Sash is a veteran in primary and secondary research with almost twenty years of experience analysing, writing and training in industries as wide-ranging as Public Sector, Healthcare, Education and Insurance. As a Principal Analyst at Ecosystm, Sash helps us see the bigger picture by delving into our insights and developing thought leadership to show buyers and vendors alike where the industry is heading. She is also involved in delivering consulting projects and custom engagements. As the VP for Content, Sash works closely with the Marketing team to shape our content strategy, curating and presenting content that is on-brand, innovative, and best-in-class. Prior to Ecosystm, Sash was the lead Asia Pacific analyst at IDC for Healthcare and Education, where she was responsible for tracking current and future technology trends in the industries and liaising with the global team on projects and thought leadership. As an in-demand industry thought-leader, she was a regular speaker and panelist at industry events, and frequently moderated conversations between key policymakers and senior IT executives - which she continues to do for Ecosystm. Sash holds a Masters in Education from the University of California, Irvine, and a Masters in English from Jadavpur University, India. When not at work, Sash works hard on keeping her boys and her cat in line. An avid reader, she is a keen student of the human psyche and of the sociological and genetic factors that shape it.