as legitimate solutions providers to organisations. Amidst the acceleration of AI-driven layoffs, individuals from these startups will go on to start new companies, creating the next round of startups that will add value to businesses in the future. 

Tech Sourcing Strategies Need to Change 

The increase in startups implies a change in the way businesses manage and source their tech solutions. Many organisations are trying to reduce tech debt, by typically consolidating the number of providers and tech platforms. However, leveraging the numerous AI capabilities may mean looking beyond current providers towards some of the many AI startups that are emerging in the region and globally. 

The ripple effect of these decisions is significant. If organisations opt to enhance the complexity of their technology architecture and increase the number of vendors under management, the business case must be watertight. There will be less of the trial-and-error approach towards AI from 2023, with a heightened emphasis on clear and measurable value. 

AI Startups Worth Monitoring 

Here is a selection of AI startups that are already starting to make waves across Asia Pacific and the globe. 

  • ADVANCE.AI provides digital transformation, fraud prevention, and process automation solutions for enterprise clients. The company offers services in security and compliance, digital identity verification, and biometric solutions. They partner with over 1,000 enterprise clients across Southeast Asia and India across sectors, such as Banking, Fintech, Retail, and eCommerce. 
  • Megvii is a technology company based in China that specialises in AI, particularly deep learning. The company offers full-stack solutions integrating algorithms, software, hardware, and AI-empowered IoT devices. Products include facial recognition software, image recognition, and deep learning technology for applications such as consumer IoT, city IoT, and supply chain IoT. 
  • I’mCloud is based in South Korea and specialises in AI, big data, and cloud storage solutions. The company has become a significant player in the AI and big data industry in South Korea. They offer high-quality AI-powered chatbots, including for call centres and interactive educational services. 
  • H2O.ai provides an AI platform, the H2O AI Cloud, to help businesses, government entities, non-profits, and academic institutions create, deploy, monitor, and share data models or AI applications for various use cases. The platform offers automated machine learning capabilities powered by H2O-3, H2O Hydrogen Torch, and Driverless AI, and is designed to help organisations work more efficiently on their AI projects. 
  • Frame AI provides an AI-powered customer intelligence platform. The software analyses human interactions and uses AI to understand the driving factors of business outcomes within customer service. It aims to assist executives in making real-time decisions about the customer experience by combining data about customer interactions across various platforms, such as helpdesks, contact centres, and CRM transcripts. 
  • Uizard offers a rapid, AI-powered UI design tool for designing wireframes, mockups, and prototypes in minutes. The company’s mission is to democratise design and empower non-designers to build digital, interactive products. Uizard’s AI features allow users to generate UI designs from text prompts, convert hand-drawn sketches into wireframes, and transform screenshots into editable designs. 
  • Moveworks provides an AI platform that is designed to automate employee support. The platform helps employees to automate tasks, find information, query data, receive notifications, and create content across multiple business applications. 
  • Tome develops a storytelling tool designed to reduce the time required for creating slides. The company’s online platform creates or emphasises points with narration or adds interactive embeds with live data or content from anywhere on the web, 3D renderings, and prototypes. 
  • Jasper is an AI writing tool designed to assist in generating marketing copy, such as blog posts, product descriptions, company bios, ad copy, and social media captions. It offers features such as text and image AI generation, integration with Grammarly and other Chrome extensions, revision history, auto-save, document sharing, multi-user login, and a plagiarism checker. 
  • Eightfold AI provides an AI-powered Talent Intelligence Platform to help organisations recruit, retain, and grow a diverse global workforce. The platform uses AI to match the right people to the right projects, based on their skills, potential, and learning ability, enabling organisations to make informed talent decisions. They also offer solutions for diversity, equity, and inclusion (DEI), skills intelligence, and governance, among others. 
  • Arthur provides a centralised platform for model monitoring. The company’s platform is model and platform agnostic, and monitors machine learning models to ensure they deliver accurate, transparent, and fair results. They also offer services for explainability and bias mitigation. 
  • DNSFilter is a cloud-based, AI-driven content filtering and threat protection service, that can be deployed and configured within minutes, requiring no software installation. 
  • Spot AI specialises in building a modern AI Camera System to create safer workplaces and smarter operations for every organisation. The company’s AI Camera System combines cloud and edge computing to make video footage actionable, allowing customers to instantly surface and resolve problems. They offer intelligent video recorders, IP cameras, cloud dashboards, and advanced AI alerts to proactively deliver insights without the need to manually review video footage. 
  • People.ai is an AI-powered revenue intelligence platform that helps customers win more revenue by providing sales, RevOps, marketing, enablement, and customer success teams with valuable insights. The company’s platform is designed to speed up complex enterprise sales cycles by engaging the right people in the right accounts, ultimately helping teams to sell more and faster with the same headcount.  

These examples highlight a few startups worth considering, but the landscape is rich with innovative options for organisations to explore. Similar to other emerging tech sectors, the AI startup market will undergo consolidation over time, and incumbent providers will continue to improve and innovate their own AI capabilities. Till then, these startups will continue to influence enterprise technology adoption and challenge established providers in the market.

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Transformative Integration: HPE’s Acquisition of Juniper Networks

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Hewlett Packard Enterprise (HPE) has entered into a definitive agreement to acquire Juniper Networks for USD 40 per share, totaling an equity value of about USD 14 Billion. This strategic move is aimed to enhance HPE’s portfolio by focusing on higher-growth solutions and reinforcing their high-margin networking business. HPE expects to double their networking business, positioning the combined entity as a leader in networking solutions. With the growing demand for secure, unified technology driven by AI and hybrid cloud trends, HPE aims to offer comprehensive, disruptive solutions that connect, protect, and analyse data from edge to cloud.

This would also be the organisation’s largest deal since becoming an independent company in 2015. The acquisition is expected to be completed by late 2024 or early 2025.

Ecosystm analysts Darian Bird and Richard Wilkins provide their insights on the HPE acquisition and its implications for the tech market.

Converging Networking and Security

One of the big drawcards for HPE is Juniper’s Mist AI. The networking vendors have been racing to catch up – both in capabilities and in marketing. The acquisition though will give HPE a leadership position in network visibility and manageability. With GreenLake and soon Mist AI, HPE will have a solid AIOps story across the entire infrastructure.

HPE has been working steadily towards becoming a player in the converged networking-security space. They integrated Silver Peak well to make a name for themselves in SD-WAN and last year acquiring Axis Security gave them the Zero Trust Network Access (ZTNA), Secure Web Gateway (SWG), and Cloud Access Security Broker (CASB) modules in the Secure Service Edge (SSE) stack. Bringing all of this to the market with Juniper’s networking prowess positions HPE as a formidable player, especially as the Secure Access Service Edge (SASE) market gains momentum.

As the market shifts towards converged SASE, there will only be more interest in the SD-WAN and SSE vendors. In just over one year, Cato Networks and Netskope have raised funds, Check Point acquired Perimeter 81, and Versa Networks has made noises about an IPO. The networking and security players are all figuring out how they can deliver a single-vendor SASE.

Although HPE’s strategic initiatives signal a robust market position, potential challenges arise from the overlap between Aruba and Juniper. However, the distinct focus on the edge and data center, respectively, may help alleviate these concerns. The acquisition also marks HPE’s foray into the telecom space, leveraging its earlier acquisition of Athonet and establishing a significant presence among service providers. This expansion enhances HPE’s overall market influence, posing a challenge to the long-standing dominance of Cisco.

The strategic acquisition of Juniper Networks by HPE can make a transformative leap in AIOps and Software-Defined Networking (SDN). There is a potential for this to establish a new benchmark in IT management.

AI in IT Operations Transformation

The integration of Mist’s AI-driven wireless solutions and HPE’s SDN is a paradigm shift in IT operations management and will help organisations transition from a reactive to a predictive and proactive model. Mist’s predictive analytics, coupled with HPE’s SDN capabilities, empower networks to dynamically adjust to user demands and environmental changes, ensuring optimal performance and user experience. Marvis, Mist’s Virtual Network Assistant (VNA), adds conversational troubleshooting capabilities, enhancing HPE’s network solutions. The integration envisions an IT ecosystem where Juniper’s AI augments HPE’s InfoSight, providing deeper insights into network behaviour, preemptive security measures, and more autonomous IT operations.

Transforming Cloud and Edge Computing

The incorporation of Juniper’s AI into HPE’s cloud and edge computing solutions promises a significant improvement in data processing and management. AI-driven load balancing and resource allocation mechanisms will significantly enhance multi-cloud environment efficiency, ensuring robust and seamless cloud services, particularly vital in IoT applications where real-time data processing is critical. This integration not only optimises cloud operations but also has the potential to align with HPE’s commitment to sustainability, showcasing how AI advancements can contribute to energy conservation.

In summary, HPE’s acquisition of Juniper Networks, and specifically the integration of the Mist AI platform, is a pivotal step towards an AI-driven, efficient, and predictive IT infrastructure. This can redefine the standards in AIOps and SDN, creating a future where IT systems are not only reactive but also intuitively adaptive to the evolving demands of the digital landscape.

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Summary Report – The Role of the Innovation Ecosystem: Putting Singapore at the Centre of the Global Digital Economy

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Singapore’s FinTech landscape is on an upward trajectory, with USD 4.1 billion in investments in 2022 and 1,500 FinTechs currently calling Singapore home. Within three years, the goal is USD 10 billion investments and 3,000 FinTechs.

At Elevandi Insights in November last year, Ecosystm CEO Ullrich Loeffler had the pleasure of moderating a roundtable hosted by HSBC that brought together regulators, banks, investors, incubators, FinTechs, and digital economy players to discuss the strategies that can grow and strengthen Singapore’s FinTech ecosystem.

We are pleased to make available to you a Summary Report outlining the key findings; and an action plan that participants felt will accomplish the objective of doubling the number of FinTech startups in the next three years.

This report includes:
• The success factors of an Innovation Ecosystem
• Opportunities for enhancement
• Maximising support from financial institutions
• An action plan for banks to shape FinTech success stories

Our thanks to the roundtable participants for contributing to this discussion, and to HSBC for driving this crucial industry initiative.

Download Summary Report – The Role of the Innovation Ecosystem: Putting Singapore at the Centre of the Global Digital Economy

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COP28: Progress, Challenges, and Next Steps

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The 28th United Nations Climate Change Conference (or COP28) took place at the end of 2023 in one of the most climate-vulnerable countries in the world – the UAE. The event brought together nations, leaders, and climate experts to unite around tangible climate action and deliver realistic solutions.

COP28 marked a watershed moment in the global effort to fight climate change because it concluded the first Global Stocktake – a routine assessment of progress under the Paris Agreement that occurs every five years. It is clear that we are not on track to meet the agreement’s goals, but the decisions and actions taken during COP28 can redefine the trajectory of climate action.

COP27: Laying the Foundation

COP27 laid the groundwork for this year’s conference. The summit focused on mitigation, adaptation, finance, and collaboration. The key outcomes of COP27 included the creation of the loss and damage fund, new pledges to the Adaptation Fund, and advancements in the Santiago Network focused on technical support for climate-affected regions. The conference also saw progress on the Global Stocktake and formal recognition of new issues such as water, food security, and forests within climate deliberations.

However, there was widespread criticism for failing to live up to the urgency of impending climate crisis. Despite being called the “implementation COP”, nothing decisive was done to ensure global warming is limited to 1.5 degrees celsius.

COP28: Milestones

Launching the first-ever Global Stocktake. The Global Stocktake was the spotlight of this year’s event and covered various climate issues, including energy, transport, and nature. Despite strong opposition from Oil & Gas interests, negotiators secured an agreement indicating the start of the end of the fossil fuel era – a much-needed conclusion to the hottest year in history. The next global assessment of Paris Agreement targets is expected to take place at COP33 in 2028.

Supporting sustainable agriculture. A landmark declaration on sustainable agriculture was adopted to address climate-related threats to global food systems. Signed by 160 countries, the declaration pledged a collective commitment by participating nations to expedite the integration of agriculture and food systems into national climate actions by 2025. For the first time ever, the summit also featured an entire day devoted to food and agriculture and saw a food systems roadmap laid out by the Food and Agriculture Organisation (FAO).

Operationalising the “Loss and Damage” fund. The conference saw the approval of the “loss and damage fund” that was first tabled at COP27 last year. The fund has been a long-requested support for developing nations facing the impact of climate change.

Tripling renewables and doubling energy efficiency by 2030. 118 countries signed a renewable energy pledge to triple the world’s green energy capacity to 11,000 GW by 2030, reducing the reliance on fossil fuels in generating energy. The pledge is expected to see global average annual rate of energy efficiency improvements from around 2% to over 4% every year until 2030. While the pledge spearheaded by the EU, the US, and the UAE is not legally binding, it is a step in the right direction.  

Adapting to a warmer world. COP28 provided a framework for the ‘Global Goal on Adaptation’ to guide countries in their efforts to protect their people and ecosystems from climate change. An explicit 2030 date has been integrated into the text for targets on water security, ecosystem restoration, health, climate-resilient food systems, resilient human settlements, reduction of poverty, and protection of tangible cultural heritage.

Addressing methane. Methane took centre stage at COP28, reflecting its significant role in current global warming. US, Canada, Brazil, and Egypt announced more than USD 1 billion in funding to reduce methane emissions. Despite facing political challenges, these measures signify a shift towards concrete regulatory and pricing tools, marking a step forward in addressing methane’s impact on climate protection.

How COP28 Could Have Been More Impactful

Better funding allocations. Although the “loss and damage” funding agreement seems like a major outcome, the actual financial commitments fell far short. US and China, despite being the world’s largest emitters, extended only USD 17.5 million and USD 10 million to the fund, respectively. There is also debate about how funds should be distributed, with mature countries favouring aid allocation based on vulnerability. This approach might exclude middle-income countries that have suffered significant climate-related damage recently.

More focus on AI. While COP28 tackled critical climate issues, it overlooked a significant concern – the environmental impact of AI. While AI holds promise for improved sustainability, it is important to address the environmental consequences of AI model training and deployment. The absence of scrutiny on the ecological impact of AI represents a missed early opportunity, considering the widespread hype and significant investments in the technology.

Recognising climate refugees. The increase in climate-related displacement is a growing concern, with millions already affected and predictions of a significant rise by 2050. International law does not recognise those displaced by climate events as refugees. Despite this, the topic wasn’t adequately explored at COP28, highlighting the need for inclusive discussions and solutions for safe migration pathways.

A Call for Unified Action

While COP28 and similar forums highlight the severity of the climate crisis, the real power lies in continuous collective conversations that identify gaps, strive to bridge them, and drive meaningful change. Ecosystm, in collaboration with partners Kyndryl and Microsoft, conducted a Global Sustainability Barometer study, that reveals that while 85% of global organisations acknowledge the strategic importance of sustainability goals, only 16% have successfully integrated sustainability into their corporate and transformation strategies with tangible data.

While governments and policy makers continue to focus on building a sustainable future for the planet, this is time for a shift in mindset and action is pivotal for a unified global effort in addressing climate challenges and building a sustainable future – from organisations and individuals alike.  

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