If you are a tech vendor, you are acutely aware that your partner ecosystem is evolving. You are forging unusual partnerships (sometimes with competitors!) and re-evaluating your partnerships with your traditional ‘channels’ to bring more value to you, your partners, and their customers.
Ecosystm Principal Advisor Niloy Mukherjee shares his views on the shifts in the partner landscape, the potential opportunities and the challenges that you are likely to face.